"mercatique interactive" meaning in Français

See mercatique interactive in All languages combined, or Wiktionary

Noun

IPA: \mɛʁ.ka.ti.k‿ɛ̃.tɛ.ʁak.tiv\
  1. Stratégie reposant sur l’ajustement permanent de l’offre aux besoins des consommateurs grâce à un échange régulier d’informations entre l’acheteur, le distributeur et le vendeur.
    Sense id: fr-mercatique_interactive-fr-noun-rGeFO-o4 Categories (other): Lexique en français du marketing Topics: marketing
The following are not (yet) sense-disambiguated
Translations: interactive marketing (Anglais)
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  "etymology_texts": [
    "Locutioncomposée de mercatique et de interactif."
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Lexique en français du marketing",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "Stratégie reposant sur l’ajustement permanent de l’offre aux besoins des consommateurs grâce à un échange régulier d’informations entre l’acheteur, le distributeur et le vendeur."
      ],
      "id": "fr-mercatique_interactive-fr-noun-rGeFO-o4",
      "topics": [
        "marketing"
      ]
    }
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      "ipa": "\\mɛʁ.ka.ti.k‿ɛ̃.tɛ.ʁak.tiv\\"
    }
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  "tags": [
    "feminine",
    "singular-only"
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  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "interactive marketing"
    }
  ],
  "word": "mercatique interactive"
}
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    "français"
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    "Locutioncomposée de mercatique et de interactif."
  ],
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        "Stratégie reposant sur l’ajustement permanent de l’offre aux besoins des consommateurs grâce à un échange régulier d’informations entre l’acheteur, le distributeur et le vendeur."
      ],
      "topics": [
        "marketing"
      ]
    }
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    {
      "ipa": "\\mɛʁ.ka.ti.k‿ɛ̃.tɛ.ʁak.tiv\\"
    }
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  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "interactive marketing"
    }
  ],
  "word": "mercatique interactive"
}

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This page is a part of the kaikki.org machine-readable Français dictionary. This dictionary is based on structured data extracted on 2024-11-05 from the frwiktionary dump dated 2024-10-20 using wiktextract (fbeafe8 and 7f03c9b). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.