"slogan" meaning in English

See slogan in All languages combined, or Wiktionary

Noun

IPA: /ˈsləʊɡ(ə)n/ [Received-Pronunciation], /ˈsloʊɡən/ [General-American] Audio: En-us-slogan.ogg Forms: slogans [plural]
Rhymes: -əʊɡən Etymology: From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”). Etymology templates: {{root|en|ine-pro|*ǵeh₂r-}}, {{bor|en|gd|sluagh-ghairm|t=battle cry}} Scottish Gaelic sluagh-ghairm (“battle cry”), {{der|en|sga|slúag}} Old Irish slúag, {{der|en|cel-pro|*slougos|t=army, troop}} Proto-Celtic *slougos (“army, troop”), {{der|en|ine-pro|*slowgʰos}} Proto-Indo-European *slowgʰos, {{der|en|cel-pro|*garsman|t=a call, shout}} Proto-Celtic *garsman (“a call, shout”), {{der|en|ine-pro|*ǵeh₂r-|t=to call, shout}} Proto-Indo-European *ǵeh₂r- (“to call, shout”), {{cog|la|garriō|t=to chatter, prattle}} Latin garriō (“to chatter, prattle”), {{cog|ang|caru|t=anxiety, care, worry; grief, sorrow}} Old English caru (“anxiety, care, worry; grief, sorrow”) Head templates: {{en-noun}} slogan (plural slogans)
  1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto. Translations (distinctive phrase of a person or group of people — see also motto): девиз (deviz) [masculine] (Bulgarian), slogan (Indonesian), гесло (geslo) [neuter] (Macedonian), cogan (Malay), sluagh-ghairm [feminine] (Scottish Gaelic), сло̀га̄н [Cyrillic, masculine] (Serbo-Croatian), slògān [Roman, masculine] (Serbo-Croatian)
    Sense id: en-slogan-en-noun-klkQfveZ Categories (other): Terms with Arabic translations, Terms with Bengali translations, Terms with Danish translations, Terms with Hindi translations, Terms with Hungarian translations, Terms with Indonesian translations, Terms with Macedonian translations, Terms with Mongolian translations, Terms with Serbo-Croatian translations, Terms with Swahili translations, Terms with Urdu translations, Terms with Yiddish translations Disambiguation of Terms with Arabic translations: 20 39 41 Disambiguation of Terms with Bengali translations: 33 27 40 Disambiguation of Terms with Danish translations: 13 42 45 Disambiguation of Terms with Hindi translations: 19 42 39 Disambiguation of Terms with Hungarian translations: 31 32 37 Disambiguation of Terms with Indonesian translations: 34 27 39 Disambiguation of Terms with Macedonian translations: 34 27 39 Disambiguation of Terms with Mongolian translations: 32 32 36 Disambiguation of Terms with Serbo-Croatian translations: 33 28 39 Disambiguation of Terms with Swahili translations: 14 45 41 Disambiguation of Terms with Urdu translations: 14 44 42 Disambiguation of Terms with Yiddish translations: 15 45 40 Disambiguation of 'distinctive phrase of a person or group of people — see also motto': 84 12 4
  2. (advertising) A catchphrase associated with a product or service being advertised. Categories (topical): Advertising Synonyms: motto, strapline [Britain], tagline Translations (catchphrase associated with a product or service being advertised): slogan [masculine] (Albanian), شِعَار (šiʕār) [masculine] (Arabic), կարգախոս (kargaxos) (Armenian), şüar (Azerbaijani), сло́ган (slóhan) [masculine] (Belarusian), ло́зунг (lózunh) [masculine] (Belarusian), дэві́з (devíz) [masculine] (Belarusian), স্লোগান (slōgan) (Bengali), сло́ган (slógan) [masculine] (Bulgarian), ло́зунг (lózung) [masculine] (Bulgarian), ဆောင်ပုဒ် (hcaungpud) (Burmese), eslògan [masculine] (Catalan), 標語 /标语 (biāoyǔ) (Chinese Mandarin), 口號 /口号 (kǒuhào) (Chinese Mandarin), slogan [masculine] (Czech), slogan [common-gender] (Danish), slagzin [masculine] (Dutch), loosung (Estonian), moto (Estonian), reklaamlause (Estonian), tunnuslause (Estonian), slogani (Finnish), iskulause (Finnish), slogan [masculine] (French), ლოზუნგი (lozungi) (Georgian), Devise [feminine] (German), Leitspruch [masculine] (German), Losung [feminine] (German), Motto [neuter] (German), Parole [feminine] (German), Schlachtruf [masculine] (German), Spruch [masculine] (German), Wahlspruch [masculine] (German), Werbespruch [masculine] (German), σλόγκαν (slógkan) [neuter] (Greek), σύνθημα (sýnthima) [neuter] (Greek), סְלוֹגֶן (slogen) [masculine] (Hebrew), סִסְמָה (sismá) [feminine] (Hebrew), नारा (nārā) [masculine] (Hindi), szlogen (Hungarian), jelmondat (Hungarian), slagorð [neuter] (Icelandic), slogan (Indonesian), sluán [masculine] (Irish), スローガン (surōgan) (Japanese), 標語 (hyōgo) (alt: ひょうご) (Japanese), ұран (ūran) (Kazakh), ពាក្យស្លោក (piək slaok) (Khmer), បាវចនា (paavaʼcaʼnaa) (Khmer), បាវចនៈ (paavaʼcaʼnaʼ) (Khmer), 슬로건 (seullogeon) (Korean), 표어 (pyoeo) (alt: 標語) (Korean), ураан (uraan) (Kyrgyz), лозунг (lozung) (Kyrgyz), ຄຳຂວັນ (kham khuan) (Lao), lozungs [masculine] (Latvian), sauklis [masculine] (Latvian), slogans [masculine] (Latvian), lozungas [masculine] (Lithuanian), šūkis [masculine] (Lithuanian), sloganas [masculine] (Lithuanian), слоган (slogan) [masculine] (Macedonian), slogan (Malay), മുദ്രാവാക്യം (mudrāvākyaṁ) (Malayalam), kīanga teremau (Maori), pepeha (Maori), уриа (uria) [Cyrillic] (Mongolian), лоозон (loozon) [Cyrillic] (Mongolian), dirûşm (Northern Kurdish), şiar (Northern Kurdish), slagord [neuter] (Norwegian Bokmål), شعار (šo'ãr) [masculine] (Pashto), شعار (šo'âr) (Persian), Saj [feminine] (Plautdietsch), slogan [masculine] (Polish), hasło [neuter] (Polish), slogan [masculine] (Portuguese), lema [masculine] (Portuguese), slogan [neuter] (Romanian), lozincă [feminine] (Romanian), сло́ган (slógan) [masculine] (Russian), ло́зунг (lózung) [masculine] (Russian), деви́з (devíz) (english: motto) [masculine] (Russian), sluagh-ghairm [feminine] (Scottish Gaelic), сло̀га̄н [Cyrillic, masculine] (Serbo-Croatian), slògān [Roman, masculine] (Serbo-Croatian), slogan [masculine] (Slovak), slogan [masculine] (Slovene), eslogan [masculine] (Spanish), consigna (Spanish), lema [masculine] (Spanish), kauli mbiu (Swahili), slogan (Swedish), pamansag (Tagalog), шиор (šior) (Tajik), สโลแกน (sà-loo-gɛɛn) (Thai), คำขวัญ (kam-kwǎn) (Thai), şiar (Turkish), şygar (Turkmen), сло́ган (slóhan) [masculine] (Ukrainian), ло́зунг (lózunh) [masculine] (Ukrainian), га́сло (háslo) [neuter] (Ukrainian), деві́з (devíz) [masculine] (Ukrainian), نعرہ (nārā) [masculine] (Urdu), شعار (śe'ār) [masculine] (Urdu), شوئار (sho'ar) (Uyghur), لوزۇنكا (lozunka) (Uyghur), shior (Uzbek), lozung (Uzbek), khẩu hiệu (Vietnamese), קלינגוואָרט (klingvort) [neuter] (Yiddish)
    Sense id: en-slogan-en-noun-avK1S0Hi Categories (other): English entries with incorrect language header, Entries with translation boxes, Pages with 14 entries, Pages with entries, Terms with Arabic translations, Terms with Bengali translations, Terms with Danish translations, Terms with Dutch translations, Terms with French translations, Terms with German translations, Terms with Greek translations, Terms with Hebrew translations, Terms with Hindi translations, Terms with Hungarian translations, Terms with Indonesian translations, Terms with Japanese translations, Terms with Macedonian translations, Terms with Malayalam translations, Terms with Mandarin translations, Terms with Mongolian translations, Terms with Northern Kurdish translations, Terms with Pashto translations, Terms with Plautdietsch translations, Terms with Russian translations, Terms with Serbo-Croatian translations, Terms with Spanish translations, Terms with Swahili translations, Terms with Urdu translations, Terms with Yiddish translations Disambiguation of English entries with incorrect language header: 24 45 31 Disambiguation of Entries with translation boxes: 15 54 31 Disambiguation of Pages with 14 entries: 3 11 8 1 3 28 3 26 3 4 7 3 2 Disambiguation of Pages with entries: 2 10 7 1 2 31 2 30 2 2 9 2 1 Disambiguation of Terms with Arabic translations: 20 39 41 Disambiguation of Terms with Bengali translations: 33 27 40 Disambiguation of Terms with Danish translations: 13 42 45 Disambiguation of Terms with Dutch translations: 20 55 25 Disambiguation of Terms with French translations: 20 57 23 Disambiguation of Terms with German translations: 20 54 26 Disambiguation of Terms with Greek translations: 22 60 18 Disambiguation of Terms with Hebrew translations: 22 46 32 Disambiguation of Terms with Hindi translations: 19 42 39 Disambiguation of Terms with Hungarian translations: 31 32 37 Disambiguation of Terms with Indonesian translations: 34 27 39 Disambiguation of Terms with Japanese translations: 18 58 24 Disambiguation of Terms with Macedonian translations: 34 27 39 Disambiguation of Terms with Malayalam translations: 18 58 24 Disambiguation of Terms with Mandarin translations: 15 48 37 Disambiguation of Terms with Mongolian translations: 32 32 36 Disambiguation of Terms with Northern Kurdish translations: 10 55 35 Disambiguation of Terms with Pashto translations: 18 58 24 Disambiguation of Terms with Plautdietsch translations: 7 61 32 Disambiguation of Terms with Russian translations: 18 58 24 Disambiguation of Terms with Serbo-Croatian translations: 33 28 39 Disambiguation of Terms with Spanish translations: 16 60 24 Disambiguation of Terms with Swahili translations: 14 45 41 Disambiguation of Terms with Urdu translations: 14 44 42 Disambiguation of Terms with Yiddish translations: 15 45 40 Topics: advertising, business, marketing Disambiguation of 'catchphrase associated with a product or service being advertised': 3 95 2
