"loss leader" meaning in English

See loss leader in All languages combined, or Wiktionary

Noun

IPA: /ˈlɒs ˈliːdə(ɹ)/ [Received-Pronunciation], /ˈlɔs ˈlidɚ/ [General-American] Audio: en-au-loss leader.ogg [Australia] Forms: loss leaders [plural]
Rhymes: -iːdə(ɹ) Head templates: {{en-noun}} loss leader (plural loss leaders)
  1. (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales. Categories (topical): Marketing Translations (item sold at or below cost to stimulate sales): 損失領導物 (Chinese Mandarin), 损失领导物 (Chinese Mandarin), sisäänheittotuote (Finnish), tarjoustuote (Finnish), produit d’appel [masculine] (French), Lockvogelangebot [neuter] (German), Lockartikel [masculine] (German), Lockware [feminine] (German), לוס לידר (Hebrew), aðdráttarvara (Icelandic), articolo civetta [masculine] (Italian), ロスリーダー (rosurīdā) (Japanese), 로스리더 (roseurideo) (Korean), prece par pazeminātu cenu [feminine] (Latvian), produto de engodo (Portuguese), chamariz (Portuguese), produto chamariz (Portuguese), gancho comercial [masculine] (Spanish), lockpris (Swedish), lockvara [common-gender] (Swedish)
    Sense id: en-loss_leader-en-noun-BpyR5bqV Categories (other): English entries with incorrect language header Topics: business, marketing

Inflected forms

Download JSON data for loss leader meaning in English (6.5kB)

{
  "forms": [
    {
      "form": "loss leaders",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "loss leader (plural loss leaders)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "loss"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, page 26",
          "text": "Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.",
          "type": "quotation"
        },
        {
          "ref": "2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, page 11, column 1",
          "text": "Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, \"loss leaders\" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.",
          "type": "quotation"
        },
        {
          "ref": "2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09",
          "text": "Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.",
          "type": "quotation"
        },
        {
          "ref": "2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica",
          "text": "Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "id": "en-loss_leader-en-noun-BpyR5bqV",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "sold",
          "sell#Verb"
        ],
        [
          "cost",
          "cost#Noun"
        ],
        [
          "stimulate",
          "stimulate"
        ],
        [
          "profitable",
          "profitable"
        ]
      ],
      "raw_glosses": [
        "(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "translations": [
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "損失領導物"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "损失领导物"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "sisäänheittotuote"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "tarjoustuote"
        },
        {
          "code": "fr",
          "lang": "French",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "produit d’appel"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "neuter"
          ],
          "word": "Lockvogelangebot"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "Lockartikel"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "feminine"
          ],
          "word": "Lockware"
        },
        {
          "code": "he",
          "lang": "Hebrew",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "לוס לידר"
        },
        {
          "code": "is",
          "lang": "Icelandic",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "aðdráttarvara"
        },
        {
          "code": "it",
          "lang": "Italian",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "articolo civetta"
        },
        {
          "code": "ja",
          "lang": "Japanese",
          "roman": "rosurīdā",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "ロスリーダー"
        },
        {
          "code": "ko",
          "lang": "Korean",
          "roman": "roseurideo",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "로스리더"
        },
        {
          "code": "lv",
          "lang": "Latvian",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "feminine"
          ],
          "word": "prece par pazeminātu cenu"
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "produto de engodo"
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "chamariz"
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "produto chamariz"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "gancho comercial"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "lockpris"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "common-gender"
          ],
          "word": "lockvara"
        }
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈlɒs ˈliːdə(ɹ)/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈlɔs ˈlidɚ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "rhymes": "-iːdə(ɹ)"
    },
    {
      "audio": "en-au-loss leader.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/e/e9/En-au-loss_leader.ogg/En-au-loss_leader.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/e/e9/En-au-loss_leader.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "word": "loss leader"
}
{
  "forms": [
    {
      "form": "loss leaders",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "loss leader (plural loss leaders)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "loss"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with IPA pronunciation",
        "English terms with audio links",
        "English terms with quotations",
        "Rhymes:English/iːdə(ɹ)",
        "Rhymes:English/iːdə(ɹ)/3 syllables",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, page 26",
          "text": "Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.",
          "type": "quotation"
        },
        {
          "ref": "2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, page 11, column 1",
          "text": "Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, \"loss leaders\" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.",
          "type": "quotation"
        },
        {
          "ref": "2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09",
          "text": "Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.",
          "type": "quotation"
        },
        {
          "ref": "2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica",
          "text": "Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "sold",
          "sell#Verb"
        ],
        [
          "cost",
          "cost#Noun"
        ],
        [
          "stimulate",
          "stimulate"
        ],
        [
          "profitable",
          "profitable"
        ]
      ],
      "raw_glosses": [
        "(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈlɒs ˈliːdə(ɹ)/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈlɔs ˈlidɚ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "rhymes": "-iːdə(ɹ)"
    },
    {
      "audio": "en-au-loss leader.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/e/e9/En-au-loss_leader.ogg/En-au-loss_leader.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/e/e9/En-au-loss_leader.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "translations": [
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "損失領導物"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "损失领导物"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "sisäänheittotuote"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "tarjoustuote"
    },
    {
      "code": "fr",
      "lang": "French",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "produit d’appel"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "neuter"
      ],
      "word": "Lockvogelangebot"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "Lockartikel"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "feminine"
      ],
      "word": "Lockware"
    },
    {
      "code": "he",
      "lang": "Hebrew",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "לוס לידר"
    },
    {
      "code": "is",
      "lang": "Icelandic",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "aðdráttarvara"
    },
    {
      "code": "it",
      "lang": "Italian",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "articolo civetta"
    },
    {
      "code": "ja",
      "lang": "Japanese",
      "roman": "rosurīdā",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "ロスリーダー"
    },
    {
      "code": "ko",
      "lang": "Korean",
      "roman": "roseurideo",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "로스리더"
    },
    {
      "code": "lv",
      "lang": "Latvian",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "feminine"
      ],
      "word": "prece par pazeminātu cenu"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "produto de engodo"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "chamariz"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "produto chamariz"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "gancho comercial"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "lockpris"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "common-gender"
      ],
      "word": "lockvara"
    }
  ],
  "word": "loss leader"
}

This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-05-03 from the enwiktionary dump dated 2024-05-02 using wiktextract (f4fd8c9 and c9440ce). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

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