stickiness

en-noun

stickiness (usually uncountable, plural stickinesses)

The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

(marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner.

The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

(advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.


SIM

social influence marketing
social influence marketing#English

(marketing) acronym of social influence marketing.


book

Sranan Tongo: buku

Tok Pisin: buk
→ Rotokas: vuku

→ Chichewa: buku

→ Hawaiian: puke

→ Malagasy: boky

→ Maori: pukapuka (with reduplication)

→ Marshallese: bok

→ Motu: buka

→ Malagasy: boky

→ Shona: bhuku

→ Somali: buugga

i

possibly also from Afrikaans <i class="Latn mention" lang="af">boek</i>

→ Sotho: buka (possibly also from Afrikaans boek)

→ Zulu: ibhuku (possibly also from Afrikaans boek)

From Middle English bok, book, from Old English bōc, from Proto-West Germanic *bōk, from Proto-Germanic *bōks. Eclipsed non-native Middle English livret, lyveret (“book, booklet”) from Old French livret (“book, booklet”). Bookmaker sense by clipping.

buck (without the foot-strut split, most accents)

have more chins than a Chinese phone book

why buy a book when you can join a library

why buy a book when you can join the library

Getting your book (portfolio) organised is the first step, and knowing both what to include, and what to leave out, is an essential step towards achieving that important agency placement.

2017, Nik Mahon, Basics Advertising 02: Art Direction, page 8:

Your portfolio — your book — has to be killer.

(advertising, informal) A portfolio of one's previous work in the industry.


advertisement

en-noun

advertisement (countable and uncountable, plural advertisements)

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise + -ment.

uder

Companies try to sell their products using advertisements in form of placards, television spots and print publications.

(marketing) A commercial solicitation designed to sell some commodity, service or similar.


close

en-verb

close (third-person singular simple present closes, present participle closing, simple past and past participle closed)

closes (present singular third-person)
closing (participle present)
closed (participle past)
closed (past)
close (infinitive)

From Middle English closen (“to close, enclose”), partly continuing (in altered form) earlier Middle English clusen (“to close”) (from Old English clȳsan (“to close, shut”); compare beclose, foreclose, etc.), and partly derived from Middle English clos (“close, shut up, confined, secret”, adjective), from Old French clos (“close, confined”, adjective), from Latin clausus (“shut up”, past participle), from claudere (“to bar, block, close, enclose, bring an end to, confine”), from Proto-Indo-European *klāw- (“key, hook, nail”), related to Latin clāvis (“key, deadbolt, bar”), clāvus (“nail, peg”), claustrum (“bar, bolt, barrier”), claustra (“dam, wall, barricade, stronghold”). Cognate with Ancient Greek κλείς (kleís, “bar, bolt, key”), German schließen (“to close, conclude, lock”), Dutch sluiten (“to close, conclude, lock”). Partially replaced Old English lūcan (“to close, lock, enclose”), (whence English lock). Doublet of clause.

cog

close the stable door after the horse has bolted

(ergative, marketing) To conclude (a sale).

To finish, to terminate.
To conclude (a sale).


collateral

en-noun

collateral (countable and uncountable, plural collaterals)

/kəˈlætəɹəl/

Recorded since c.1378, from Old French, from Medieval Latin collaterālis, from Latin col- (“together with”) (a form of con-) + the stem of latus (“side”). By surface analysis, col- + lateral.

(marketing) Printed materials or content of electronic media used to enhance sales of products (short form of collateral material).


stand

→ Catalan: estand

→ Danish: stand (semantic loan)

→ Dutch: stand

desctree

→ French: stand
→ Khmer: ស្តង់ (stɑng)
→ Romanian: stand

→ Italian: stand

→ Japanese: スタンド (sutando)

→ Norwegian Bokmål: stand

→ Norwegian Nynorsk: stand

→ Portuguese: estande

→ Russian: стенд (stend)
→ Armenian: ստենդ (stend), սթենդ (stʻend)

