"mercatique informatisée" meaning in Français

See mercatique informatisée in All languages combined, or Wiktionary

Noun

IPA: \mɛʁ.ka.ti.k‿ɛ̃.fɔʁ.ma.ti.se\
  1. Technique mercatique s'appuyant sur l'exploitation systématique de bases de données.
    Sense id: fr-mercatique_informatisée-fr-noun-qyBC09gJ Categories (other): Lexique en français du marketing Topics: marketing
The following are not (yet) sense-disambiguated
Translations: database marketing (Anglais)
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  "etymology_texts": [
    "Locutioncomposée de mercatique et de informatisée."
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Lexique en français du marketing",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "Technique mercatique s'appuyant sur l'exploitation systématique de bases de données."
      ],
      "id": "fr-mercatique_informatisée-fr-noun-qyBC09gJ",
      "topics": [
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      "ipa": "\\mɛʁ.ka.ti.k‿ɛ̃.fɔʁ.ma.ti.se\\"
    }
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  "tags": [
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  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "database marketing"
    }
  ],
  "word": "mercatique informatisée"
}
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    "français"
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    "Locutioncomposée de mercatique et de informatisée."
  ],
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        "Technique mercatique s'appuyant sur l'exploitation systématique de bases de données."
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        "marketing"
      ]
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    {
      "ipa": "\\mɛʁ.ka.ti.k‿ɛ̃.fɔʁ.ma.ti.se\\"
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    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "database marketing"
    }
  ],
  "word": "mercatique informatisée"
}

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This page is a part of the kaikki.org machine-readable Français dictionary. This dictionary is based on structured data extracted on 2025-01-22 from the frwiktionary dump dated 2025-01-20 using wiktextract (0c0c1f1 and 4230888). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.