"good wine needs no bush" meaning in English

{
  "etymology_text": "First recorded in the epilogue to As you Like it by William Shakespeare: \"If it be true, that good wine needs no bush, ’tis true, that a good play needes no Epilogue.\" Here, the term bush denotes a branch or bunch of ivy formerly hung as a vintner’s sign in front of a tavern.",
  "head_templates": [
    {
      "args": {
        "1": "en",
        "2": "proverb",
        "head": ""
      },
      "expansion": "good wine needs no bush",
      "name": "head"
    },
    {
      "args": {},
      "expansion": "good wine needs no bush",
      "name": "en-proverb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "proverb",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English proverbs",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "There is no need to boast or advertise about something of good quality."
      ],
      "id": "en-good_wine_needs_no_bush-en-proverb-FxPGxWPN",
      "links": [
        [
          "boast",
          "boast"
        ],
        [
          "advertise",
          "advertise"
        ],
        [
          "quality",
          "quality"
        ]
      ],
      "related": [
        {
          "word": "old wine in a new bottle"
        }
      ],
      "translations": [
        {
          "code": "cs",
          "lang": "Czech",
          "sense": "something good does not need to be advertised",
          "word": "dobré zboží se chválí samo"
        },
        {
          "code": "nl",
          "lang": "Dutch",
          "sense": "something good does not need to be advertised",
          "word": "goede wijn behoeft geen krans"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "something good does not need to be advertised",
          "word": "hyvää ei tarvitse mainostaa"
        },
        {
          "code": "fr",
          "lang": "French",
          "sense": "something good does not need to be advertised",
          "word": "à bon vin point d’enseigne"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "something good does not need to be advertised",
          "word": "gute Ware lobt sich selbst"
        },
        {
          "code": "hu",
          "lang": "Hungarian",
          "sense": "something good does not need to be advertised",
          "word": "jó bornak nem kell cégér"
        },
        {
          "code": "pl",
          "lang": "Polish",
          "sense": "something good does not need to be advertised",
          "word": "dobry towar sam się chwali"
        },
        {
          "code": "ru",
          "lang": "Russian",
          "roman": "xoróšij továr sam sebjá xválit",
          "sense": "something good does not need to be advertised",
          "word": "хоро́ший това́р сам себя́ хва́лит"
        },
        {
          "code": "sl",
          "lang": "Slovene",
          "sense": "something good does not need to be advertised",
          "word": "dobro blago se samo hvali."
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "something good does not need to be advertised",
          "word": "el buen paño, en el arca se vende"
        }
      ]
    }
  ],
  "word": "good wine needs no bush"
}

{
  "etymology_text": "First recorded in the epilogue to As you Like it by William Shakespeare: \"If it be true, that good wine needs no bush, ’tis true, that a good play needes no Epilogue.\" Here, the term bush denotes a branch or bunch of ivy formerly hung as a vintner’s sign in front of a tavern.",
  "head_templates": [
    {
      "args": {
        "1": "en",
        "2": "proverb",
        "head": ""
      },
      "expansion": "good wine needs no bush",
      "name": "head"
    },
    {
      "args": {},
      "expansion": "good wine needs no bush",
      "name": "en-proverb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "proverb",
  "related": [
    {
      "word": "old wine in a new bottle"
    }
  ],
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English proverbs"
      ],
      "glosses": [
        "There is no need to boast or advertise about something of good quality."
      ],
      "links": [
        [
          "boast",
          "boast"
        ],
        [
          "advertise",
          "advertise"
        ],
        [
          "quality",
          "quality"
        ]
      ]
    }
  ],
  "translations": [
    {
      "code": "cs",
      "lang": "Czech",
      "sense": "something good does not need to be advertised",
      "word": "dobré zboží se chválí samo"
    },
    {
      "code": "nl",
      "lang": "Dutch",
      "sense": "something good does not need to be advertised",
      "word": "goede wijn behoeft geen krans"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "something good does not need to be advertised",
      "word": "hyvää ei tarvitse mainostaa"
    },
    {
      "code": "fr",
      "lang": "French",
      "sense": "something good does not need to be advertised",
      "word": "à bon vin point d’enseigne"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "something good does not need to be advertised",
      "word": "gute Ware lobt sich selbst"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "sense": "something good does not need to be advertised",
      "word": "jó bornak nem kell cégér"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "something good does not need to be advertised",
      "word": "dobry towar sam się chwali"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "xoróšij továr sam sebjá xválit",
      "sense": "something good does not need to be advertised",
      "word": "хоро́ший това́р сам себя́ хва́лит"
    },
    {
      "code": "sl",
      "lang": "Slovene",
      "sense": "something good does not need to be advertised",
      "word": "dobro blago se samo hvali."
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "something good does not need to be advertised",
      "word": "el buen paño, en el arca se vende"
    }
  ],
  "word": "good wine needs no bush"
}