"premiumization" meaning in English

{
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        "2": "premium",
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      "expansion": "premium + -ization",
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  ],
  "etymology_text": "From premium + -ization.",
  "head_templates": [
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      "expansion": "premiumization (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
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          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
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          "name": "English terms suffixed with -ization",
          "parents": [],
          "source": "w"
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          "source": "w"
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        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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      ],
      "examples": [
        {
          "ref": "2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times:",
          "text": "“The pace of premiumization has slowed,” he said.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The move towards more expensive premium products."
      ],
      "id": "en-premiumization-en-noun-k7N1ZJ4d",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "premium",
          "premium"
        ]
      ],
      "raw_glosses": [
        "(marketing) The move towards more expensive premium products."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "premiumization"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "premium",
        "3": "ization"
      },
      "expansion": "premium + -ization",
      "name": "suffix"
    }
  ],
  "etymology_text": "From premium + -ization.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "premiumization (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        "en:Marketing"
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      "examples": [
        {
          "ref": "2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times:",
          "text": "“The pace of premiumization has slowed,” he said.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The move towards more expensive premium products."
      ],
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        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "premium",
          "premium"
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      "raw_glosses": [
        "(marketing) The move towards more expensive premium products."
      ],
      "tags": [
        "uncountable"
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      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "premiumization"
}