→ Southern Ndebele: isitandi

→ Spanish: estand, stand

→ Swahili: stendi

From Middle English standen, stonden (verb) and stand, stond (noun, from the verb), from Old English standan (“to stand, occupy a place”), from Proto-West Germanic *standan, from Proto-Germanic *standaną (“to stand”), from Pre-Germanic *sth₂-n-t-´, an innovative extended n-infixed form of Proto-Indo-European *steh₂-.
cognates
Cognate with Scots stand (“to stand”), Saterland Frisian stounde (“to stand”), West Frisian stean (“to stand”), dialectal German standen (“to stand”), Danish stande (“to stand”), Swedish stånda (“to stand”), Norwegian standa (“to stand”), Faroese standa (“to stand”), Icelandic standa (“to stand”), Gothic 𐍃𐍄𐌰𐌽𐌳𐌰𐌽 (standan), Russian стоя́ть (stojátʹ, “to stand”). Also from *steh₂-: Irish seas, Latin stare, Lithuanian stóti, Old Church Slavonic стояти (stojati), Albanian shtoj (“to increase”), Ancient Greek ἵστημι (hístēmi, “to put”), Avestan 𐬵𐬌𐬱𐬙𐬀𐬌𐬙𐬌 (hištaⁱti), Sanskrit तिष्ठति (tiṣṭhati). From the related Proto-Germanic *stāną (“to stand”): West Frisian stean, Dutch staan, German stehen, Danish stå.

cog

The cost of the printing alone will average $2 a 'stand.' The sheets are about 28x42 inches and are in four colors, which means they must go through the process four times.

1900, Marketing Communications, volume 30, page 12:

Crew of 14 billers and a four-man brigade will be 10 days ahead and will use all special paper including new jungle and animal designs being prepared by Enquirer Printing Company.
New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) An advertisement filling an entire billboard, comprising many sheets of paper.


QR

en-noun

QR (countable and uncountable, plural QRs)

A QR code is a kind of two-dimensional barcode.

QR manufacturing fits with ECR logistics.

(marketing, retail, logistics, manufacturing) Initialism of quick response.

Initialism of quick response.
Ellipsis of QR code.


GR

(automotive, marketing, motor racing) Initialism of Gazoo Racing.: A performance brand, automotive label, and, racing division, of Toyota.


re

(marketing, branding) Clipping of reinsurance. (used in the branding of reinsurance company names)


traffic

traffic (usually uncountable, plural traffics)

From Middle French trafique, traffique (“traffic”), from Italian traffico (“traffic”) from trafficare (“to carry on trade”). Potentially from Vulgar Latin *trānsfrīcāre (“to rub across”); Klein instead suggests the Italian has ultimate origin in Arabic تَفْرِيق (tafrīq, “distribution, dispersion”), reshaped to match the native prefix tra- (“trans-”).
The adjective sense is possibly influenced by Tagalog trapik and follows a general trend in Philippine English to make nouns adjectives.

trafik

pedestrians or vehicles on roads or on the air

Vakea

exchange or flux of information, messages or data

Those fixed locations which are sold to advertisers become preferred according to the expected page traffic.

1950, Advertising & Selling (volume 43, part 2, page 53)

Exchange or flux of information, messages or data, as in a computer or telephone network.

(advertising) The amount of attention paid to a particular printed page etc. in a publication.


bleed

en-verb

bleed (third-person singular simple present bleeds, present participle bleeding, simple past and past participle bled)

bleeds (present singular third-person)
bleeding (participle present)
bled (participle past)
bled (past)

From Middle English bleden, from Old English blēdan (“to bleed”), from Proto-West Germanic *blōdijan, from Proto-Germanic *blōþijaną (“to bleed”), from *blōþą (“blood”).
Cognates
Cognate with Scots blede, bleid (“to bleed”), Saterland Frisian bläide (“to bleed”), West Frisian bliede (“to bleed”), Dutch bloeden (“to bleed”), Low German blöden (“to bleed”), German bluten (“to bleed”), Danish bløde (“to bleed”), Swedish blöda (“to bleed”).

кровоточи́ть

seldom used, име́ть кровотече́ние (imétʹ krovotečénije), идёт кровь (idjót krovʹ)

Full-page and double-page colour advertisements in the Sunday colour magazines usually bleed off the page' (or are 'bled to the margin'), […]

1998, Macmillan Dictionary of Marketing and Advertising, page 35:

Too, bleeding beyond margins provides editors with several picas of space for more layout.