  3. (obsolete) A battle cry among the ancient Irish or highlanders of Scotland. Tags: obsolete Synonyms (battle cry): sloggorne, slughorn, slughorne [obsolete] Translations (battle cry among the ancient Irish or highlanders of Scotland): sluagh-ghairm [feminine] (Scottish Gaelic), сло̀га̄н [Cyrillic, masculine] (Serbo-Croatian), slògān [Roman, masculine] (Serbo-Croatian)
    Sense id: en-slogan-en-noun-b-YC5bUq Categories (other): Terms with Albanian translations, Terms with Arabic translations, Terms with Armenian translations, Terms with Azerbaijani translations, Terms with Belarusian translations, Terms with Bengali translations, Terms with Bulgarian translations, Terms with Burmese translations, Terms with Catalan translations, Terms with Czech translations, Terms with Danish translations, Terms with Estonian translations, Terms with Finnish translations, Terms with Georgian translations, Terms with Hindi translations, Terms with Hungarian translations, Terms with Icelandic translations, Terms with Indonesian translations, Terms with Irish translations, Terms with Kazakh translations, Terms with Khmer translations, Terms with Korean translations, Terms with Kyrgyz translations, Terms with Lao translations, Terms with Latvian translations, Terms with Lithuanian translations, Terms with Macedonian translations, Terms with Malay translations, Terms with Maori translations, Terms with Mongolian translations, Terms with Norwegian Bokmål translations, Terms with Persian translations, Terms with Polish translations, Terms with Portuguese translations, Terms with Romanian translations, Terms with Scottish Gaelic translations, Terms with Serbo-Croatian translations, Terms with Slovak translations, Terms with Slovene translations, Terms with Swahili translations, Terms with Swedish translations, Terms with Tagalog translations, Terms with Tajik translations, Terms with Thai translations, Terms with Turkish translations, Terms with Turkmen translations, Terms with Ukrainian translations, Terms with Urdu translations, Terms with Uyghur translations, Terms with Uzbek translations, Terms with Vietnamese translations, Terms with Yiddish translations Disambiguation of Terms with Albanian translations: 31 25 44 Disambiguation of Terms with Arabic translations: 20 39 41 Disambiguation of Terms with Armenian translations: 31 25 44 Disambiguation of Terms with Azerbaijani translations: 33 27 41 Disambiguation of Terms with Belarusian translations: 20 35 45 Disambiguation of Terms with Bengali translations: 33 27 40 Disambiguation of Terms with Bulgarian translations: 18 33 49 Disambiguation of Terms with Burmese translations: 31 27 42 Disambiguation of Terms with Catalan translations: 16 31 53 Disambiguation of Terms with Czech translations: 30 28 42 Disambiguation of Terms with Danish translations: 13 42 45 Disambiguation of Terms with Estonian translations: 32 26 42 Disambiguation of Terms with Finnish translations: 17 34 48 Disambiguation of Terms with Georgian translations: 30 25 45 Disambiguation of Terms with Hindi translations: 19 42 39 Disambiguation of Terms with Hungarian translations: 31 32 37 Disambiguation of Terms with Icelandic translations: 17 33 50 Disambiguation of Terms with Indonesian translations: 34 27 39 Disambiguation of Terms with Irish translations: 7 14 79 Disambiguation of Terms with Kazakh translations: 31 25 44 Disambiguation of Terms with Khmer translations: 17 33 51 Disambiguation of Terms with Korean translations: 16 31 53 Disambiguation of Terms with Kyrgyz translations: 16 31 54 Disambiguation of Terms with Lao translations: 14 35 51 Disambiguation of Terms with Latvian translations: 32 26 42 Disambiguation of Terms with Lithuanian translations: 32 26 42 Disambiguation of Terms with Macedonian translations: 34 27 39 Disambiguation of Terms with Malay translations: 32 26 41 Disambiguation of Terms with Maori translations: 18 34 48 Disambiguation of Terms with Mongolian translations: 32 32 36 Disambiguation of Terms with Norwegian Bokmål translations: 17 29 54 Disambiguation of Terms with Persian translations: 32 26 41 Disambiguation of Terms with Polish translations: 18 35 47 Disambiguation of Terms with Portuguese translations: 32 25 43 Disambiguation of Terms with Romanian translations: 16 32 52 Disambiguation of Terms with Scottish Gaelic translations: 13 24 63 Disambiguation of Terms with Serbo-Croatian translations: 33 28 39 Disambiguation of Terms with Slovak translations: 32 26 42 Disambiguation of Terms with Slovene translations: 31 26 43 Disambiguation of Terms with Swahili translations: 14 45 41 Disambiguation of Terms with Swedish translations: 16 33 51 Disambiguation of Terms with Tagalog translations: 18 35 47 Disambiguation of Terms with Tajik translations: 31 25 44 Disambiguation of Terms with Thai translations: 32 26 42 Disambiguation of Terms with Turkish translations: 16 33 51 Disambiguation of Terms with Turkmen translations: 32 26 42 Disambiguation of Terms with Ukrainian translations: 16 31 54 Disambiguation of Terms with Urdu translations: 14 44 42 Disambiguation of Terms with Uyghur translations: 17 33 51 Disambiguation of Terms with Uzbek translations: 31 25 44 Disambiguation of Terms with Vietnamese translations: 31 25 44 Disambiguation of Terms with Yiddish translations: 15 45 40 Disambiguation of 'battle cry': 3 6 91 Disambiguation of 'battle cry among the ancient Irish or highlanders of Scotland': 1 2 97
The following are not (yet) sense-disambiguated
Derived forms: sloganeer, sloganeering [noun], sloganise, sloganize, sloganising, sloganizing [noun]

Inflected forms

Alternative forms

{
  "derived": [
    {
      "_dis1": "0 0 0",
      "word": "sloganeer"
    },
    {
      "_dis1": "0 0 0",
      "tags": [
        "noun"
      ],
      "word": "sloganeering"
    },
    {
      "_dis1": "0 0 0",
      "word": "sloganise"
    },
    {
      "_dis1": "0 0 0",
      "word": "sloganize"
    },
    {
      "_dis1": "0 0 0",
      "word": "sloganising"
    },
    {
      "_dis1": "0 0 0",
      "tags": [
        "noun"
      ],
      "word": "sloganizing"
    }
  ],
  "descendants": [
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ca",
            "2": "eslògan",
            "bor": "1"
          },
          "expansion": "→ Catalan: eslògan",
          "name": "desc"
        }
      ],
      "text": "→ Catalan: eslògan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "cs",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Czech: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Czech: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "de",
            "2": "Slogan",
            "bor": "1"
          },
          "expansion": "→ German: Slogan",
          "name": "desc"
        }
      ],
      "text": "→ German: Slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "fr",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ French: slogan",
          "name": "desc"
        }
      ],
      "text": "→ French: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "it",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Italian: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Italian: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ja",
            "2": "スローガン",
            "bor": "1",
            "tr": "surōgan"
          },
          "expansion": "→ Japanese: スローガン (surōgan)",
          "name": "desc"
        }
      ],
      "text": "→ Japanese: スローガン (surōgan)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ko",
            "2": "슬로건",
            "bor": "1"
          },
          "expansion": "→ Korean: 슬로건 (seullogeon)",
          "name": "desc"
        }
      ],
      "text": "→ Korean: 슬로건 (seullogeon)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "pt",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Portuguese: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Portuguese: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ru",
            "2": "слоган",
            "bor": "1"
          },
          "expansion": "→ Russian: слоган (slogan)",
          "name": "desc"
        }
      ],
      "text": "→ Russian: слоган (slogan)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "sh",
            "2": "slògān",
            "3": "сло̀га̄н",
            "bor": "1"
          },
          "expansion": "→ Serbo-Croatian: slògān, сло̀га̄н",
          "name": "desc"
        }
      ],
      "text": "→ Serbo-Croatian: slògān, сло̀га̄н"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "es",
            "2": "eslogan",
            "bor": "1"
          },
          "expansion": "→ Spanish: eslogan",
          "name": "desc"
        }
      ],
      "text": "→ Spanish: eslogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "tr",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Turkish: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Turkish: slogan"
    }
  ],
