"brand stretch" meaning in English

{
  "forms": [
    {
      "form": "brand stretches",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "~"
      },
      "expansion": "brand stretch (countable and uncountable, plural brand stretches)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "glosses": [
        "the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image."
      ],
      "id": "en-brand_stretch-en-noun-VOmuVoKg",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "brand",
          "brand"
        ],
        [
          "brand's image",
          "brand image"
        ]
      ],
      "raw_glosses": [
        "(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image."
      ],
      "related": [
        {
          "word": "brand linkage"
        }
      ],
      "tags": [
        "countable",
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brand stretch"
}

{
  "forms": [
    {
      "form": "brand stretches",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "~"
      },
      "expansion": "brand stretch (countable and uncountable, plural brand stretches)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "brand linkage"
    }
  ],
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English uncountable nouns",
        "en:Advertising"
      ],
      "glosses": [
        "the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "brand",
          "brand"
        ],
        [
          "brand's image",
          "brand image"
        ]
      ],
      "raw_glosses": [
        "(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image."
      ],
      "tags": [
        "countable",
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brand stretch"
}