"greenwash" meaning in English

See greenwash in All languages combined, or Wiktionary

Noun

IPA: /ˈɡɹiːnwɒʃ/ Audio: en-au-greenwash.ogg [Australia] Forms: greenwashes [plural]
Etymology: Blend of green (“environmentally friendly”) + whitewash (or green + -wash), coined by Jay Westerveld in 1986. Etymology templates: {{blend|en|green|whitewash|gloss1=environmentally friendly}} Blend of green (“environmentally friendly”) + whitewash, {{suffix|en|green|wash}} green + -wash, {{coin|en|Jay Westerveld|in=1986|nocap=1|nocat=1}} coined by Jay Westerveld in 1986 Head templates: {{en-noun}} greenwash (plural greenwashes)
  1. A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities. Synonyms: greenwashing Translations (misleading picture of environmental friendliness): 漂綠 (Chinese Mandarin), 漂绿 (piǎolǜ) (Chinese Mandarin), grønvaskning [common-gender] (Danish), viherpesu (Finnish), écoblanchiment (French), グリーンウォッシング (gurīnwosshingu) (Japanese), 그린워싱 (geurinwosing) (Korean), lavado verde [masculine] (Spanish), lavado verde de imagen [masculine] (Spanish), greenwashing (Spanish), grönmålning [common-gender] (Swedish)
    Sense id: en-greenwash-en-noun-SLmjPxWA Categories (other): English blends, English entries with incorrect language header Disambiguation of English blends: 47 53 Disambiguation of English entries with incorrect language header: 45 55

Verb

IPA: /ˈɡɹiːnwɒʃ/ Audio: en-au-greenwash.ogg [Australia] Forms: greenwashes [present, singular, third-person], greenwashing [participle, present], greenwashed [participle, past], greenwashed [past]
Etymology: Blend of green (“environmentally friendly”) + whitewash (or green + -wash), coined by Jay Westerveld in 1986. Etymology templates: {{blend|en|green|whitewash|gloss1=environmentally friendly}} Blend of green (“environmentally friendly”) + whitewash, {{suffix|en|green|wash}} green + -wash, {{coin|en|Jay Westerveld|in=1986|nocap=1|nocat=1}} coined by Jay Westerveld in 1986 Head templates: {{en-verb}} greenwash (third-person singular simple present greenwashes, present participle greenwashing, simple past and past participle greenwashed)
  1. To disseminate such information about (something). Most often used to tout technologies, products, or ways of doing things that seem environmentally friendly but are actually not. Related terms: green tape Translations (to disseminate such information): 漂綠 (Chinese Mandarin), 漂绿 (piǎolǜ) (Chinese Mandarin), grønvaske (Danish), viherpestä (Finnish), zöldnek tüntet fel / álcáz (Hungarian), grönmåla (Swedish)
    Sense id: en-greenwash-en-verb-cEjDCyJl Categories (other): English blends, English entries with incorrect language header, English entries with language name categories using raw markup, English terms suffixed with -wash Disambiguation of English blends: 47 53 Disambiguation of English entries with incorrect language header: 45 55 Disambiguation of English entries with language name categories using raw markup: 33 67 Disambiguation of English terms suffixed with -wash: 40 60

Inflected forms

Download JSON data for greenwash meaning in English (8.8kB)

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          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "misleading picture of environmental friendliness",
          "word": "漂綠"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "piǎolǜ",
          "sense": "misleading picture of environmental friendliness",
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        {
          "code": "da",
          "lang": "Danish",
          "sense": "misleading picture of environmental friendliness",
          "tags": [
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          "word": "grønvaskning"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "misleading picture of environmental friendliness",
          "word": "viherpesu"
        },
        {
          "code": "fr",
          "lang": "French",
          "sense": "misleading picture of environmental friendliness",
          "word": "écoblanchiment"
        },
        {
          "code": "ja",
          "lang": "Japanese",
          "roman": "gurīnwosshingu",
          "sense": "misleading picture of environmental friendliness",
          "word": "グリーンウォッシング"
        },
        {
          "code": "ko",
          "lang": "Korean",
          "roman": "geurinwosing",
          "sense": "misleading picture of environmental friendliness",
          "word": "그린워싱"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "misleading picture of environmental friendliness",
          "tags": [
            "masculine"
          ],
          "word": "lavado verde"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "misleading picture of environmental friendliness",
          "tags": [
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          ],
          "word": "lavado verde de imagen"
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          "code": "es",
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          "code": "sv",
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          "type": "quotation"
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          "text": "The commercials were very effective – in 1990, they won an Effie advertising award, and subsequently became a case study at Harvard Business school. They also became notorious among environmentalists, who have proclaimed them the gold standard of greenwashing – the corporate practice of making diverting sustainability claims to cover a questionable environmental record.",
          "type": "quotation"
        },
        {
          "ref": "2023, WWF—Hong Kong, “Submission on Product Eco-responsibility (Amendment) Bill 2023 (LC Paper No. CB(1)398/2023(09))”, in Documents of the Hong Kong Legislative Council, page 2",
          "text": "WWF recommends including the following Clauses in the Bill to avoid potential loopholes: […] Provide clear and comprehensive definitions of “disposable” and “single-use” to avoid greenwashing and false claims for products designed to be disposable but falsely marketed otherwise to circumvent the ban.",
          "type": "quotation"
        }
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      "glosses": [
        "To disseminate such information about (something). Most often used to tout technologies, products, or ways of doing things that seem environmentally friendly but are actually not."
      ],
      "id": "en-greenwash-en-verb-cEjDCyJl",
      "links": [
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          "information",
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        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "to disseminate such information",
          "word": "漂綠"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "piǎolǜ",
          "sense": "to disseminate such information",
          "word": "漂绿"
        },
        {
          "code": "da",
          "lang": "Danish",
          "sense": "to disseminate such information",
          "word": "grønvaske"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "to disseminate such information",
          "word": "viherpestä"
        },
        {
          "code": "hu",
          "lang": "Hungarian",
          "note": "(dezinformációval) zöldnek/környezettudatosnak állít be",
          "sense": "to disseminate such information"
        },
        {
          "code": "hu",
          "lang": "Hungarian",
          "note": "zöld/környezettudatos látszatot kelt (ve dezinformál)",
          "sense": "to disseminate such information"
        },
        {
          "code": "hu",
          "lang": "Hungarian",
          "sense": "to disseminate such information",
          "word": "zöldnek tüntet fel / álcáz"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "to disseminate such information",
          "word": "grönmåla"
        }
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    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "misleading picture of environmental friendliness",
      "word": "漂綠"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "piǎolǜ",
      "sense": "misleading picture of environmental friendliness",
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    },
    {
      "code": "da",
      "lang": "Danish",
      "sense": "misleading picture of environmental friendliness",
      "tags": [
        "common-gender"
      ],
      "word": "grønvaskning"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "misleading picture of environmental friendliness",
      "word": "viherpesu"
    },
    {
      "code": "fr",
      "lang": "French",
      "sense": "misleading picture of environmental friendliness",
      "word": "écoblanchiment"
    },
    {
      "code": "ja",
      "lang": "Japanese",
      "roman": "gurīnwosshingu",
      "sense": "misleading picture of environmental friendliness",
      "word": "グリーンウォッシング"
    },
    {
      "code": "ko",
      "lang": "Korean",
      "roman": "geurinwosing",
      "sense": "misleading picture of environmental friendliness",
      "word": "그린워싱"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "misleading picture of environmental friendliness",
      "tags": [
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      ],
      "word": "lavado verde"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "misleading picture of environmental friendliness",
      "tags": [
        "masculine"
      ],
      "word": "lavado verde de imagen"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "misleading picture of environmental friendliness",
      "word": "greenwashing"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "misleading picture of environmental friendliness",
      "tags": [
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      "word": "grönmålning"
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  "word": "greenwash"
}