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*ǵeh₂r-"
      },
      "expansion": "",
      "name": "root"
    },
    {
      "args": {
        "1": "en",
        "2": "gd",
        "3": "sluagh-ghairm",
        "t": "battle cry"
      },
      "expansion": "Scottish Gaelic sluagh-ghairm (“battle cry”)",
      "name": "bor"
    },
    {
      "args": {
        "1": "en",
        "2": "sga",
        "3": "slúag"
      },
      "expansion": "Old Irish slúag",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "cel-pro",
        "3": "*slougos",
        "t": "army, troop"
      },
      "expansion": "Proto-Celtic *slougos (“army, troop”)",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*slowgʰos"
      },
      "expansion": "Proto-Indo-European *slowgʰos",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "cel-pro",
        "3": "*garsman",
        "t": "a call, shout"
      },
      "expansion": "Proto-Celtic *garsman (“a call, shout”)",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*ǵeh₂r-",
        "t": "to call, shout"
      },
      "expansion": "Proto-Indo-European *ǵeh₂r- (“to call, shout”)",
      "name": "der"
    },
    {
      "args": {
        "1": "la",
        "2": "garriō",
        "t": "to chatter, prattle"
      },
      "expansion": "Latin garriō (“to chatter, prattle”)",
      "name": "cog"
    },
    {
      "args": {
        "1": "ang",
        "2": "caru",
        "t": "anxiety, care, worry; grief, sorrow"
      },
      "expansion": "Old English caru (“anxiety, care, worry; grief, sorrow”)",
      "name": "cog"
    }
  ],
  "etymology_text": "From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).",
  "forms": [
    {
      "form": "slogans",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "slogan (plural slogans)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "slo‧gan"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
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          "_dis": "13 42 45",
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          "_dis": "31 32 37",
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          "_dis": "34 27 39",
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          "_dis": "33 28 39",
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          "name": "Terms with Serbo-Croatian translations",
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          "_dis": "15 45 40",
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        }
      ],
      "examples": [
        {
          "ref": "1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:",
          "text": "\"Right-ho,\" I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.",
          "type": "quote"
        }
      ],
      "glosses": [
        "A distinctive phrase of a person or group of people (such as a movement or political party); a motto."
      ],
      "id": "en-slogan-en-noun-klkQfveZ",
      "links": [
        [
          "distinctive",
          "distinctive#Adjective"
        ],
        [
          "phrase",
          "phrase#Noun"
        ],
        [
          "person",
          "person"
        ],
        [
          "group",
          "group#Noun"
        ],
        [
          "movement",
          "movement"
        ],
        [
          "political party",
          "political party"
        ],
        [
          "motto",
          "motto"
        ]
      ],
      "translations": [
        {
          "_dis1": "84 12 4",
          "code": "bg",
          "lang": "Bulgarian",
          "roman": "deviz",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "tags": [
            "masculine"
          ],
          "word": "девиз"
        },
        {
          "_dis1": "84 12 4",
          "code": "id",
          "lang": "Indonesian",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "word": "slogan"
        },
        {
          "_dis1": "84 12 4",
          "code": "mk",
          "lang": "Macedonian",
          "roman": "geslo",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "tags": [
            "neuter"
          ],
          "word": "гесло"
        },
        {
          "_dis1": "84 12 4",
          "code": "ms",
          "lang": "Malay",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "word": "cogan"
        },
        {
          "_dis1": "84 12 4",
          "code": "gd",
          "lang": "Scottish Gaelic",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "tags": [
            "feminine"
          ],
          "word": "sluagh-ghairm"
        },
        {
          "_dis1": "84 12 4",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "tags": [
            "Cyrillic",
            "masculine"
          ],
          "word": "сло̀га̄н"
        },
        {
          "_dis1": "84 12 4",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "distinctive phrase of a person or group of people — see also motto",
          "tags": [
            "Roman",
            "masculine"
          ],
          "word": "slògān"
        }
      ]
    },
    {
      "categories": [
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "_dis": "24 45 31",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        },
        {
          "_dis": "15 54 31",
          "kind": "other",
          "name": "Entries with translation boxes",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "3 11 8 1 3 28 3 26 3 4 7 3 2",
          "kind": "other",
          "name": "Pages with 14 entries",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "2 10 7 1 2 31 2 30 2 2 9 2 1",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "20 39 41",
          "kind": "other",
          "name": "Terms with Arabic translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "33 27 40",
          "kind": "other",
          "name": "Terms with Bengali translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "13 42 45",
          "kind": "other",
          "name": "Terms with Danish translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "20 55 25",
          "kind": "other",
          "name": "Terms with Dutch translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "20 57 23",
          "kind": "other",
          "name": "Terms with French translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "20 54 26",
          "kind": "other",
          "name": "Terms with German translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "22 60 18",
          "kind": "other",
          "name": "Terms with Greek translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "22 46 32",
          "kind": "other",
          "name": "Terms with Hebrew translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "19 42 39",
          "kind": "other",
          "name": "Terms with Hindi translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "31 32 37",
          "kind": "other",
          "name": "Terms with Hungarian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "34 27 39",
          "kind": "other",
          "name": "Terms with Indonesian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "18 58 24",
          "kind": "other",
          "name": "Terms with Japanese translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "34 27 39",
          "kind": "other",
          "name": "Terms with Macedonian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "18 58 24",
          "kind": "other",
          "name": "Terms with Malayalam translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "15 48 37",
          "kind": "other",
          "name": "Terms with Mandarin translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "32 32 36",
          "kind": "other",
          "name": "Terms with Mongolian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "10 55 35",
          "kind": "other",
          "name": "Terms with Northern Kurdish translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "18 58 24",
          "kind": "other",
          "name": "Terms with Pashto translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "7 61 32",
          "kind": "other",
          "name": "Terms with Plautdietsch translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "18 58 24",
          "kind": "other",
          "name": "Terms with Russian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "33 28 39",
          "kind": "other",
          "name": "Terms with Serbo-Croatian translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "16 60 24",
          "kind": "other",
          "name": "Terms with Spanish translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "14 45 41",
          "kind": "other",
          "name": "Terms with Swahili translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "14 44 42",
          "kind": "other",
          "name": "Terms with Urdu translations",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "15 45 40",
          "kind": "other",
          "name": "Terms with Yiddish translations",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "glosses": [
        "A catchphrase associated with a product or service being advertised."
