"cold calling" meaning in English

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "cold calling (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
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          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
        }
      ],
      "glosses": [
        "The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions"
      ],
      "id": "en-cold_calling-en-noun-57C-fNH6",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "unsolicited",
          "unsolicited"
        ],
        [
          "telephone call",
          "telephone call"
        ],
        [
          "house call",
          "house call"
        ],
        [
          "client",
          "client"
        ],
        [
          "voter",
          "voter"
        ]
      ],
      "raw_glosses": [
        "(marketing) The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions"
      ],
      "related": [
        {
          "word": "cold emailing"
        }
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "translations": [
        {
          "code": "fr",
          "lang": "French",
          "sense": "unsolicited sales call",
          "tags": [
            "masculine"
          ],
          "word": "cold calling"
        },
        {
          "code": "es",
          "english": "house calls",
          "lang": "Spanish",
          "sense": "unsolicited sales call",
          "tags": [
            "feminine"
          ],
          "word": "puerta fría"
        },
        {
          "code": "es",
          "english": "telephone calls",
          "lang": "Spanish",
          "sense": "unsolicited sales call",
          "tags": [
            "feminine"
          ],
          "word": "llamada en frío"
        }
      ],
      "wikipedia": [
        "cold calling"
      ]
    }
  ],
  "word": "cold calling"
}

{
  "head_templates": [
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      "args": {
        "1": "-"
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      "expansion": "cold calling (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "cold emailing"
    }
  ],
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English uncountable nouns",
        "en:Marketing"
      ],
      "glosses": [
        "The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions"
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "unsolicited",
          "unsolicited"
        ],
        [
          "telephone call",
          "telephone call"
        ],
        [
          "house call",
          "house call"
        ],
        [
          "client",
          "client"
        ],
        [
          "voter",
          "voter"
        ]
      ],
      "raw_glosses": [
        "(marketing) The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions"
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "wikipedia": [
        "cold calling"
      ]
    }
  ],
  "translations": [
    {
      "code": "fr",
      "lang": "French",
      "sense": "unsolicited sales call",
      "tags": [
        "masculine"
      ],
      "word": "cold calling"
    },
    {
      "code": "es",
      "english": "house calls",
      "lang": "Spanish",
      "sense": "unsolicited sales call",
      "tags": [
        "feminine"
      ],
      "word": "puerta fría"
    },
    {
      "code": "es",
      "english": "telephone calls",
      "lang": "Spanish",
      "sense": "unsolicited sales call",
      "tags": [
        "feminine"
      ],
      "word": "llamada en frío"
    }
  ],
  "word": "cold calling"
}