"kidfluence" meaning in English

{
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        "1": "en",
        "2": "kid",
        "3": "influence"
      },
      "expansion": "Blend of kid + influence",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of kid + influence.",
  "head_templates": [
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      "args": {
        "1": "-"
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      "expansion": "kidfluence (uncountable)",
      "name": "en-noun"
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  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English blends",
          "parents": [],
          "source": "w"
        },
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          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
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          "kind": "other",
          "name": "English entries with topic categories using raw markup",
          "parents": [
            "Entries with topic categories using raw markup",
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          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Children",
          "orig": "en:Children",
          "parents": [
            "Youth",
            "Age",
            "People",
            "Human",
            "Time",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, page 266",
          "text": "Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of \"kidfluence.\"",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents."
      ],
      "id": "en-kidfluence-en-noun-rSYj7zK2",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "influence",
          "influence"
        ],
        [
          "children",
          "children"
        ],
        [
          "exert",
          "exert"
        ],
        [
          "directly",
          "directly"
        ],
        [
          "indirectly",
          "indirectly"
        ],
        [
          "consumer",
          "consumer"
        ],
        [
          "parents",
          "parents"
        ]
      ],
      "raw_glosses": [
        "(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents."
      ],
      "related": [
        {
          "word": "pester power"
        }
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "kidfluence"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "kid",
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      },
      "expansion": "Blend of kid + influence",
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    }
  ],
  "etymology_text": "Blend of kid + influence.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "kidfluence (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "pester power"
    }
  ],
  "senses": [
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        "en:Children",
        "en:Marketing"
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      "examples": [
        {
          "ref": "2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, page 266",
          "text": "Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of \"kidfluence.\"",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "influence",
          "influence"
        ],
        [
          "children",
          "children"
        ],
        [
          "exert",
          "exert"
        ],
        [
          "directly",
          "directly"
        ],
        [
          "indirectly",
          "indirectly"
        ],
        [
          "consumer",
          "consumer"
        ],
        [
          "parents",
          "parents"
        ]
      ],
      "raw_glosses": [
        "(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "kidfluence"
}