      ],
      "id": "en-slogan-en-noun-avK1S0Hi",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "catchphrase",
          "catchphrase"
        ],
        [
          "associated",
          "associate#Verb"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service#Noun"
        ],
        [
          "advertise",
          "advertise"
        ]
      ],
      "raw_glosses": [
        "(advertising) A catchphrase associated with a product or service being advertised."
      ],
      "synonyms": [
        {
          "word": "motto"
        },
        {
          "tags": [
            "Britain"
          ],
          "word": "strapline"
        },
        {
          "word": "tagline"
        }
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ],
      "translations": [
        {
          "_dis1": "3 95 2",
          "code": "sq",
          "lang": "Albanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slogan"
        },
        {
          "_dis1": "3 95 2",
          "code": "ar",
          "lang": "Arabic",
          "roman": "šiʕār",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "شِعَار"
        },
        {
          "_dis1": "3 95 2",
          "code": "hy",
          "lang": "Armenian",
          "roman": "kargaxos",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "կարգախոս"
        },
        {
          "_dis1": "3 95 2",
          "code": "az",
          "lang": "Azerbaijani",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "şüar"
        },
        {
          "_dis1": "3 95 2",
          "code": "be",
          "lang": "Belarusian",
          "roman": "slóhan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "сло́ган"
        },
        {
          "_dis1": "3 95 2",
          "code": "be",
          "lang": "Belarusian",
          "roman": "lózunh",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "ло́зунг"
        },
        {
          "_dis1": "3 95 2",
          "code": "be",
          "lang": "Belarusian",
          "roman": "devíz",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "дэві́з"
        },
        {
          "_dis1": "3 95 2",
          "code": "bn",
          "lang": "Bengali",
          "roman": "slōgan",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "স্লোগান"
        },
        {
          "_dis1": "3 95 2",
          "code": "bg",
          "lang": "Bulgarian",
          "roman": "slógan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "сло́ган"
        },
        {
          "_dis1": "3 95 2",
          "code": "bg",
          "lang": "Bulgarian",
          "roman": "lózung",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "ло́зунг"
        },
        {
          "_dis1": "3 95 2",
          "code": "my",
          "lang": "Burmese",
          "roman": "hcaungpud",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ဆောင်ပုဒ်"
        },
        {
          "_dis1": "3 95 2",
          "code": "ca",
          "lang": "Catalan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "eslògan"
        },
        {
          "_dis1": "3 95 2",
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "biāoyǔ",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "標語 /标语"
        },
        {
          "_dis1": "3 95 2",
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "kǒuhào",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "口號 /口号"
        },
        {
          "_dis1": "3 95 2",
          "code": "cs",
          "lang": "Czech",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slogan"
        },
        {
          "_dis1": "3 95 2",
          "code": "da",
          "lang": "Danish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "common-gender"
          ],
          "word": "slogan"
        },
        {
          "_dis1": "3 95 2",
          "code": "nl",
          "lang": "Dutch",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slagzin"
        },
        {
          "_dis1": "3 95 2",
          "code": "et",
          "lang": "Estonian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "loosung"
        },
        {
          "_dis1": "3 95 2",
          "code": "et",
          "lang": "Estonian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "moto"
        },
        {
          "_dis1": "3 95 2",
          "code": "et",
          "lang": "Estonian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "reklaamlause"
        },
        {
          "_dis1": "3 95 2",
          "code": "et",
          "lang": "Estonian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "tunnuslause"
        },
        {
          "_dis1": "3 95 2",
          "code": "fi",
          "lang": "Finnish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "slogani"
        },
        {
          "_dis1": "3 95 2",
          "code": "fi",
          "lang": "Finnish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "iskulause"
        },
        {
          "_dis1": "3 95 2",
          "code": "fr",
          "lang": "French",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slogan"
        },
        {
          "_dis1": "3 95 2",
          "code": "ka",
          "lang": "Georgian",
          "roman": "lozungi",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ლოზუნგი"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
          ],
          "word": "Devise"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "Leitspruch"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
          ],
          "word": "Losung"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
          ],
          "word": "Motto"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
          ],
          "word": "Parole"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "Schlachtruf"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "Spruch"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "Wahlspruch"
        },
        {
          "_dis1": "3 95 2",
          "code": "de",
          "lang": "German",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "Werbespruch"
        },
        {
          "_dis1": "3 95 2",
          "code": "el",
          "lang": "Greek",
          "roman": "slógkan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
          ],
          "word": "σλόγκαν"
        },
        {
          "_dis1": "3 95 2",
          "code": "el",
          "lang": "Greek",
          "roman": "sýnthima",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
          ],
          "word": "σύνθημα"
        },
        {
          "_dis1": "3 95 2",
          "code": "he",
          "lang": "Hebrew",
          "roman": "slogen",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "סְלוֹגֶן"
        },
        {
          "_dis1": "3 95 2",
          "code": "he",
          "lang": "Hebrew",
          "roman": "sismá",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
          ],
          "word": "סִסְמָה"
        },
        {
          "_dis1": "3 95 2",
          "code": "hi",
          "lang": "Hindi",
          "roman": "nārā",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "नारा"
        },
        {
          "_dis1": "3 95 2",
          "code": "hu",
          "lang": "Hungarian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "szlogen"
        },
        {
          "_dis1": "3 95 2",
          "code": "hu",
          "lang": "Hungarian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "jelmondat"
        },
        {
          "_dis1": "3 95 2",
          "code": "is",
          "lang": "Icelandic",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
          ],
          "word": "slagorð"
        },
        {
          "_dis1": "3 95 2",
          "code": "id",
          "lang": "Indonesian",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "slogan"
        },
        {
          "_dis1": "3 95 2",
          "code": "ga",
          "lang": "Irish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "sluán"
        },
        {
          "_dis1": "3 95 2",
          "code": "ja",
          "lang": "Japanese",
          "roman": "surōgan",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "スローガン"
        },
        {
          "_dis1": "3 95 2",
          "alt": "ひょうご",
          "code": "ja",
          "lang": "Japanese",
          "roman": "hyōgo",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "標語"
        },
        {
          "_dis1": "3 95 2",
          "code": "kk",
          "lang": "Kazakh",
          "roman": "ūran",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ұран"
        },
        {
          "_dis1": "3 95 2",
          "code": "km",
          "lang": "Khmer",
          "roman": "piək slaok",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ពាក្យស្លោក"
        },
        {
          "_dis1": "3 95 2",
          "code": "km",
          "lang": "Khmer",
          "roman": "paavaʼcaʼnaa",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "បាវចនា"
        },
        {
          "_dis1": "3 95 2",
          "code": "km",
          "lang": "Khmer",
          "roman": "paavaʼcaʼnaʼ",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "បាវចនៈ"
        },
        {
          "_dis1": "3 95 2",
          "code": "ko",
          "lang": "Korean",
          "roman": "seullogeon",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "슬로건"
        },
        {
          "_dis1": "3 95 2",
          "alt": "標語",
          "code": "ko",
          "lang": "Korean",
          "roman": "pyoeo",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "표어"
        },
        {
          "_dis1": "3 95 2",
          "code": "kmr",
          "lang": "Northern Kurdish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "dirûşm"
        },
        {
          "_dis1": "3 95 2",
          "code": "kmr",
          "lang": "Northern Kurdish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "şiar"
        },
        {
          "_dis1": "3 95 2",
          "code": "ky",
          "lang": "Kyrgyz",
          "roman": "uraan",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ураан"
        },
        {
          "_dis1": "3 95 2",
          "code": "ky",
          "lang": "Kyrgyz",
          "roman": "lozung",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "лозунг"
        },
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          "_dis1": "3 95 2",
          "code": "lo",
          "lang": "Lao",
          "roman": "kham khuan",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "ຄຳຂວັນ"
        },
        {
          "_dis1": "3 95 2",
          "code": "lv",
          "lang": "Latvian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "lozungs"
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        {
          "_dis1": "3 95 2",
          "code": "lv",
          "lang": "Latvian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "sauklis"
        },
        {
          "_dis1": "3 95 2",
          "code": "lv",
          "lang": "Latvian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
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          "_dis1": "3 95 2",
          "code": "lt",
          "lang": "Lithuanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "lozungas"
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        {
          "_dis1": "3 95 2",
          "code": "lt",
          "lang": "Lithuanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "šūkis"
