"halo effect" meaning in English

See halo effect in All languages combined, or Wiktionary

Noun

Forms: halo effects [plural]
Head templates: {{en-noun}} halo effect (plural halo effects)
  1. (psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her. Categories (topical): Psychology
    Sense id: en-halo_effect-en-noun-pnxKl-Xo Categories (other): English entries with incorrect language header Disambiguation of English entries with incorrect language header: 58 42 Topics: human-sciences, psychology, sciences
  2. (advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service. Categories (topical): Advertising
    Sense id: en-halo_effect-en-noun-UObhdni9 Topics: advertising, business, marketing

Inflected forms

Download JSON data for halo effect meaning in English (2.9kB)

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        "A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her."
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      "id": "en-halo_effect-en-noun-pnxKl-Xo",
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        [
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      ],
      "raw_glosses": [
        "(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her."
      ],
      "topics": [
        "human-sciences",
        "psychology",
        "sciences"
      ]
    },
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        {
          "ref": "1980, Advertising Magazine, volumes 63-69, page 13",
          "text": "In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.",
          "type": "quotation"
        },
        {
          "ref": "2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51",
          "text": "In both cases, they found that […] there was a halo effect (e.g., when a \"low cholesterol\" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]",
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      ],
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        "The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service."
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      "raw_glosses": [
        "(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service."
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        "business",
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      "categories": [
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        "A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her."
      ],
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      "raw_glosses": [
        "(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her."
      ],
      "topics": [
        "human-sciences",
        "psychology",
        "sciences"
      ]
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          "ref": "1980, Advertising Magazine, volumes 63-69, page 13",
          "text": "In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.",
          "type": "quotation"
        },
        {
          "ref": "2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51",
          "text": "In both cases, they found that […] there was a halo effect (e.g., when a \"low cholesterol\" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]",
          "type": "quotation"
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      ],
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        "The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service."
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        "(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service."
      ],
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        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "wikipedia": [
    "halo effect"
  ],
  "word": "halo effect"
}

This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-05-01 from the enwiktionary dump dated 2024-04-21 using wiktextract (f4fd8c9 and c9440ce). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

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