"membership marketing" meaning in English

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  "lang_code": "en",
  "pos": "noun",
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        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
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      "glosses": [
        "The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization."
      ],
      "id": "en-membership_marketing-en-noun-NVInF5Ps",
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        "(marketing) The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization."
      ],
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        "uncountable"
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      "topics": [
        "business",
        "marketing"
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  "word": "membership marketing"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        "en:Marketing"
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      "glosses": [
        "The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization."
      ],
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          "marketing#Noun"
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          "acquiring",
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        "(marketing) The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization."
      ],
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        "uncountable"
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      "topics": [
        "business",
        "marketing"
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  "word": "membership marketing"
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