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        {
          "_dis1": "3 95 2",
          "code": "lt",
          "lang": "Lithuanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "sloganas"
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          "_dis1": "3 95 2",
          "code": "mk",
          "lang": "Macedonian",
          "roman": "slogan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "слоган"
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        {
          "_dis1": "3 95 2",
          "code": "ms",
          "lang": "Malay",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "slogan"
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          "_dis1": "3 95 2",
          "code": "ml",
          "lang": "Malayalam",
          "roman": "mudrāvākyaṁ",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "മുദ്രാവാക്യം"
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          "_dis1": "3 95 2",
          "code": "mi",
          "lang": "Maori",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "kīanga teremau"
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          "_dis1": "3 95 2",
          "code": "mi",
          "lang": "Maori",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "pepeha"
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          "_dis1": "3 95 2",
          "code": "mn",
          "lang": "Mongolian",
          "roman": "uria",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "Cyrillic"
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          "word": "уриа"
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          "_dis1": "3 95 2",
          "code": "mn",
          "lang": "Mongolian",
          "roman": "loozon",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
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          "word": "лоозон"
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          "_dis1": "3 95 2",
          "code": "nb",
          "lang": "Norwegian Bokmål",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
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          "word": "slagord"
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          "_dis1": "3 95 2",
          "code": "ps",
          "lang": "Pashto",
          "roman": "šo'ãr",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "شعار"
        },
        {
          "_dis1": "3 95 2",
          "code": "fa",
          "lang": "Persian",
          "roman": "šo'âr",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "شعار"
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          "_dis1": "3 95 2",
          "code": "pdt",
          "lang": "Plautdietsch",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
          ],
          "word": "Saj"
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        {
          "_dis1": "3 95 2",
          "code": "pl",
          "lang": "Polish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slogan"
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        {
          "_dis1": "3 95 2",
          "code": "pl",
          "lang": "Polish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
          ],
          "word": "hasło"
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        {
          "_dis1": "3 95 2",
          "code": "pt",
          "lang": "Portuguese",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
          ],
          "word": "slogan"
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        {
          "_dis1": "3 95 2",
          "code": "pt",
          "lang": "Portuguese",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "lema"
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          "_dis1": "3 95 2",
          "code": "ro",
          "lang": "Romanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
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          "word": "slogan"
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        {
          "_dis1": "3 95 2",
          "code": "ro",
          "lang": "Romanian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
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          "word": "lozincă"
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          "_dis1": "3 95 2",
          "code": "ru",
          "lang": "Russian",
          "roman": "slógan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "сло́ган"
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          "_dis1": "3 95 2",
          "code": "ru",
          "lang": "Russian",
          "roman": "lózung",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "ло́зунг"
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          "_dis1": "3 95 2",
          "code": "ru",
          "english": "motto",
          "lang": "Russian",
          "roman": "devíz",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "деви́з"
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          "_dis1": "3 95 2",
          "code": "gd",
          "lang": "Scottish Gaelic",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "feminine"
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          "word": "sluagh-ghairm"
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          "_dis1": "3 95 2",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "Cyrillic",
            "masculine"
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          "word": "сло̀га̄н"
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        {
          "_dis1": "3 95 2",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
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            "masculine"
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          "word": "slògān"
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          "_dis1": "3 95 2",
          "code": "sk",
          "lang": "Slovak",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "slogan"
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          "_dis1": "3 95 2",
          "code": "sl",
          "lang": "Slovene",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "slogan"
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          "_dis1": "3 95 2",
          "code": "es",
          "lang": "Spanish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "eslogan"
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          "_dis1": "3 95 2",
          "code": "es",
          "lang": "Spanish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "consigna"
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          "_dis1": "3 95 2",
          "code": "es",
          "lang": "Spanish",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "lema"
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          "_dis1": "3 95 2",
          "code": "sw",
          "lang": "Swahili",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "kauli mbiu"
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          "_dis1": "3 95 2",
          "code": "sv",
          "lang": "Swedish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "slogan"
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          "_dis1": "3 95 2",
          "code": "tl",
          "lang": "Tagalog",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "pamansag"
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          "_dis1": "3 95 2",
          "code": "tg",
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          "roman": "šior",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "шиор"
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          "_dis1": "3 95 2",
          "code": "th",
          "lang": "Thai",
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          "sense": "catchphrase associated with a product or service being advertised",
          "word": "สโลแกน"
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          "_dis1": "3 95 2",
          "code": "th",
          "lang": "Thai",
          "roman": "kam-kwǎn",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "คำขวัญ"
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          "_dis1": "3 95 2",
          "code": "tr",
          "lang": "Turkish",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "şiar"
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          "_dis1": "3 95 2",
          "code": "tk",
          "lang": "Turkmen",
          "sense": "catchphrase associated with a product or service being advertised",
          "word": "şygar"
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          "_dis1": "3 95 2",
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "slóhan",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "сло́ган"
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          "_dis1": "3 95 2",
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "lózunh",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "masculine"
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          "word": "ло́зунг"
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          "_dis1": "3 95 2",
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "háslo",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
            "neuter"
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          "word": "га́сло"
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          "_dis1": "3 95 2",
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "devíz",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
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          "word": "деві́з"
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          "_dis1": "3 95 2",
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          "roman": "nārā",
          "sense": "catchphrase associated with a product or service being advertised",
          "tags": [
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          "word": "نعرہ"
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          "_dis1": "3 95 2",
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          "sense": "catchphrase associated with a product or service being advertised",
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          "word": "شعار"
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          "code": "ug",
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          "roman": "sho'ar",
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          "word": "شوئار"
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          "_dis1": "3 95 2",
          "code": "ug",
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          "roman": "lozunka",
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          "_dis1": "3 95 2",
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          "lang": "Uzbek",
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          "code": "vi",
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          "_dis1": "3 95 2",
          "code": "yi",
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      "examples": [
        {
          "ref": "1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115:",
          "text": "His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / \"St Mary for the young Buccleuch!\"",
          "type": "quote"
        }
      ],
      "glosses": [
        "A battle cry among the ancient Irish or highlanders of Scotland."