2004, Dorothy A. Bowles, Diane L. Borden, Creative Editing, page 361:

(publishing, advertising, transitive, intransitive) To (cause to) extend to the edge of the page, without leaving any margin.


lead

en-noun

lead (countable and uncountable, plural leads)

From Middle English leden, from Old English lǣdan (“to lead”), from Proto-West Germanic *laidijan, from Proto-Germanic *laidijaną (“to cause one to go, lead”), causative of Proto-Germanic *līþaną (“to go”), from Proto-Indo-European *leyt- (“to leave, die”).
Cognate with West Frisian liede (“to lead”), Dutch leiden (“to lead”), German leiten (“to lead”), Danish and Norwegian Bokmål lede (“to lead”), Norwegian Nynorsk leia (“to lead”), Swedish leda (“to lead”). Related to Old English līþan (“to go, travel”).

der

Joe is a great addition to our sales team, he has numerous leads in the paper industry.

(marketing) Potential opportunity for a sale or transaction, a potential customer.


fit

Possibly from Middle English fit (“an adversary of equal power”).

inh

The Wonder Bread advertising research results showed the “White Picket Fence” commercial had strong fit ratings.

(advertising) Measure of how well a particular commercial execution captures the character or values of a brand.

yhteensopivuus

advertising: measure of how well a commercial captures the character or values of a brand


CRO

conversion rate optimization
w:conversion rate optimization

(marketing) Initialism of conversion rate optimization.


ROM

en-noun

ROM (countable and uncountable, plural ROMs)

(advertising) Initialism of run of month.


distribution

distribution (countable and uncountable, plural distributions)

From Old French, from Latin distributio, from distribuere 'to distribute', itself from dis- 'apart' + tribuere 'to' (from tribus).

(business, marketing) The process by which goods get to final consumers over a geographical market, including storing, selling, shipping and advertising.


horizontal

en-adj

horizontal (comparative more horizontal, superlative most horizontal)

more horizontal (comparative)
most horizontal (superlative)

/ˌhɒɹɪˈzɒntəl/

(marketing) Relating to horizontal markets


vertical

vertical (comparative more vertical, superlative most vertical)

more vertical (comparative)
most vertical (superlative)

Borrowed from Middle French vertical, from Late Latin verticālis.

(marketing) Of or pertaining to vertical markets.


vertical

We offer specialised accounting software targeting various verticals.

As Barclay Capital's Douglas Anmuth wrote in a report on Friday morning, Google's "core search growth" is slowing, so there may now be a "greater urgency in pursuing specific verticals". So, what other specialised areas could Google target?

2010 July 5, Joseph Tartakoff, “What search verticals will Google target next?”, in The Guardian, →ISSN:


funnel

From Middle English funell, fonel, probably through Old French *founel (compare Middle French fonel, Old Occitan fonilh, enfounilh), from Latin fundibulum, infundibulum (“funnel”), from infundere (“to pour in”);
in (“in”) + fundere (“to pour”); compare Breton founilh (“funnel”), Welsh ffynel (“air hole, chimney”). See fuse.

top of (the) funnel marketing ― awareness stage marketing

Then there's the funnel. Marketing usually spends most of their time at the top of the funnel with a quantity strategy. On the other hand, Sales spends their time trying to convert, accelerate, or close accounts that are in the middle or bottom of the funnel.

2019, Chris Golec, Peter Isaacson, Jessica Fewless, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, John Wiley & Sons, →ISBN, page 41:

(marketing, figurative) Ellipsis of purchase funnel: the process of customer acquisition conceptualized as a series of stages, from initial awareness (top) to sale or conversion (bottom).


leader

→ Catalan: líder

→ Czech: lídr

→ Galician: líder

→ Japanese: リーダー (rīdā)

→ Korean: 리더 (rideo)

→ Polish: lider

→ Portuguese: líder

→ Romanian: lider

→ Russian: ли́дер (líder)

→ Spanish: líder

→ Turkish: lider

→ Ukrainian: лі́дер (líder)

From Middle English leder, ledere, from Old English lǣdere (“leader”), from Proto-West Germanic *laidijārī (“leader”), equivalent to lead + -er. Cognate with Scots ledar, leidar (“leader”), West Frisian lieder (“leader”), Dutch leider (“leader”), German Leiter (“leader, conductor, manager”), Danish leder (“leader, manager”), Swedish ledare (“leader, conductor, director”), Icelandic leiðari (“leader, conductor”).

cog

Someone or something that leads or conducts.

