"i sig" meaning in Swedish

{
  "etymology_text": "Literally \"in itself.\"",
  "head_templates": [
    {
      "args": {
        "1": "sv",
        "2": "prepositional phrase"
      },
      "expansion": "i sig",
      "name": "head"
    }
  ],
  "lang": "Swedish",
  "lang_code": "sv",
  "pos": "prep_phrase",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Swedish entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "english": "The marketing is bad, but the product itself is good",
          "text": "Marknadsföringen är dålig, men produkten i sig är bra",
          "type": "example"
        },
        {
          "english": "The new law is not the problem per se",
          "text": "Den nya lagen i sig är inte problemet",
          "type": "example"
        }
      ],
      "glosses": [
        "in itself, itself, per se"
      ],
      "id": "en-i_sig-sv-prep_phrase-ahMT9LVh",
      "links": [
        [
          "in itself",
          "in itself"
        ],
        [
          "itself",
          "itself"
        ],
        [
          "per se",
          "per se"
        ]
      ],
      "synonyms": [
        {
          "word": "själv"
        },
        {
          "word": "själva"
        },
        {
          "word": "själve"
        }
      ]
    }
  ],
  "word": "i sig"
}

{
  "etymology_text": "Literally \"in itself.\"",
  "head_templates": [
    {
      "args": {
        "1": "sv",
        "2": "prepositional phrase"
      },
      "expansion": "i sig",
      "name": "head"
    }
  ],
  "lang": "Swedish",
  "lang_code": "sv",
  "pos": "prep_phrase",
  "senses": [
    {
      "categories": [
        "Swedish entries with incorrect language header",
        "Swedish lemmas",
        "Swedish multiword terms",
        "Swedish prepositional phrases",
        "Swedish terms with usage examples"
      ],
      "examples": [
        {
          "english": "The marketing is bad, but the product itself is good",
          "text": "Marknadsföringen är dålig, men produkten i sig är bra",
          "type": "example"
        },
        {
          "english": "The new law is not the problem per se",
          "text": "Den nya lagen i sig är inte problemet",
          "type": "example"
        }
      ],
      "glosses": [
        "in itself, itself, per se"
      ],
      "links": [
        [
          "in itself",
          "in itself"
        ],
        [
          "itself",
          "itself"
        ],
        [
          "per se",
          "per se"
        ]
      ],
      "synonyms": [
        {
          "word": "själv"
        },
        {
          "word": "själva"
        },
        {
          "word": "själve"
        }
      ]
    }
  ],
  "word": "i sig"
}