      ],
      "id": "en-slogan-en-noun-b-YC5bUq",
      "links": [
        [
          "battle cry",
          "battle cry"
        ],
        [
          "ancient",
          "ancient"
        ],
        [
          "Irish",
          "Irish#Noun"
        ],
        [
          "highlander",
          "highlander"
        ],
        [
          "Scotland",
          "Scotland"
        ]
      ],
      "raw_glosses": [
        "(obsolete) A battle cry among the ancient Irish or highlanders of Scotland."
      ],
      "synonyms": [
        {
          "_dis1": "3 6 91",
          "sense": "battle cry",
          "word": "sloggorne"
        },
        {
          "_dis1": "3 6 91",
          "sense": "battle cry",
          "word": "slughorn"
        },
        {
          "_dis1": "3 6 91",
          "sense": "battle cry",
          "tags": [
            "obsolete"
          ],
          "word": "slughorne"
        }
      ],
      "tags": [
        "obsolete"
      ],
      "translations": [
        {
          "_dis1": "1 2 97",
          "code": "gd",
          "lang": "Scottish Gaelic",
          "sense": "battle cry among the ancient Irish or highlanders of Scotland",
          "tags": [
            "feminine"
          ],
          "word": "sluagh-ghairm"
        },
        {
          "_dis1": "1 2 97",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "battle cry among the ancient Irish or highlanders of Scotland",
          "tags": [
            "Cyrillic",
            "masculine"
          ],
          "word": "сло̀га̄н"
        },
        {
          "_dis1": "1 2 97",
          "code": "sh",
          "lang": "Serbo-Croatian",
          "sense": "battle cry among the ancient Irish or highlanders of Scotland",
          "tags": [
            "Roman",
            "masculine"
          ],
          "word": "slògān"
        }
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈsləʊɡ(ə)n/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈsloʊɡən/",
      "tags": [
        "General-American"
      ]
    },
    {
      "audio": "En-us-slogan.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/8/8f/En-us-slogan.ogg/En-us-slogan.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/8/8f/En-us-slogan.ogg"
    },
    {
      "rhymes": "-əʊɡən"
    }
  ],
  "wikipedia": [
    "Audi",
    "British Airways",
    "KFC",
    "Samsung"
  ],
  "word": "slogan"
}
{
  "categories": [
    "English countable nouns",
    "English entries with incorrect language header",
    "English lemmas",
    "English nouns",
    "English terms borrowed from Scottish Gaelic",
    "English terms derived from Old Irish",
    "English terms derived from Proto-Celtic",
    "English terms derived from Proto-Indo-European",
    "English terms derived from Scottish Gaelic",
    "English terms derived from the Proto-Indo-European root *ǵeh₂r-",
    "Entries with translation boxes",
    "Pages with 14 entries",
    "Pages with entries",
    "Rhymes:English/əʊɡən",
    "Rhymes:English/əʊɡən/2 syllables",
    "Terms with Albanian translations",
    "Terms with Arabic translations",
    "Terms with Armenian translations",
    "Terms with Azerbaijani translations",
    "Terms with Belarusian translations",
    "Terms with Bengali translations",
    "Terms with Bulgarian translations",
    "Terms with Burmese translations",
    "Terms with Catalan translations",
    "Terms with Czech translations",
    "Terms with Danish translations",
    "Terms with Dutch translations",
    "Terms with Estonian translations",
    "Terms with Finnish translations",
    "Terms with French translations",
    "Terms with Georgian translations",
    "Terms with German translations",
    "Terms with Greek translations",
    "Terms with Hebrew translations",
    "Terms with Hindi translations",
    "Terms with Hungarian translations",
    "Terms with Icelandic translations",
    "Terms with Indonesian translations",
    "Terms with Irish translations",
    "Terms with Japanese translations",
    "Terms with Kazakh translations",
    "Terms with Khmer translations",
    "Terms with Korean translations",
    "Terms with Kyrgyz translations",
    "Terms with Lao translations",
    "Terms with Latvian translations",
    "Terms with Lithuanian translations",
    "Terms with Macedonian translations",
    "Terms with Malay translations",
    "Terms with Malayalam translations",
    "Terms with Mandarin translations",
    "Terms with Maori translations",
    "Terms with Mongolian translations",
    "Terms with Northern Kurdish translations",
    "Terms with Norwegian Bokmål translations",
    "Terms with Pashto translations",
    "Terms with Persian translations",
    "Terms with Plautdietsch translations",
    "Terms with Polish translations",
    "Terms with Portuguese translations",
    "Terms with Romanian translations",
    "Terms with Russian translations",
    "Terms with Scottish Gaelic translations",
    "Terms with Serbo-Croatian translations",
    "Terms with Slovak translations",
    "Terms with Slovene translations",
    "Terms with Spanish translations",
    "Terms with Swahili translations",
    "Terms with Swedish translations",
    "Terms with Tagalog translations",
    "Terms with Tajik translations",
    "Terms with Thai translations",
    "Terms with Turkish translations",
    "Terms with Turkmen translations",
    "Terms with Ukrainian translations",
    "Terms with Urdu translations",
    "Terms with Uyghur translations",
    "Terms with Uzbek translations",
    "Terms with Vietnamese translations",
    "Terms with Yiddish translations"
  ],
  "derived": [
    {
      "word": "sloganeer"
    },
    {
      "tags": [
        "noun"
      ],
      "word": "sloganeering"
    },
    {
      "word": "sloganise"
    },
    {
      "word": "sloganize"
    },
    {
      "word": "sloganising"
    },
    {
      "tags": [
        "noun"
      ],
      "word": "sloganizing"
    }
  ],
  "descendants": [
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ca",
            "2": "eslògan",
            "bor": "1"
          },
          "expansion": "→ Catalan: eslògan",
          "name": "desc"
        }
      ],
      "text": "→ Catalan: eslògan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "cs",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Czech: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Czech: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "de",
            "2": "Slogan",
            "bor": "1"
          },
          "expansion": "→ German: Slogan",
          "name": "desc"
        }
      ],
      "text": "→ German: Slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "fr",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ French: slogan",
          "name": "desc"
        }
      ],
      "text": "→ French: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "it",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Italian: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Italian: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ja",
            "2": "スローガン",
            "bor": "1",
            "tr": "surōgan"
          },
          "expansion": "→ Japanese: スローガン (surōgan)",
          "name": "desc"
        }
      ],
      "text": "→ Japanese: スローガン (surōgan)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ko",
            "2": "슬로건",
            "bor": "1"
          },
          "expansion": "→ Korean: 슬로건 (seullogeon)",
          "name": "desc"
        }
      ],
      "text": "→ Korean: 슬로건 (seullogeon)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "pt",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Portuguese: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Portuguese: slogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "ru",
            "2": "слоган",
            "bor": "1"
          },
          "expansion": "→ Russian: слоган (slogan)",
          "name": "desc"
        }
      ],
      "text": "→ Russian: слоган (slogan)"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "sh",
            "2": "slògān",
            "3": "сло̀га̄н",
            "bor": "1"
          },
          "expansion": "→ Serbo-Croatian: slògān, сло̀га̄н",
          "name": "desc"
        }
      ],
      "text": "→ Serbo-Croatian: slògān, сло̀га̄н"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "es",
            "2": "eslogan",
            "bor": "1"
          },
          "expansion": "→ Spanish: eslogan",
          "name": "desc"
        }
      ],
      "text": "→ Spanish: eslogan"
    },
    {
      "depth": 1,
      "templates": [
        {
          "args": {
            "1": "tr",
            "2": "slogan",
            "bor": "1"
          },
          "expansion": "→ Turkish: slogan",
          "name": "desc"
        }
      ],
      "text": "→ Turkish: slogan"
    }
  ],
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*ǵeh₂r-"
      },
      "expansion": "",
      "name": "root"
    },
    {
      "args": {
        "1": "en",
        "2": "gd",
        "3": "sluagh-ghairm",
        "t": "battle cry"
      },
      "expansion": "Scottish Gaelic sluagh-ghairm (“battle cry”)",
      "name": "bor"
    },
    {
      "args": {
        "1": "en",
        "2": "sga",
        "3": "slúag"
      },
      "expansion": "Old Irish slúag",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "cel-pro",
        "3": "*slougos",
        "t": "army, troop"
      },
      "expansion": "Proto-Celtic *slougos (“army, troop”)",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*slowgʰos"
      },
      "expansion": "Proto-Indo-European *slowgʰos",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "cel-pro",
        "3": "*garsman",
        "t": "a call, shout"
      },
      "expansion": "Proto-Celtic *garsman (“a call, shout”)",
      "name": "der"
    },
    {
      "args": {
        "1": "en",
        "2": "ine-pro",
        "3": "*ǵeh₂r-",
        "t": "to call, shout"
      },
      "expansion": "Proto-Indo-European *ǵeh₂r- (“to call, shout”)",
      "name": "der"
    },
    {
      "args": {
        "1": "la",
        "2": "garriō",
        "t": "to chatter, prattle"
      },
      "expansion": "Latin garriō (“to chatter, prattle”)",
      "name": "cog"
    },
    {
      "args": {
        "1": "ang",
        "2": "caru",
        "t": "anxiety, care, worry; grief, sorrow"
      },
      "expansion": "Old English caru (“anxiety, care, worry; grief, sorrow”)",
      "name": "cog"
    }
  ],
  "etymology_text": "From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).",
  "forms": [
    {
      "form": "slogans",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "slogan (plural slogans)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "slo‧gan"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC:",
          "text": "\"Right-ho,\" I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.",
          "type": "quote"
        }
      ],
      "glosses": [
        "A distinctive phrase of a person or group of people (such as a movement or political party); a motto."
