"institutional advertising" meaning in English

{
  "head_templates": [
    {
      "args": {
        "1": "-"
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      "expansion": "institutional advertising (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
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          "kind": "other",
          "name": "English entries with incorrect language header",
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          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1922, Associated Advertising",
          "text": "One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Advertising that promotes a company rather than the specific products or services it offers."
      ],
      "id": "en-institutional_advertising-en-noun-NXM8iN62",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "promote",
          "promote"
        ],
        [
          "company",
          "company"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service"
        ]
      ],
      "raw_glosses": [
        "(marketing) Advertising that promotes a company rather than the specific products or services it offers."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "institutional advertising"
}

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "institutional advertising (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
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        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "English uncountable nouns",
        "Quotation templates to be cleaned",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "1922, Associated Advertising",
          "text": "One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Advertising that promotes a company rather than the specific products or services it offers."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "promote",
          "promote"
        ],
        [
          "company",
          "company"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service"
        ]
      ],
      "raw_glosses": [
        "(marketing) Advertising that promotes a company rather than the specific products or services it offers."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "institutional advertising"
}