"on-brand" meaning in English

{
  "forms": [
    {
      "form": "more on-brand",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most on-brand",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "on-brand (comparative more on-brand, superlative most on-brand)",
      "name": "en-adjective"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "categories": [
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "_dis": "75 25",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        }
      ],
      "examples": [
        {
          "text": "The use of red and yellow is very on-brand for McDonald's.",
          "type": "example"
        },
        {
          "ref": "2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons",
          "text": "The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle.",
          "type": "quotation"
        },
        {
          "text": "2017, \"How to Write an On-Brand and Engaging Staff Handbook\", TEAMango.com, 23 January."
        }
      ],
      "glosses": [
        "Serving the public image which a company seeks to associate with its product."
      ],
      "id": "en-on-brand-en-adj-sDbkJF1i",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ]
      ],
      "raw_glosses": [
        "(marketing) Serving the public image which a company seeks to associate with its product."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "categories": [],
      "examples": [
        {
          "text": "A Canadian who loves hockey? I guess that's pretty on-brand.",
          "type": "example"
        },
        {
          "text": "2019, Morgan Chalfant and Brett Samuels, \"Trump attacks on Vindman trigger backlash\", The Hill, 29 October.\n\"The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized.\""
        },
        {
          "text": "2020, Kole Musgrove, \"Seahawks QB Russell Wilson talks Super Bowl interception during AMA\", Seahawkswire.usatoday.com, 31 January.\n\"However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller.\""
        }
      ],
      "glosses": [
        "Consistent with one's reputation, perhaps to a stereotypical degree."
      ],
      "id": "en-on-brand-en-adj-5IMSezO3",
      "raw_glosses": [
        "(idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree."
      ],
      "tags": [
        "idiomatic"
      ]
    }
  ],
  "word": "on-brand"
}

{
  "categories": [
    "English adjectives",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms"
  ],
  "forms": [
    {
      "form": "more on-brand",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most on-brand",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "on-brand (comparative more on-brand, superlative most on-brand)",
      "name": "en-adjective"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "categories": [
        "English terms with quotations",
        "English terms with usage examples",
        "en:Marketing"
      ],
      "examples": [
        {
          "text": "The use of red and yellow is very on-brand for McDonald's.",
          "type": "example"
        },
        {
          "ref": "2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons",
          "text": "The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle.",
          "type": "quotation"
        },
        {
          "text": "2017, \"How to Write an On-Brand and Engaging Staff Handbook\", TEAMango.com, 23 January."
        }
      ],
      "glosses": [
        "Serving the public image which a company seeks to associate with its product."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ]
      ],
      "raw_glosses": [
        "(marketing) Serving the public image which a company seeks to associate with its product."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        "English idioms",
        "English terms with usage examples"
      ],
      "examples": [
        {
          "text": "A Canadian who loves hockey? I guess that's pretty on-brand.",
          "type": "example"
        },
        {
          "text": "2019, Morgan Chalfant and Brett Samuels, \"Trump attacks on Vindman trigger backlash\", The Hill, 29 October.\n\"The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized.\""
        },
        {
          "text": "2020, Kole Musgrove, \"Seahawks QB Russell Wilson talks Super Bowl interception during AMA\", Seahawkswire.usatoday.com, 31 January.\n\"However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller.\""
        }
      ],
      "glosses": [
        "Consistent with one's reputation, perhaps to a stereotypical degree."
      ],
      "raw_glosses": [
        "(idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree."
      ],
      "tags": [
        "idiomatic"
      ]
    }
  ],
  "word": "on-brand"
}