"positive transition" meaning in English

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      "expansion": "positive transition",
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  "lang_code": "en",
  "pos": "noun",
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          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
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      "examples": [
        {
          "text": "The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition."
        }
      ],
      "glosses": [
        "One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use."
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      "raw_glosses": [
        "(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use."
      ],
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          "word": "advertising"
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      "topics": [
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          "kind": "topical",
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          "name": "Advertising",
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            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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      "glosses": [
        "A narrative structure used in commercials known as “supporting actor-type” advertising."
      ],
      "id": "en-positive_transition-en-noun-7FYz~ENu",
      "links": [
        [
          "advertising",
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      "raw_glosses": [
        "(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "positive transition"
}

{
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    "English lemmas",
    "English multiword terms",
    "English nouns",
    "English nouns with unknown or uncertain plurals"
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  "head_templates": [
    {
      "args": {
        "1": "?"
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      "expansion": "positive transition",
      "name": "en-noun"
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  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "advertising"
    }
  ],
  "senses": [
    {
      "categories": [
        "en:Advertising"
      ],
      "examples": [
        {
          "text": "The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition."
        }
      ],
      "glosses": [
        "One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "dramatic structure",
          "dramatic structure"
        ],
        [
          "commercial",
          "commercial"
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      ],
      "raw_glosses": [
        "(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        "en:Advertising"
      ],
      "glosses": [
        "A narrative structure used in commercials known as “supporting actor-type” advertising."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ]
      ],
      "raw_glosses": [
        "(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "positive transition"
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