"decoy effect" meaning in All languages combined

See decoy effect on Wiktionary

Noun [English]

Forms: decoy effects [plural]
Head templates: {{en-noun}} decoy effect (plural decoy effects)
  1. (marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others. Wikipedia link: decoy effect Categories (topical): Marketing Related terms: decoy pricing
    Sense id: en-decoy_effect-en-noun-mTdrIhaT Categories (other): English entries with incorrect language header, Pages with 1 entry, Pages with entries Topics: business, marketing

Inflected forms

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      "tags": [
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        }
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      "glosses": [
        "The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others."
      ],
      "id": "en-decoy_effect-en-noun-mTdrIhaT",
      "links": [
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        ],
        [
          "preference",
          "preference"
        ]
      ],
      "raw_glosses": [
        "(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others."
      ],
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          "word": "decoy pricing"
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      ],
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        "marketing"
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      "wikipedia": [
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        "The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others."
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      "raw_glosses": [
        "(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others."
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Download raw JSONL data for decoy effect meaning in All languages combined (1.4kB)


This page is a part of the kaikki.org machine-readable All languages combined dictionary. This dictionary is based on structured data extracted on 2024-11-06 from the enwiktionary dump dated 2024-10-02 using wiktextract (fbeafe8 and 7f03c9b). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.