"Oprah effect" meaning in English

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      "expansion": "the Oprah effect",
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  "lang": "English",
  "lang_code": "en",
  "pos": "name",
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      "examples": [
        {
          "ref": "2016 [2008], Janice Peck, Age of Oprah: Cultural Icon for the Neoliberal Era, Routledge, page 224",
          "text": "Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.",
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        }
      ],
      "glosses": [
        "The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show."
      ],
      "id": "en-Oprah_effect-en-name-VSGsaIfY",
      "links": [
        [
          "boost",
          "boost"
        ],
        [
          "sales",
          "sales"
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          "popularity",
          "popularity"
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      ],
      "raw_glosses": [
        "(informal) The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show."
      ],
      "related": [
        {
          "word": "Delia effect"
        }
      ],
      "tags": [
        "informal"
      ]
    }
  ],
  "word": "Oprah effect"
}

{
  "forms": [
    {
      "form": "the Oprah effect",
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  ],
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      "expansion": "the Oprah effect",
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  "lang_code": "en",
  "pos": "name",
  "related": [
    {
      "word": "Delia effect"
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      "examples": [
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          "ref": "2016 [2008], Janice Peck, Age of Oprah: Cultural Icon for the Neoliberal Era, Routledge, page 224",
          "text": "Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show."
      ],
      "links": [
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          "boost",
          "boost"
        ],
        [
          "sales",
          "sales"
        ],
        [
          "popularity",
          "popularity"
        ]
      ],
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        "(informal) The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show."
      ],
      "tags": [
        "informal"
      ]
    }
  ],
  "word": "Oprah effect"
}