"cœur de marque" meaning in Français

{
  "categories": [
    {
      "kind": "other",
      "name": "Compositions en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Locutions nominales en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Néologismes recommandés en français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Traductions en anglais",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Français",
      "orig": "français",
      "parents": [],
      "source": "w"
    },
    {
      "kind": "other",
      "name": "Œ en français",
      "orig": "œ en français",
      "parents": [],
      "source": "w"
    }
  ],
  "etymology_texts": [
    "Locutioncomposée de cœur et de marque"
  ],
  "forms": [
    {
      "form": "cœurs de marque",
      "tags": [
        "plural"
      ]
    }
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Lexique en français de l’économie",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "Marque commerciale essentielle pour l’activité et l’image d’une entreprise."
      ],
      "id": "fr-cœur_de_marque-fr-noun-DUhPWx~o",
      "raw_tags": [
        "Économie",
        "Économie et gestion d’entreprise"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "\\kœʁ də maʁk\\"
    }
  ],
  "tags": [
    "masculine"
  ],
  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "core brand"
    }
  ],
  "word": "cœur de marque"
}

{
  "categories": [
    "Compositions en français",
    "Locutions nominales en français",
    "Néologismes recommandés en français",
    "Traductions en anglais",
    "français",
    "œ en français"
  ],
  "etymology_texts": [
    "Locutioncomposée de cœur et de marque"
  ],
  "forms": [
    {
      "form": "cœurs de marque",
      "tags": [
        "plural"
      ]
    }
  ],
  "lang": "Français",
  "lang_code": "fr",
  "pos": "noun",
  "pos_title": "Locution nominale",
  "senses": [
    {
      "categories": [
        "Lexique en français de l’économie"
      ],
      "glosses": [
        "Marque commerciale essentielle pour l’activité et l’image d’une entreprise."
      ],
      "raw_tags": [
        "Économie",
        "Économie et gestion d’entreprise"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "\\kœʁ də maʁk\\"
    }
  ],
  "tags": [
    "masculine"
  ],
  "translations": [
    {
      "lang": "Anglais",
      "lang_code": "en",
      "word": "core brand"
    }
  ],
  "word": "cœur de marque"
}