"direct marketing" meaning in English

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      "expansion": "direct marketing (uncountable)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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          "kind": "topical",
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          "name": "Business",
          "orig": "en:Business",
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        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
        }
      ],
      "derived": [
        {
          "word": "digital direct marketing"
        }
      ],
      "examples": [
        {
          "ref": "2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:",
          "text": "In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.",
          "type": "quote"
        }
      ],
      "glosses": [
        "Marketing that reaches potential buyers by communications directly addressed to the consumer or customer."
      ],
      "hyponyms": [
        {
          "word": "direct mail"
        }
      ],
      "id": "en-direct_marketing-en-noun-Rvq02ef7",
      "links": [
        [
          "business",
          "business"
        ],
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "Marketing",
          "marketing"
        ],
        [
          "reach",
          "reach"
        ],
        [
          "potential",
          "potential"
        ],
        [
          "buyer",
          "buyer"
        ],
        [
          "communication",
          "communication"
        ],
        [
          "directly",
          "directly"
        ],
        [
          "address",
          "address"
        ],
        [
          "consumer",
          "consumer"
        ],
        [
          "customer",
          "customer"
        ]
      ],
      "raw_glosses": [
        "(business, marketing) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "translations": [
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "sense": "marketing that reaches customers by direct communication",
          "word": "直效營銷"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "zhíxiào yíngxiāo",
          "sense": "marketing that reaches customers by direct communication",
          "word": "直效营销"
        },
        {
          "code": "cmn",
          "lang": "Chinese Mandarin",
          "roman": "zhíjiēshì xíngxiāo",
          "sense": "marketing that reaches customers by direct communication",
          "word": "直接式行销"
        },
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "marketing that reaches customers by direct communication",
          "word": "suoramarkkinointi"
        },
        {
          "code": "pl",
          "lang": "Polish",
          "sense": "marketing that reaches customers by direct communication",
          "tags": [
            "masculine"
          ],
          "word": "marketing bezpośredni"
        },
        {
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "prjamýj márketynh",
          "sense": "marketing that reaches customers by direct communication",
          "tags": [
            "masculine"
          ],
          "word": "прями́й ма́ркетинг"
        }
      ],
      "wikipedia": [
        "direct marketing"
      ]
    }
  ],
  "word": "direct marketing"
}

{
  "derived": [
    {
      "word": "digital direct marketing"
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "direct marketing (uncountable)",
      "name": "en-noun"
    }
  ],
  "hyponyms": [
    {
      "word": "direct mail"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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      "examples": [
        {
          "ref": "2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:",
          "text": "In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.",
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        }
      ],
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        "Marketing that reaches potential buyers by communications directly addressed to the consumer or customer."
      ],
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        [
          "business",
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        ],
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          "marketing",
          "marketing#Noun"
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          "Marketing",
          "marketing"
        ],
        [
          "reach",
          "reach"
        ],
        [
          "potential",
          "potential"
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        [
          "buyer",
          "buyer"
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        [
          "communication",
          "communication"
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        [
          "directly",
          "directly"
        ],
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          "address",
          "address"
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          "consumer",
          "consumer"
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          "customer",
          "customer"
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      "raw_glosses": [
        "(business, marketing) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer."
      ],
      "tags": [
        "uncountable"
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      "topics": [
        "business",
        "marketing"
      ],
      "wikipedia": [
        "direct marketing"
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  ],
  "translations": [
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "sense": "marketing that reaches customers by direct communication",
      "word": "直效營銷"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "zhíxiào yíngxiāo",
      "sense": "marketing that reaches customers by direct communication",
      "word": "直效营销"
    },
    {
      "code": "cmn",
      "lang": "Chinese Mandarin",
      "roman": "zhíjiēshì xíngxiāo",
      "sense": "marketing that reaches customers by direct communication",
      "word": "直接式行销"
    },
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "marketing that reaches customers by direct communication",
      "word": "suoramarkkinointi"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "marketing that reaches customers by direct communication",
      "tags": [
        "masculine"
      ],
      "word": "marketing bezpośredni"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "prjamýj márketynh",
      "sense": "marketing that reaches customers by direct communication",
      "tags": [
        "masculine"
      ],
      "word": "прями́й ма́ркетинг"
    }
  ],
  "word": "direct marketing"
}