"viral marketing" meaning in English

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          "kind": "topical",
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          "name": "Advertising",
          "orig": "en:Advertising",
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        {
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          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
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            "Economics",
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        {
          "ref": "2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:",
          "text": "A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.",
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        }
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      "glosses": [
        "A technique aiming at reproducing \"word of mouth\", usually on the Internet or by email, for humorous, political or marketing purposes."
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      "id": "en-viral_marketing-en-noun-oVeNbFzD",
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          "advertising",
          "advertising#Noun"
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          "marketing",
          "marketing#Noun"
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          "technique",
          "technique"
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          "aim",
          "aim"
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          "reproducing",
          "reproduce"
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          "word of mouth",
          "word of mouth"
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          "Internet",
          "Internet"
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          "email",
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          "humorous"
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          "political",
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        "(advertising and marketing) A technique aiming at reproducing \"word of mouth\", usually on the Internet or by email, for humorous, political or marketing purposes."
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      "topics": [
        "advertising",
        "business",
        "marketing"
      ],
      "translations": [
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "a marketing technique",
          "word": "viraalimarkkinointi"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "a marketing technique",
          "tags": [
            "masculine"
          ],
          "word": "Empfehlungsvertrieb"
        },
        {
          "code": "de",
          "lang": "German",
          "sense": "a marketing technique",
          "tags": [
            "feminine"
          ],
          "word": "Freundschaftswerbung"
        },
        {
          "code": "ru",
          "lang": "Russian",
          "roman": "vírusnyj márketing",
          "sense": "a marketing technique",
          "tags": [
            "masculine"
          ],
          "word": "ви́русный ма́ркетинг"
        },
        {
          "code": "tr",
          "lang": "Turkish",
          "sense": "a marketing technique",
          "word": "salgın pazarlama"
        },
        {
          "code": "uk",
          "lang": "Ukrainian",
          "roman": "vírusnyj márketynh",
          "sense": "a marketing technique",
          "tags": [
            "masculine"
          ],
          "word": "ві́русний ма́ркетинг"
        }
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  "word": "viral marketing"
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  "lang_code": "en",
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          "text": "A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.",
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        "A technique aiming at reproducing \"word of mouth\", usually on the Internet or by email, for humorous, political or marketing purposes."
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          "advertising",
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          "Internet",
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      "topics": [
        "advertising",
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  "translations": [
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "a marketing technique",
      "word": "viraalimarkkinointi"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "a marketing technique",
      "tags": [
        "masculine"
      ],
      "word": "Empfehlungsvertrieb"
    },
    {
      "code": "de",
      "lang": "German",
      "sense": "a marketing technique",
      "tags": [
        "feminine"
      ],
      "word": "Freundschaftswerbung"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "vírusnyj márketing",
      "sense": "a marketing technique",
      "tags": [
        "masculine"
      ],
      "word": "ви́русный ма́ркетинг"
    },
    {
      "code": "tr",
      "lang": "Turkish",
      "sense": "a marketing technique",
      "word": "salgın pazarlama"
    },
    {
      "code": "uk",
      "lang": "Ukrainian",
      "roman": "vírusnyj márketynh",
      "sense": "a marketing technique",
      "tags": [
        "masculine"
      ],
      "word": "ві́русний ма́ркетинг"
    }
  ],
  "word": "viral marketing"
}