"emotional pivot" meaning in All languages combined

See emotional pivot on Wiktionary

Noun [English]

Forms: emotional pivots [plural]
Head templates: {{en-noun}} emotional pivot (plural emotional pivots)
  1. (advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end. Categories (topical): Advertising
    Sense id: en-emotional_pivot-en-noun-OlKG3Lsu Topics: advertising, business, marketing
  2. (advertising) a narrative structure used in commercials known as “star-type” advertising. Categories (topical): Advertising
    Sense id: en-emotional_pivot-en-noun-MhLRpOyv Categories (other): English entries with incorrect language header, Pages with 1 entry, Pages with entries Disambiguation of English entries with incorrect language header: 37 63 Disambiguation of Pages with 1 entry: 36 64 Disambiguation of Pages with entries: 36 64 Topics: advertising, business, marketing
The following are not (yet) sense-disambiguated
Related terms: advertising, dramatic structure, positive transition, sustained emotion

Inflected forms

{
  "forms": [
    {
      "form": "emotional pivots",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "emotional pivot (plural emotional pivots)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "_dis1": "51 49",
      "word": "advertising"
    },
    {
      "_dis1": "51 49",
      "word": "dramatic structure"
    },
    {
      "_dis1": "51 49",
      "word": "positive transition"
    },
    {
      "_dis1": "51 49",
      "word": "sustained emotion"
    }
  ],
  "senses": [
    {
      "categories": [
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "text": "IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
        }
      ],
      "glosses": [
        "one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "id": "en-emotional_pivot-en-noun-OlKG3Lsu",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "archetypal",
          "archetypal"
        ],
        [
          "dramatic structure",
          "dramatic structure"
        ],
        [
          "commercials",
          "commercials"
        ]
      ],
      "raw_glosses": [
        "(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "_dis": "37 63",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        },
        {
          "_dis": "36 64",
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "36 64",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "glosses": [
        "a narrative structure used in commercials known as “star-type” advertising."
      ],
      "id": "en-emotional_pivot-en-noun-MhLRpOyv",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "narrative",
          "narrative"
        ],
        [
          "star-type",
          "star-type"
        ]
      ],
      "raw_glosses": [
        "(advertising) a narrative structure used in commercials known as “star-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "emotional pivot"
}
{
  "categories": [
    "English countable nouns",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "English nouns",
    "Pages with 1 entry",
    "Pages with entries"
  ],
  "forms": [
    {
      "form": "emotional pivots",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "emotional pivot (plural emotional pivots)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "advertising"
    },
    {
      "word": "dramatic structure"
    },
    {
      "word": "positive transition"
    },
    {
      "word": "sustained emotion"
    }
  ],
  "senses": [
    {
      "categories": [
        "en:Advertising"
      ],
      "examples": [
        {
          "text": "IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
        }
      ],
      "glosses": [
        "one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "archetypal",
          "archetypal"
        ],
        [
          "dramatic structure",
          "dramatic structure"
        ],
        [
          "commercials",
          "commercials"
        ]
      ],
      "raw_glosses": [
        "(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        "en:Advertising"
      ],
      "glosses": [
        "a narrative structure used in commercials known as “star-type” advertising."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "narrative",
          "narrative"
        ],
        [
          "star-type",
          "star-type"
        ]
      ],
      "raw_glosses": [
        "(advertising) a narrative structure used in commercials known as “star-type” advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "emotional pivot"
}

Download raw JSONL data for emotional pivot meaning in All languages combined (2.0kB)


This page is a part of the kaikki.org machine-readable All languages combined dictionary. This dictionary is based on structured data extracted on 2024-11-06 from the enwiktionary dump dated 2024-10-02 using wiktextract (fbeafe8 and 7f03c9b). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.