"loss leader" meaning in All languages combined

See loss leader on Wiktionary

Noun [English]

IPA: /ˈlɒs ˈliːdə(ɹ)/ [Received-Pronunciation], /ˈlɔs ˈlidɚ/ [General-American] Audio: en-au-loss leader.ogg Forms: loss leaders [plural]
Rhymes: -iːdə(ɹ) Head templates: {{en-noun}} loss leader (plural loss leaders)
  1. (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales. Categories (topical): Marketing Translations (item sold at or below cost to stimulate sales): 損失領導物 (Chinese Mandarin), 损失领导物 (Chinese Mandarin), sisäänheittotuote (Finnish), tarjoustuote (Finnish), produit d’appel [masculine] (French), Lockvogelangebot [neuter] (German), Lockartikel [masculine] (German), Lockware [feminine] (German), לוס לידר (Hebrew), aðdráttarvara (Icelandic), articolo civetta [masculine] (Italian), ロスリーダー (rosurīdā) (Japanese), 로스리더 (roseurideo) (Korean), prece par pazeminātu cenu [feminine] (Latvian), produto de engodo (Portuguese), chamariz (Portuguese), produto chamariz (Portuguese), gancho comercial [masculine] (Spanish), lockpris (Swedish), lockvara [common-gender] (Swedish)

