"emotional pivot" meaning in English

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  "lang_code": "en",
  "pos": "noun",
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      "_dis1": "53 47",
      "word": "advertising"
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      "_dis1": "53 47",
      "word": "dramatic structure"
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      "examples": [
        {
          "text": "IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
        }
      ],
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        "one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
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      "raw_glosses": [
        "(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
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      "glosses": [
        "a narrative structure used in commercials known as “star-type” advertising."
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        "(advertising) a narrative structure used in commercials known as “star-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
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  "word": "emotional pivot"
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      "expansion": "emotional pivot (plural emotional pivots)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "advertising"
    },
    {
      "word": "dramatic structure"
    },
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      "word": "positive transition"
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      "word": "sustained emotion"
    }
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  "senses": [
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        "en:Advertising"
      ],
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        {
          "text": "IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
        }
      ],
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        "one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
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        "(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
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    },
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        "(advertising) a narrative structure used in commercials known as “star-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
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    }
  ],
  "word": "emotional pivot"
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