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          "ref": "2011, Elaine Wellin, Kristen Seraphin, Project Censored, Censored 2012: The Top 25 Censored Stories of 2010-11, Health and the Environment",
          "text": "But what happens more often is that media “greenwashes” dirty energy sources (coal, gas, nuclear power) as “clean”—a particularly dangerous notion because it belies the threat they pose to our planet and human health.",
          "type": "quotation"
        },
        {
          "ref": "2016 August 20, Bruce Watson, “The troubling evolution of corporate greenwashing”, in The Guardian",
          "text": "The commercials were very effective – in 1990, they won an Effie advertising award, and subsequently became a case study at Harvard Business school. They also became notorious among environmentalists, who have proclaimed them the gold standard of greenwashing – the corporate practice of making diverting sustainability claims to cover a questionable environmental record.",
          "type": "quotation"
        },
        {
          "ref": "2023, WWF—Hong Kong, “Submission on Product Eco-responsibility (Amendment) Bill 2023 (LC Paper No. CB(1)398/2023(09))”, in Documents of the Hong Kong Legislative Council, page 2",
          "text": "WWF recommends including the following Clauses in the Bill to avoid potential loopholes: […] Provide clear and comprehensive definitions of “disposable” and “single-use” to avoid greenwashing and false claims for products designed to be disposable but falsely marketed otherwise to circumvent the ban.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "To disseminate such information about (something). Most often used to tout technologies, products, or ways of doing things that seem environmentally friendly but are actually not."
      ],
      "links": [
        [
          "disseminate",
          "disseminate"
        ],
        [
          "information",
          "information"
        ]
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈɡɹiːnwɒʃ/"
    },
    {
      "audio": "en-au-greenwash.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/35/En-au-greenwash.ogg/En-au-greenwash.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/3/35/En-au-greenwash.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "translations": [
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "to disseminate such information",
      "word": "漂綠"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "piǎolǜ",
      "sense": "to disseminate such information",
      "word": "漂绿"
    },
    {
      "code": "da",
      "lang": "Danish",
      "sense": "to disseminate such information",
      "word": "grønvaske"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "to disseminate such information",
      "word": "viherpestä"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "note": "(dezinformációval) zöldnek/környezettudatosnak állít be",
      "sense": "to disseminate such information"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "note": "zöld/környezettudatos látszatot kelt (ve dezinformál)",
      "sense": "to disseminate such information"
    },
    {
      "code": "hu",
      "lang": "Hungarian",
      "sense": "to disseminate such information",
      "word": "zöldnek tüntet fel / álcáz"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "to disseminate such information",
      "word": "grönmåla"
    }
  ],
  "word": "greenwash"
}
{
  "called_from": "translations/609-20230504",
  "msg": "Translation too long compared to word, so it is skipped",
  "path": [
    "greenwash"
  ],
  "section": "English",
  "subsection": "verb",
  "title": "greenwash",
  "trace": ""
}

{
  "called_from": "translations/609-20230504",
  "msg": "Translation too long compared to word, so it is skipped",
  "path": [
    "greenwash"
  ],
  "section": "English",
  "subsection": "verb",
  "title": "greenwash",
  "trace": ""
}

This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-05-03 from the enwiktionary dump dated 2024-05-02 using wiktextract (f4fd8c9 and c9440ce). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.