"ghost brand" meaning in English

{
  "forms": [
    {
      "form": "ghost brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "ghost brand (plural ghost brands)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2008, Peter Hitchens, The Abolition of Britain, page 250",
          "text": "It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.",
          "type": "quotation"
        },
        {
          "ref": "2015, Savoring Gotham: A Food Lover's Companion to New York City",
          "text": "By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers."
      ],
      "id": "en-ghost_brand-en-noun-G1iQjtwk",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "successful",
          "successful"
        ],
        [
          "mainstream",
          "mainstream"
        ],
        [
          "popularity",
          "popularity"
        ],
        [
          "consumer",
          "consumer"
        ]
      ],
      "raw_glosses": [
        "(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "ghost brand"
}

{
  "forms": [
    {
      "form": "ghost brands",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "ghost brand (plural ghost brands)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "Quotation templates to be cleaned",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2008, Peter Hitchens, The Abolition of Britain, page 250",
          "text": "It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.",
          "type": "quotation"
        },
        {
          "ref": "2015, Savoring Gotham: A Food Lover's Companion to New York City",
          "text": "By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "successful",
          "successful"
        ],
        [
          "mainstream",
          "mainstream"
        ],
        [
          "popularity",
          "popularity"
        ],
        [
          "consumer",
          "consumer"
        ]
      ],
      "raw_glosses": [
        "(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "ghost brand"
}