"DAGMAR" meaning in English

{
  "head_templates": [
    {
      "args": {},
      "expansion": "DAGMAR",
      "name": "en-proper noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "name",
  "senses": [
    {
      "alt_of": [
        {
          "word": "Defining Advertising Goals for Measured Advertising Results"
        }
      ],
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "glosses": [
        "Acronym of Defining Advertising Goals for Measured Advertising Results."
      ],
      "id": "en-DAGMAR-en-name-dHhVTrYp",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "Defining",
          "define#English"
        ],
        [
          "Advertising",
          "advertising#English"
        ],
        [
          "Goals",
          "goal#English"
        ],
        [
          "Measured",
          "measure#English"
        ],
        [
          "Results",
          "result#English"
        ]
      ],
      "raw_glosses": [
        "(marketing) Acronym of Defining Advertising Goals for Measured Advertising Results."
      ],
      "tags": [
        "abbreviation",
        "acronym",
        "alt-of"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "DAGMAR"
}

{
  "head_templates": [
    {
      "args": {},
      "expansion": "DAGMAR",
      "name": "en-proper noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "name",
  "senses": [
    {
      "alt_of": [
        {
          "word": "Defining Advertising Goals for Measured Advertising Results"
        }
      ],
      "categories": [
        "English acronyms",
        "English entries with incorrect language header",
        "English lemmas",
        "English proper nouns",
        "English uncountable nouns",
        "en:Marketing"
      ],
      "glosses": [
        "Acronym of Defining Advertising Goals for Measured Advertising Results."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "Defining",
          "define#English"
        ],
        [
          "Advertising",
          "advertising#English"
        ],
        [
          "Goals",
          "goal#English"
        ],
        [
          "Measured",
          "measure#English"
        ],
        [
          "Results",
          "result#English"
        ]
      ],
      "raw_glosses": [
        "(marketing) Acronym of Defining Advertising Goals for Measured Advertising Results."
      ],
      "tags": [
        "abbreviation",
        "acronym",
        "alt-of"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "DAGMAR"
}