(marketing) A loss leader or a popular product sold at a normal price.


count

From Middle English counten, borrowed from Anglo-Norman conter, from Old French conter (“add up; tell a story”), from Latin computō (“I compute”). In this sense, displaced native Old English tellan, whence Modern English tell. Doublet of compute.

der

(shipping, marketing) Used to show the amount of like items in a package.


dump

From Middle English dumpen, dompen, probably from Old Norse dumpa (“to thump”) (whence Danish dumpe (“to fall suddenly”)), of uncertain origin, possibly imitative of falling, similar to thump.

onomatopoeic

imitative

The back of this display is constructed of a double row of cans which are interlocking. The double row is significant because it provides a source of stock to replenish the dump which will be located in the base of the stand.

1958, Milton Alexander, Display ideas for super markets, page 211:

Mass displays to move goods in bulk are dotted here and there throughout the store, particularly at the ends of the gondolas, and considerable use is made of dump displays.

1959, Agenda: Co-operative Management Magazine - Volumes 7-8, page 68:

Although they may have a lot of clutter in promotional cardboard dump displays, that factor is likely to change.

1985, Product Marketing for Beauty Industry Retailers & Manufacturers:

I remember that Bill made a little cardboard dump, with boots and a whip, for the bookstore displays, and the people in the chain stores were so outraged by this dump they threw it in the trash.

1996, Anne Rice, Michael Riley, Interview with Anne Rice, page 76:

(marketing) A temporary display case that holds many copies of an item being sold.


key

From Middle English keye, kaye, keiȝe, from Old English cǣġ (“key, solution, experiment”) (whence also Scots key and kay (“key”)), of uncertain origin. The only sure cognates are Saterland Frisian Koai (“key”), West Frisian kaai (“key”), and North Frisian kay (“key”). Possibly from Proto-Germanic *kēgaz, *kēguz (“stake, post, pole”), from Proto-Indo-European *ǵogʰ-, *ǵegʰ-, *ǵegʰn- (“branch, stake, bush”), which would make it cognate with Middle Low German kāk (“whipping post, pillory”), and perhaps to Middle Dutch keige (“javelin, spear”) and Middle Low German keie, keige (“spear”). For the semantic development, note that medieval keys were simply long poles (ending in a hook) with which a crossbar obstructing a door from the inside could be removed from the outside, by lifting it through a hole in the door. Liberman has noted, however, "The original meaning of *kaig-jo- was presumably '*pin with a twisted end.' Words with the root *kai- followed by a consonant meaning 'crooked, bent; twisted' are common only in the North Germanic languages."

шпи́лка

object used to maintain the orientation between two others

Key in the Encyclopædia Britannica (11th edition, 1911)

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost.

(advertising) A modification of an advertisement so as to target a particular group or demographic.


key

en-verb

key (third-person singular simple present keys, present participle keying, simple past and past participle keyed)

keys (present singular third-person)
keying (participle present)
keyed (participle past)
keyed (past)

Keying advertisements and counting the number of inquiries received or the number of coupons returned to indicate the "pulling power" of a particular piece of copy or the coverage of a particular advertising medium.

1936, John Freeman Pyle, Marketing Principles, Organization and Policies, page 711:

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost. Why? Because you're using an extra word or two to key the ad.

(advertising, transitive) To modify (an advertisement) so as to target a particular group or demographic.


localize

localize (third-person singular simple present localizes, present participle localizing, simple past and past participle localized)

localizes (present singular third-person)
localizing (participle present)
localized (participle past)
localized (past)

From local + -ize. Compare French localiser.

We need to localize our software for the Japanese market.

en:adapt to a particular place, transitively

software engineering
software engineering

(software engineering, marketing, transitive) To adapt (a product or service) for use in a particular country or region, typically by translating text into the language of that country and modifying currencies, date formats, etc.

локализирам

to adapt a product for use in a particular country or region

the ethical dilemma faced when to localize is to self-censor

(translation studies, chiefly software, marketing) To adapt translated text to fit a local culture; to domesticate.


localization

en-noun

localization (countable and uncountable, plural localizations)

/ˌləʊkəlaɪˈzeɪʃən/

From localize + -ation; compare French localisation.

