"esercente" meaning in Italian

{
  "forms": [
    {
      "form": "esercenti",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "mfbysense"
      },
      "expansion": "esercente m or f by sense (plural esercenti)",
      "name": "it-noun"
    }
  ],
  "hyphenation": [
    "e‧ser‧cèn‧te"
  ],
  "lang": "Italian",
  "lang_code": "it",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "Italian entries with incorrect language header",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Italian masculine and feminine nouns by sense",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "retailer"
      ],
      "id": "en-esercente-it-noun-NrKhAET~",
      "links": [
        [
          "retailer",
          "retailer"
        ]
      ],
      "tags": [
        "by-personal-gender",
        "feminine",
        "masculine"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/e.zerˈt͡ʃɛn.te/"
    },
    {
      "rhymes": "-ɛnte"
    }
  ],
  "word": "esercente"
}

{
  "forms": [
    {
      "form": "esercenti",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "mfbysense"
      },
      "expansion": "esercente m or f by sense (plural esercenti)",
      "name": "it-noun"
    }
  ],
  "hyphenation": [
    "e‧ser‧cèn‧te"
  ],
  "lang": "Italian",
  "lang_code": "it",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "Italian 4-syllable words",
        "Italian countable nouns",
        "Italian entries with incorrect language header",
        "Italian feminine nouns",
        "Italian lemmas",
        "Italian masculine and feminine nouns by sense",
        "Italian masculine nouns",
        "Italian nouns",
        "Italian nouns with multiple genders",
        "Italian terms with IPA pronunciation",
        "Pages with 1 entry",
        "Pages with entries",
        "Rhymes:Italian/ɛnte",
        "Rhymes:Italian/ɛnte/4 syllables"
      ],
      "glosses": [
        "retailer"
      ],
      "links": [
        [
          "retailer",
          "retailer"
        ]
      ],
      "tags": [
        "by-personal-gender",
        "feminine",
        "masculine"
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/e.zerˈt͡ʃɛn.te/"
    },
    {
      "rhymes": "-ɛnte"
    }
  ],
  "word": "esercente"
}