"house brand" meaning in English

{
  "forms": [
    {
      "form": "house brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "house brand (plural house brands)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
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          "source": "w"
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      "examples": [
        {
          "text": "Supermarkets are fighting national brands with house brand products.",
          "type": "example"
        },
        {
          "ref": "1998, Torsten H. Nilson, Competitive Branding, page 89:",
          "text": "The house brand is one of the most traditional ways of branding.",
          "type": "quote"
        },
        {
          "ref": "2008, John Winthrop Haeger, Pacific Pinot Noir:",
          "text": "Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the \"house brand\" story — he would make himself.",
          "type": "quote"
        },
        {
          "ref": "2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:",
          "text": "It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.",
          "type": "quote"
        }
      ],
      "glosses": [
        "A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands."
      ],
      "id": "en-house_brand-en-noun-5WmKA16s",
      "links": [
        [
          "brand name",
          "brand name"
        ],
        [
          "business",
          "business"
        ],
        [
          "supermarket",
          "supermarket"
        ],
        [
          "chain",
          "chain"
        ],
        [
          "sell",
          "sell"
        ],
        [
          "product",
          "product"
        ]
      ],
      "translations": [
        {
          "code": "nl",
          "lang": "Dutch",
          "sense": "Translations",
          "word": "huismerk"
        }
      ]
    }
  ],
  "word": "house brand"
}

{
  "forms": [
    {
      "form": "house brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "house brand (plural house brands)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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      "examples": [
        {
          "text": "Supermarkets are fighting national brands with house brand products.",
          "type": "example"
        },
        {
          "ref": "1998, Torsten H. Nilson, Competitive Branding, page 89:",
          "text": "The house brand is one of the most traditional ways of branding.",
          "type": "quote"
        },
        {
          "ref": "2008, John Winthrop Haeger, Pacific Pinot Noir:",
          "text": "Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the \"house brand\" story — he would make himself.",
          "type": "quote"
        },
        {
          "ref": "2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:",
          "text": "It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.",
          "type": "quote"
        }
      ],
      "glosses": [
        "A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands."
      ],
      "links": [
        [
          "brand name",
          "brand name"
        ],
        [
          "business",
          "business"
        ],
        [
          "supermarket",
          "supermarket"
        ],
        [
          "chain",
          "chain"
        ],
        [
          "sell",
          "sell"
        ],
        [
          "product",
          "product"
        ]
      ]
    }
  ],
  "translations": [
    {
      "code": "nl",
      "lang": "Dutch",
      "sense": "Translations",
      "word": "huismerk"
    }
  ],
  "word": "house brand"
}