გაქართულება

specifically meaning localization to Georgian only

(translation studies, chiefly software, marketing) The act, process, or result of adapting translated text to fit a local culture; domestication.


con

Clipping of consolidation or consolidated.

clipping of

(business, marketing) Abbreviation of consolidation.: Only used in naming


con

(business, marketing) Abbreviation of consolidated.: Only used in naming


universe

From Middle English universe, from Old French univers, from Latin universum (“all things, as a whole, the universe”), neuter of universus (“all together, whole, entire, collective, general, literally turned or combined into one”), from uni-, combining form of unus (“one”) + versus (“turned”), perfect passive participle of vertō (“to turn”). Analyzable as uni- + -verse through backformation of -verse.

der

God does not play dice with the universe

(marketing, economics) A sample taken from the population.

Everything under consideration.
A sample taken from the population.


line

→ Scottish Gaelic: loidhne

From Middle English line, lyne, from Old English līne (“line, cable, rope, hawser, series, row, rule, direction”), from Proto-West Germanic *līnā, from Proto-Germanic *līnǭ (“line, rope, flaxen cord, thread”), from Proto-Germanic *līną (“flax, linen”), from Proto-Indo-European *līno- (“flax”).
Influenced in Middle English by Middle French ligne (“line”), from Latin linea. More at linen.
The oldest sense of the word is “rope, cord, thread”; from this the senses “path”, “continuous mark” were derived.

lyn

path through two or more points, threadlike mark

lyn

single horizontal row of text on a screen, printed paper, etc.

linja

measure of length, the main division of an inch or its local equivalent

Advertising rates, line contract, less than 500 agate lines, 12 cents per line; 1,000 to 2,000 lines, 7 cents; 5,000 to 10,000 lines, 5 cents.

1912, Miscellaneous Series, numbers 7-11, page 25:


slogan

→ Catalan: eslògan

→ Czech: slogan

→ German: Slogan

→ French: slogan

→ Italian: slogan

→ Japanese: スローガン (surōgan)

→ Korean: 슬로건 (seullogeon)

→ Portuguese: slogan

→ Russian: слоган (slogan)

→ Serbo-Croatian: slògān, сло̀га̄н

→ Spanish: eslogan

→ Turkish: slogan

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slúag, slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

cog

(advertising) A catchphrase associated with a product or service being advertised.


hype

en-noun

hype (usually uncountable, plural hypes)

→ Dutch: hype

→ German: Hype

After all the hype for the diet plan, only the results ended up slim.

Don't believe the hype, it's a sequel / As an equal can I get this through to you

1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy:

(marketing) Promotion or propaganda; especially exaggerated claims.


Christmas

en-proper noun

Christmas (countable and uncountable, plural Christmases or Christmasses)

Christmases (plural)
Christmasses (plural)

→ Afrikaans: Krismis

desctree

→ Gilbertese: Kiritimati
→ English: Kiritimati

→ Golin: geresma

→ Hawaiian: Kalikimaka

desc

→ Hindi: क्रिसमस (krismas), क्रिस्मस (krismas)

→ Hopi: Kyesmis

→ Maori: Kirihimete

→ Mon: ခရေတ်သမာတ်

→ Mon: ခရေတ်သမာတ်

→ Burmese: ခရစ္စမတ် (hka.racca.mat)

→ Japanese: クリスマス (Kurisumasu)

→ Korean: 크리스마스 (Keuriseumaseu)

→ Spanish: Crismes

→ Swahili: Krismasi

The proper noun is derived from Middle English Cristemasse, Criste-mas (“Christmas Day; season of Christmas; Christmas festivities”) [and other forms], from Old English Cristes mæsse (“Christmas”, literally “Christ’s mass”), from Crist (“Christ”) + -es (possessive marker) + mæsse (“a mass (celebration of the Eucharist)”). The English word is analysable as Christ + -mas (suffix denoting a holiday or sacred day).
The noun, adjective, and verb are derived from the proper noun.
Adjective sense 1 (“red and green in colour”) refers to these colours being traditionally associated with Christmas.

suffix

The last three Christmases have been good for retailers.

