"mesure de couverture brute" meaning in Français

See mesure de couverture brute in All languages combined, or Wiktionary

Noun

IPA: \mə.zyʁ də ku.vɛʁ.tyʁ bʁyt\ Forms: mesures de couverture brute [plural]
  1. Évaluation de l'efficacité de campagnes de publicité, se fondant sur le produit du nombre moyen d'occasions de recevoir un message publicitaire par le pourcentage de personnes susceptibles de le recevoir.
    Sense id: fr-mesure_de_couverture_brute-fr-noun-sQVV-W-e Categories (other): Lexique en français de la publicité
The following are not (yet) sense-disambiguated
Translations: gross-rating point (Anglais), GRP (Anglais)

Inflected forms

{
  "abbreviation": [
    {
      "word": "MCB"
    }
  ],
  "categories": [
    {
      "kind": "other",
      "name": "Compositions en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Locutions nominales en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Néologismes recommandés en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Traductions en anglais",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Français",
      "orig": "français",
      "parents": [],
      "source": "w"
    }
  ],
  "etymology_texts": [
    "Composé de mesure, couverture et brut."
  ],
  "forms": [
    {
      "form": "mesures de couverture brute",
      "tags": [
        "plural"
      ]
    }
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Lexique en français de la publicité",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "Évaluation de l'efficacité de campagnes de publicité, se fondant sur le produit du nombre moyen d'occasions de recevoir un message publicitaire par le pourcentage de personnes susceptibles de le recevoir."
      ],
      "id": "fr-mesure_de_couverture_brute-fr-noun-sQVV-W-e",
      "raw_tags": [
        "Publicité"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "\\mə.zyʁ də ku.vɛʁ.tyʁ bʁyt\\"
    }
  ],
  "tags": [
    "feminine"
  ],
  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "gross-rating point"
    },
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "GRP"
    }
  ],
  "word": "mesure de couverture brute"
}
{
  "abbreviation": [
    {
      "word": "MCB"
    }
  ],
  "categories": [
    "Compositions en français",
    "Locutions nominales en français",
    "Néologismes recommandés en français",
    "Traductions en anglais",
    "français"
  ],
  "etymology_texts": [
    "Composé de mesure, couverture et brut."
  ],
  "forms": [
    {
      "form": "mesures de couverture brute",
      "tags": [
        "plural"
      ]
    }
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        "Lexique en français de la publicité"
      ],
      "glosses": [
        "Évaluation de l'efficacité de campagnes de publicité, se fondant sur le produit du nombre moyen d'occasions de recevoir un message publicitaire par le pourcentage de personnes susceptibles de le recevoir."
      ],
      "raw_tags": [
        "Publicité"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "\\mə.zyʁ də ku.vɛʁ.tyʁ bʁyt\\"
    }
  ],
  "tags": [
    "feminine"
  ],
  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "gross-rating point"
    },
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "GRP"
    }
  ],
  "word": "mesure de couverture brute"
}

Download raw JSONL data for mesure de couverture brute meaning in Français (1.0kB)


This page is a part of the kaikki.org machine-readable Français dictionary. This dictionary is based on structured data extracted on 2025-01-07 from the frwiktionary dump dated 2025-01-01 using wiktextract (9a96ef4 and 4ed51a5). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.