"direct response" meaning in English

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  "lang_code": "en",
  "pos": "noun",
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          "name": "Marketing",
          "orig": "en:Marketing",
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      "glosses": [
        "Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller."
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      "raw_glosses": [
        "(marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller."
      ],
      "related": [
        {
          "word": "direct mail"
        },
        {
          "word": "direct marketing"
        },
        {
          "word": "direct selling"
        }
      ],
      "tags": [
        "uncountable"
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      "topics": [
        "business",
        "marketing"
      ],
      "wikipedia": [
        "direct response"
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  "word": "direct response"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "direct mail"
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    {
      "word": "direct marketing"
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    {
      "word": "direct selling"
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        "Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller."
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        "(marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller."
      ],
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      "topics": [
        "business",
        "marketing"
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        "direct response"
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  "word": "direct response"
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