      ],
      "links": [
        [
          "distinctive",
          "distinctive#Adjective"
        ],
        [
          "phrase",
          "phrase#Noun"
        ],
        [
          "person",
          "person"
        ],
        [
          "group",
          "group#Noun"
        ],
        [
          "movement",
          "movement"
        ],
        [
          "political party",
          "political party"
        ],
        [
          "motto",
          "motto"
        ]
      ]
    },
    {
      "categories": [
        "en:Advertising"
      ],
      "glosses": [
        "A catchphrase associated with a product or service being advertised."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "catchphrase",
          "catchphrase"
        ],
        [
          "associated",
          "associate#Verb"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service#Noun"
        ],
        [
          "advertise",
          "advertise"
        ]
      ],
      "raw_glosses": [
        "(advertising) A catchphrase associated with a product or service being advertised."
      ],
      "synonyms": [
        {
          "word": "motto"
        },
        {
          "tags": [
            "Britain"
          ],
          "word": "strapline"
        },
        {
          "word": "tagline"
        }
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        "English terms with obsolete senses",
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115:",
          "text": "His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / \"St Mary for the young Buccleuch!\"",
          "type": "quote"
        }
      ],
      "glosses": [
        "A battle cry among the ancient Irish or highlanders of Scotland."
      ],
      "links": [
        [
          "battle cry",
          "battle cry"
        ],
        [
          "ancient",
          "ancient"
        ],
        [
          "Irish",
          "Irish#Noun"
        ],
        [
          "highlander",
          "highlander"
        ],
        [
          "Scotland",
          "Scotland"
        ]
      ],
      "raw_glosses": [
        "(obsolete) A battle cry among the ancient Irish or highlanders of Scotland."
      ],
      "tags": [
        "obsolete"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈsləʊɡ(ə)n/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈsloʊɡən/",
      "tags": [
        "General-American"
      ]
    },
    {
      "audio": "En-us-slogan.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/8/8f/En-us-slogan.ogg/En-us-slogan.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/8/8f/En-us-slogan.ogg"
    },
    {
      "rhymes": "-əʊɡən"
    }
  ],
  "synonyms": [
    {
      "sense": "battle cry",
      "word": "sloggorne"
    },
    {
      "sense": "battle cry",
      "word": "slughorn"
    },
    {
      "sense": "battle cry",
      "tags": [
        "obsolete"
      ],
      "word": "slughorne"
    }
  ],
  "translations": [
    {
      "code": "bg",
      "lang": "Bulgarian",
      "roman": "deviz",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "tags": [
        "masculine"
      ],
      "word": "девиз"
    },
    {
      "code": "id",
      "lang": "Indonesian",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "word": "slogan"
    },
    {
      "code": "mk",
      "lang": "Macedonian",
      "roman": "geslo",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "tags": [
        "neuter"
      ],
      "word": "гесло"
    },
    {
      "code": "ms",
      "lang": "Malay",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "word": "cogan"
    },
    {
      "code": "gd",
      "lang": "Scottish Gaelic",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "tags": [
        "feminine"
      ],
      "word": "sluagh-ghairm"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "tags": [
        "Cyrillic",
        "masculine"
      ],
      "word": "сло̀га̄н"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "distinctive phrase of a person or group of people — see also motto",
      "tags": [
        "Roman",
        "masculine"
      ],
      "word": "slògān"
    },
    {
      "code": "sq",
      "lang": "Albanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "ar",
      "lang": "Arabic",
      "roman": "šiʕār",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "شِعَار"
    },
    {
      "code": "hy",
      "lang": "Armenian",
      "roman": "kargaxos",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "կարգախոս"
    },
    {
      "code": "az",
      "lang": "Azerbaijani",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "şüar"
    },
    {
      "code": "be",
      "lang": "Belarusian",
      "roman": "slóhan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "сло́ган"
    },
    {
      "code": "be",
      "lang": "Belarusian",
      "roman": "lózunh",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "ло́зунг"
    },
    {
      "code": "be",
      "lang": "Belarusian",
      "roman": "devíz",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "дэві́з"
    },
    {
      "code": "bn",
      "lang": "Bengali",
      "roman": "slōgan",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "স্লোগান"
    },
    {
      "code": "bg",
      "lang": "Bulgarian",
      "roman": "slógan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "сло́ган"
    },
    {
      "code": "bg",
      "lang": "Bulgarian",
      "roman": "lózung",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "ло́зунг"
    },
    {
      "code": "my",
      "lang": "Burmese",
      "roman": "hcaungpud",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ဆောင်ပုဒ်"
    },
    {
      "code": "ca",
      "lang": "Catalan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "eslògan"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "biāoyǔ",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "標語 /标语"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "kǒuhào",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "口號 /口号"
    },
    {
      "code": "cs",
      "lang": "Czech",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "da",
      "lang": "Danish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "common-gender"
      ],
      "word": "slogan"
    },
    {
      "code": "nl",
      "lang": "Dutch",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slagzin"
    },
    {
      "code": "et",
      "lang": "Estonian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "loosung"
    },
    {
      "code": "et",
      "lang": "Estonian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "moto"
    },
    {
      "code": "et",
      "lang": "Estonian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "reklaamlause"
    },
    {
      "code": "et",
      "lang": "Estonian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "tunnuslause"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "slogani"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "iskulause"
    },
    {
      "code": "fr",
      "lang": "French",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "ka",
      "lang": "Georgian",
      "roman": "lozungi",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ლოზუნგი"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "Devise"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "Leitspruch"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "Losung"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "Motto"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "Parole"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "Schlachtruf"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "Spruch"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "Wahlspruch"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "Werbespruch"
    },
    {
      "code": "el",
      "lang": "Greek",
      "roman": "slógkan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "σλόγκαν"
    },
    {
      "code": "el",
      "lang": "Greek",
      "roman": "sýnthima",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "σύνθημα"
    },
    {
      "code": "he",
      "lang": "Hebrew",
      "roman": "slogen",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "סְלוֹגֶן"
    },
    {
      "code": "he",
      "lang": "Hebrew",
      "roman": "sismá",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "סִסְמָה"
    },
    {
      "code": "hi",
      "lang": "Hindi",
      "roman": "nārā",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "नारा"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "szlogen"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "jelmondat"
    },
    {
      "code": "is",
      "lang": "Icelandic",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "slagorð"
    },
    {
      "code": "id",
      "lang": "Indonesian",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "slogan"
    },
    {
      "code": "ga",
      "lang": "Irish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "sluán"
    },
    {
      "code": "ja",
      "lang": "Japanese",
      "roman": "surōgan",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "スローガン"
    },
    {
      "alt": "ひょうご",
      "code": "ja",
      "lang": "Japanese",