Inflected forms

{
  "forms": [
    {
      "form": "loss leaders",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "loss leader (plural loss leaders)",
      "name": "en-noun"
    }
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  "hyphenation": [
    "loss"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
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          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
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            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
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          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, →ISBN, page 26:",
          "text": "Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.",
          "type": "quote"
        },
        {
          "ref": "2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, →ISBN, page 11, column 1:",
          "text": "Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, \"loss leaders\" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.",
          "type": "quote"
        },
        {
          "ref": "2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09:",
          "text": "Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.",
          "type": "quote"
        },
        {
          "ref": "2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica:",
          "text": "Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.",
          "type": "quote"
        }
      ],
      "glosses": [
        "An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "id": "en-loss_leader-en-noun-BpyR5bqV",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "sold",
          "sell#Verb"
        ],
        [
          "cost",
          "cost#Noun"
        ],
        [
          "stimulate",
          "stimulate"
        ],
        [
          "profitable",
          "profitable"
        ]
      ],
      "raw_glosses": [
        "(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "translations": [
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "損失領導物"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "损失领导物"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "sisäänheittotuote"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "tarjoustuote"
        },
        {
          "code": "fr",
          "lang": "French",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "produit d’appel"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "neuter"
          ],
          "word": "Lockvogelangebot"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "Lockartikel"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "feminine"
          ],
          "word": "Lockware"
        },
        {
          "code": "he",
          "lang": "Hebrew",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "לוס לידר"
        },
        {
          "code": "is",
          "lang": "Icelandic",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "aðdráttarvara"
        },
        {
          "code": "it",
          "lang": "Italian",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "articolo civetta"
        },
        {
          "code": "ja",
          "lang": "Japanese",
          "roman": "rosurīdā",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "ロスリーダー"
        },
        {
          "code": "ko",
          "lang": "Korean",
          "roman": "roseurideo",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "로스리더"
        },
        {
          "code": "lv",
          "lang": "Latvian",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "feminine"
          ],
          "word": "prece par pazeminātu cenu"
        },
        {
          "code": "pl",
          "lang": "Polish",
          "note": "towar sprzedawany po niższej cenie dla większych sprzedaży",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ]
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "produto de engodo"
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "chamariz"
        },
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "produto chamariz"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "masculine"
          ],
          "word": "gancho comercial"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "item sold at or below cost to stimulate sales",
          "word": "lockpris"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "item sold at or below cost to stimulate sales",
          "tags": [
            "common-gender"
          ],
          "word": "lockvara"
        }
      ]
    }
  ],
  "sounds": [
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      "ipa": "/ˈlɒs ˈliːdə(ɹ)/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈlɔs ˈlidɚ/",
      "tags": [
        "General-American"
      ]
    },
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      "audio": "en-au-loss leader.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/e/e9/En-au-loss_leader.ogg/En-au-loss_leader.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/e/e9/En-au-loss_leader.ogg"
    },
    {
      "rhymes": "-iːdə(ɹ)"
    }
  ],
  "word": "loss leader"
}
{
  "forms": [
    {
      "form": "loss leaders",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "loss leader (plural loss leaders)",
      "name": "en-noun"
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  "hyphenation": [
    "loss"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "Entries with translation boxes",
        "Pages with 1 entry",
        "Pages with entries",
        "Rhymes:English/iːdə(ɹ)",
        "Rhymes:English/iːdə(ɹ)/3 syllables",
        "Terms with Finnish translations",
        "Terms with French translations",
        "Terms with German translations",
        "Terms with Hebrew translations",
        "Terms with Icelandic translations",
        "Terms with Italian translations",
        "Terms with Japanese translations",
        "Terms with Korean translations",
        "Terms with Latvian translations",
        "Terms with Mandarin translations",
        "Terms with Polish translations",
        "Terms with Portuguese translations",
        "Terms with Spanish translations",
        "Terms with Swedish translations",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, →ISBN, page 26:",
          "text": "Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.",
          "type": "quote"
        },
        {
          "ref": "2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, →ISBN, page 11, column 1:",
          "text": "Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, \"loss leaders\" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.",
          "type": "quote"
        },
        {
          "ref": "2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09:",
          "text": "Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.",
          "type": "quote"
        },
        {
          "ref": "2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica:",
          "text": "Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.",
          "type": "quote"
        }
      ],
      "glosses": [
        "An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "sold",
          "sell#Verb"
        ],
        [
          "cost",
          "cost#Noun"
        ],
        [
          "stimulate",
          "stimulate"
        ],
        [
          "profitable",
          "profitable"
        ]
      ],
      "raw_glosses": [
        "(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈlɒs ˈliːdə(ɹ)/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈlɔs ˈlidɚ/",
      "tags": [
        "General-American"
      ]
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      "audio": "en-au-loss leader.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/e/e9/En-au-loss_leader.ogg/En-au-loss_leader.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/e/e9/En-au-loss_leader.ogg"
    },
    {
      "rhymes": "-iːdə(ɹ)"
    }
  ],
  "translations": [
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "損失領導物"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "损失领导物"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "sisäänheittotuote"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "tarjoustuote"
    },
    {
      "code": "fr",
      "lang": "French",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "produit d’appel"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "neuter"
      ],
      "word": "Lockvogelangebot"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "Lockartikel"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "feminine"
      ],
      "word": "Lockware"
    },
    {
      "code": "he",
      "lang": "Hebrew",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "לוס לידר"
    },
    {
      "code": "is",
      "lang": "Icelandic",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "aðdráttarvara"
    },
    {
      "code": "it",
      "lang": "Italian",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "articolo civetta"
    },
    {
      "code": "ja",
      "lang": "Japanese",
      "roman": "rosurīdā",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "ロスリーダー"
    },
    {
      "code": "ko",
      "lang": "Korean",
      "roman": "roseurideo",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "로스리더"
    },
    {
      "code": "lv",
      "lang": "Latvian",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "feminine"
      ],
      "word": "prece par pazeminātu cenu"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "note": "towar sprzedawany po niższej cenie dla większych sprzedaży",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ]
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "produto de engodo"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "chamariz"
    },
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "produto chamariz"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "masculine"
      ],
      "word": "gancho comercial"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "item sold at or below cost to stimulate sales",
      "word": "lockpris"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "item sold at or below cost to stimulate sales",
      "tags": [
        "common-gender"
      ],
      "word": "lockvara"
    }
  ],
  "word": "loss leader"
}

Download raw JSONL data for loss leader meaning in All languages combined (7.0kB)

{
  "called_from": "translations/609-20230504",
  "msg": "Translation too long compared to word, so it is skipped",
  "path": [
    "loss leader"
  ],
  "section": "English",
  "subsection": "noun",
  "title": "loss leader",
  "trace": ""
}

This page is a part of the kaikki.org machine-readable All languages combined dictionary. This dictionary is based on structured data extracted on 2024-12-21 from the enwiktionary dump dated 2024-12-04 using wiktextract (d8cb2f3 and 4e554ae). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.