"self-liquidator" meaning in English

{
  "forms": [
    {
      "form": "self-liquidators",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "self-liquidator (plural self-liquidators)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237",
          "text": "Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A special offer that covers the promoter's costs despite being presented as a discount."
      ],
      "id": "en-self-liquidator-en-noun-NO47cuSl",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "special",
          "special"
        ],
        [
          "offer",
          "offer"
        ],
        [
          "cover",
          "cover"
        ],
        [
          "promoter",
          "promoter"
        ],
        [
          "cost",
          "cost"
        ],
        [
          "discount",
          "discount"
        ]
      ],
      "raw_glosses": [
        "(marketing) A special offer that covers the promoter's costs despite being presented as a discount."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "self-liquidator"
}

{
  "forms": [
    {
      "form": "self-liquidators",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "self-liquidator (plural self-liquidators)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "Quotation templates to be cleaned",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237",
          "text": "Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A special offer that covers the promoter's costs despite being presented as a discount."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "special",
          "special"
        ],
        [
          "offer",
          "offer"
        ],
        [
          "cover",
          "cover"
        ],
        [
          "promoter",
          "promoter"
        ],
        [
          "cost",
          "cost"
        ],
        [
          "discount",
          "discount"
        ]
      ],
      "raw_glosses": [
        "(marketing) A special offer that covers the promoter's costs despite being presented as a discount."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "self-liquidator"
}