      "roman": "hyōgo",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "標語"
    },
    {
      "code": "kk",
      "lang": "Kazakh",
      "roman": "ūran",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ұран"
    },
    {
      "code": "km",
      "lang": "Khmer",
      "roman": "piək slaok",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ពាក្យស្លោក"
    },
    {
      "code": "km",
      "lang": "Khmer",
      "roman": "paavaʼcaʼnaa",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "បាវចនា"
    },
    {
      "code": "km",
      "lang": "Khmer",
      "roman": "paavaʼcaʼnaʼ",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "បាវចនៈ"
    },
    {
      "code": "ko",
      "lang": "Korean",
      "roman": "seullogeon",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "슬로건"
    },
    {
      "alt": "標語",
      "code": "ko",
      "lang": "Korean",
      "roman": "pyoeo",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "표어"
    },
    {
      "code": "kmr",
      "lang": "Northern Kurdish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "dirûşm"
    },
    {
      "code": "kmr",
      "lang": "Northern Kurdish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "şiar"
    },
    {
      "code": "ky",
      "lang": "Kyrgyz",
      "roman": "uraan",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ураан"
    },
    {
      "code": "ky",
      "lang": "Kyrgyz",
      "roman": "lozung",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "лозунг"
    },
    {
      "code": "lo",
      "lang": "Lao",
      "roman": "kham khuan",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "ຄຳຂວັນ"
    },
    {
      "code": "lv",
      "lang": "Latvian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "lozungs"
    },
    {
      "code": "lv",
      "lang": "Latvian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "sauklis"
    },
    {
      "code": "lv",
      "lang": "Latvian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogans"
    },
    {
      "code": "lt",
      "lang": "Lithuanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "lozungas"
    },
    {
      "code": "lt",
      "lang": "Lithuanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "šūkis"
    },
    {
      "code": "lt",
      "lang": "Lithuanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "sloganas"
    },
    {
      "code": "mk",
      "lang": "Macedonian",
      "roman": "slogan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "слоган"
    },
    {
      "code": "ms",
      "lang": "Malay",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "slogan"
    },
    {
      "code": "ml",
      "lang": "Malayalam",
      "roman": "mudrāvākyaṁ",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "മുദ്രാവാക്യം"
    },
    {
      "code": "mi",
      "lang": "Maori",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "kīanga teremau"
    },
    {
      "code": "mi",
      "lang": "Maori",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "pepeha"
    },
    {
      "code": "mn",
      "lang": "Mongolian",
      "roman": "uria",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "Cyrillic"
      ],
      "word": "уриа"
    },
    {
      "code": "mn",
      "lang": "Mongolian",
      "roman": "loozon",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "Cyrillic"
      ],
      "word": "лоозон"
    },
    {
      "code": "nb",
      "lang": "Norwegian Bokmål",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "slagord"
    },
    {
      "code": "ps",
      "lang": "Pashto",
      "roman": "šo'ãr",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "شعار"
    },
    {
      "code": "fa",
      "lang": "Persian",
      "roman": "šo'âr",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "شعار"
    },
    {
      "code": "pdt",
      "lang": "Plautdietsch",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "Saj"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "hasło"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "lema"
    },
    {
      "code": "ro",
      "lang": "Romanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "slogan"
    },
    {
      "code": "ro",
      "lang": "Romanian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "lozincă"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "slógan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "сло́ган"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "lózung",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "ло́зунг"
    },
    {
      "code": "ru",
      "english": "motto",
      "lang": "Russian",
      "roman": "devíz",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "деви́з"
    },
    {
      "code": "gd",
      "lang": "Scottish Gaelic",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "feminine"
      ],
      "word": "sluagh-ghairm"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "Cyrillic",
        "masculine"
      ],
      "word": "сло̀га̄н"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "Roman",
        "masculine"
      ],
      "word": "slògān"
    },
    {
      "code": "sk",
      "lang": "Slovak",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "sl",
      "lang": "Slovene",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "slogan"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "eslogan"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "consigna"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "lema"
    },
    {
      "code": "sw",
      "lang": "Swahili",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "kauli mbiu"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "slogan"
    },
    {
      "code": "tl",
      "lang": "Tagalog",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "pamansag"
    },
    {
      "code": "tg",
      "lang": "Tajik",
      "roman": "šior",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "шиор"
    },
    {
      "code": "th",
      "lang": "Thai",
      "roman": "sà-loo-gɛɛn",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "สโลแกน"
    },
    {
      "code": "th",
      "lang": "Thai",
      "roman": "kam-kwǎn",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "คำขวัญ"
    },
    {
      "code": "tr",
      "lang": "Turkish",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "şiar"
    },
    {
      "code": "tk",
      "lang": "Turkmen",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "şygar"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "slóhan",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "сло́ган"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "lózunh",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "ло́зунг"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "háslo",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "га́сло"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "devíz",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "деві́з"
    },
    {
      "code": "ur",
      "lang": "Urdu",
      "roman": "nārā",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "نعرہ"
    },
    {
      "code": "ur",
      "lang": "Urdu",
      "roman": "śe'ār",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "masculine"
      ],
      "word": "شعار"
    },
    {
      "code": "ug",
      "lang": "Uyghur",
      "roman": "sho'ar",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "شوئار"
    },
    {
      "code": "ug",
      "lang": "Uyghur",
      "roman": "lozunka",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "لوزۇنكا"
    },
    {
      "code": "uz",
      "lang": "Uzbek",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "shior"
    },
    {
      "code": "uz",
      "lang": "Uzbek",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "lozung"
    },
    {
      "code": "vi",
      "lang": "Vietnamese",
      "sense": "catchphrase associated with a product or service being advertised",
      "word": "khẩu hiệu"
    },
    {
      "code": "yi",
      "lang": "Yiddish",
      "roman": "klingvort",
      "sense": "catchphrase associated with a product or service being advertised",
      "tags": [
        "neuter"
      ],
      "word": "קלינגוואָרט"
    },
    {
      "code": "gd",
      "lang": "Scottish Gaelic",
      "sense": "battle cry among the ancient Irish or highlanders of Scotland",
      "tags": [
        "feminine"
      ],
      "word": "sluagh-ghairm"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "battle cry among the ancient Irish or highlanders of Scotland",
      "tags": [
        "Cyrillic",
        "masculine"
      ],
      "word": "сло̀га̄н"
    },
    {
      "code": "sh",
      "lang": "Serbo-Croatian",
      "sense": "battle cry among the ancient Irish or highlanders of Scotland",
      "tags": [
        "Roman",
        "masculine"
      ],
      "word": "slògān"
    }
  ],
  "wikipedia": [
    "Audi",
    "British Airways",
    "KFC",
    "Samsung"
  ],
  "word": "slogan"
}

Download raw JSONL data for slogan meaning in English (28.9kB)


This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2025-01-03 from the enwiktionary dump dated 2025-01-01 using wiktextract (eaedd02 and 8fbd9e8). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.