"banner blindness" meaning in English

{
  "etymology_text": "Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "banner blindness (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
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          "source": "w"
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          "kind": "other",
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          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Terms with Spanish translations",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Terms with Swedish translations",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Internet",
          "orig": "en:Internet",
          "parents": [
            "Computing",
            "Networking",
            "Technology",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:",
          "text": "While consumers learned to develop \"banner blindness\" when performing keyword queries on search engines,[…]",
          "type": "quote"
        }
      ],
      "glosses": [
        "A tendency to ignore banner ads and similar-looking banners on websites."
      ],
      "id": "en-banner_blindness-en-noun-855zHQSO",
      "links": [
        [
          "tendency",
          "tendency"
        ],
        [
          "ignore",
          "ignore"
        ],
        [
          "banner ad",
          "banner ad"
        ],
        [
          "website",
          "website"
        ]
      ],
      "tags": [
        "uncountable"
      ],
      "translations": [
        {
          "code": "fi",
          "lang": "Finnish",
          "sense": "desensitization to attention-attracting means",
          "word": "bannerisokeus"
        },
        {
          "code": "ru",
          "lang": "Russian",
          "roman": "nevospriimčivostʹ k reklamnym obʺjavlenijam",
          "sense": "desensitization to attention-attracting means",
          "word": "невосприимчивость к рекламным объявлениям"
        },
        {
          "code": "ru",
          "lang": "Russian",
          "roman": "bannernaja slepotá",
          "sense": "desensitization to attention-attracting means",
          "tags": [
            "special"
          ],
          "word": "баннерная слепота́"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "desensitization to attention-attracting means",
          "word": "banner blindness"
        },
        {
          "code": "es",
          "lang": "Spanish",
          "sense": "desensitization to attention-attracting means",
          "word": "ceguera a banner"
        },
        {
          "code": "sv",
          "lang": "Swedish",
          "sense": "desensitization to attention-attracting means",
          "tags": [
            "common-gender"
          ],
          "word": "bannerblindhet"
        }
      ],
      "wikipedia": [
        "banner blindness"
      ]
    }
  ],
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    {
      "audio": "en-au-banner blindness.ogg",
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      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/7/72/En-au-banner_blindness.ogg"
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  ],
  "word": "banner blindness"
}

{
  "etymology_text": "Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "banner blindness (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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    {
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        "Terms with Finnish translations",
        "Terms with Russian translations",
        "Terms with Spanish translations",
        "Terms with Swedish translations",
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      "examples": [
        {
          "ref": "2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:",
          "text": "While consumers learned to develop \"banner blindness\" when performing keyword queries on search engines,[…]",
          "type": "quote"
        }
      ],
      "glosses": [
        "A tendency to ignore banner ads and similar-looking banners on websites."
      ],
      "links": [
        [
          "tendency",
          "tendency"
        ],
        [
          "ignore",
          "ignore"
        ],
        [
          "banner ad",
          "banner ad"
        ],
        [
          "website",
          "website"
        ]
      ],
      "tags": [
        "uncountable"
      ],
      "wikipedia": [
        "banner blindness"
      ]
    }
  ],
  "sounds": [
    {
      "audio": "en-au-banner blindness.ogg",
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  ],
  "translations": [
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "desensitization to attention-attracting means",
      "word": "bannerisokeus"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "nevospriimčivostʹ k reklamnym obʺjavlenijam",
      "sense": "desensitization to attention-attracting means",
      "word": "невосприимчивость к рекламным объявлениям"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "bannernaja slepotá",
      "sense": "desensitization to attention-attracting means",
      "tags": [
        "special"
      ],
      "word": "баннерная слепота́"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "desensitization to attention-attracting means",
      "word": "banner blindness"
    },
    {
      "code": "es",
      "lang": "Spanish",
      "sense": "desensitization to attention-attracting means",
      "word": "ceguera a banner"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "desensitization to attention-attracting means",
      "tags": [
        "common-gender"
      ],
      "word": "bannerblindhet"
    }
  ],
  "word": "banner blindness"
}