Christmas shoppers spent less this December than last year, but our store will probably see just as many returned items during the twelve days of Christmas.

There'll be parties for hosting / Marshmallows for toasting / And caroling out in the snow / There'll be scary ghost stories / And tales of the glories / Of Christmases long, long ago

1963 October 14, Eddie [i.e., Edward] Pola, George Wyle (lyrics and music), “It’s the Most Wonderful Time of the Year”, performed by Andy Williams, New York, N.Y.: Columbia Records, →OCLC:

Christmas is such a wonderful time of the year / Christmas, it's the season of good cheer / […] / Christmas is love, Christmas is love / The love of God, oh that's the marvelous thing

1981, John W[illard] Peterson (lyrics and music), “Christmas is Love”, Grand Rapids, Mich.: Singspiration, →OCLC:

Christmas season
Christmas season#English

(often marketing) Short for Christmas season (“the period of time before and after Christmas Day, during which people prepare for and celebrate Christmas”); Christmastime.

Christmas season

if ifs and buts were candy and nuts, we'd all have a merry Christmas

like turkeys voting for an early Christmas

think all one's Christmases have come at once


geography

en-noun

geography (countable and uncountable, plural geographies)

/dʒɪˈɒɡɹəfi/

/d͡ʒiˈɑɡɹəfi/

From Middle French géographie, from Latin geōgraphia, from Ancient Greek γεωγραφία (geōgraphía, “a description of the earth”), from γῆ (gê, “earth”) + γράφω (gráphō, “write”).
Use in reference to lavatories derives from the mid-20th century euphemism "show one the geography of the house" in reference to pointing out the toilets.

uder

We currently operate only in EU countries but we're building prototype services for various geographies.

(chiefly business and marketing) A territory: a geographical area as a field of business or market sector.


copy

Etymology tree
Middle English copy
English copy
From Middle English copy, copie, from Old French copie (“abundance, plenty; transcript, copy”), from Medieval Latin copia (“reproduction, transcript”), from Latin cōpia (“plenty, abundance”), from *coopia, from co- (“together”) + ops (“wealth, riches”). More at opulent.

der

(marketing, advertising) The output of copywriters, who are employed to write material which encourages consumers to buy goods or services.


migrate

en-verb

migrate (third-person singular simple present migrates, present participle migrating, simple past and past participle migrated)

migrates (present singular third-person)
migrating (participle present)
migrated (participle past)
migrated (past)

From Latin migratus, past participle of migrō (“migrate, change, transport”).

We were hoping to migrate the customers of the "C" series to the "E" series and the "E" customers to the "S" series.

(transitive, marketing) To induce customers to shift purchases from one set of a company's related products to another.

saada siirtymään

marketing: to induce customers to shift purchases


seed

en-noun

seed (countable and uncountable, plural seeds)

From Middle English seed, sede, side, from Old English sēd, sǣd (“seed, that which is sown”), from Proto-West Germanic *sād, from Proto-Germanic *sēdą, from Proto-Indo-European *seh₁- (“to sow, throw”).
Cognate with West Frisian sied (“seed”), Dutch zaad (“seed”), Low German Saad (“seed”), German Saat (“sowing; seed”), Icelandic sæði (“seed”), Danish sæd (“seed”), Swedish säd (“seed”), Latin satiō (“seeding, time of sowing, season”). More at sow.

alkutilanne

initial state, condition or position of a process

The latest seed has attracted a lot of users in our online community.

(countable) The initial state, condition or position of a changing, growing or developing process; the ultimate precursor in a defined chain of precursors.

(Internet marketing) A commercial message in a creative format placed on relevant sites on the Internet. (seed idea or seed message)


spot

→ Catalan: espot

From Middle English spot, spotte, partially from Middle Dutch spotte (“spot, speck”), and partially merging with Middle English splot, from Old English splott (“spot, plot of land”), from Proto-West Germanic *splott, from Proto-Germanic *spluttaz (“segment”), from Proto-Indo-European *splt-no- (“an off-split, segment”), from Proto-Indo-European *(s)pel- (“to split”). Cognate with North Frisian spot (“speck, piece of ground”), Low German spot (“speck”), Old Norse spotti (“small piece”). See also splot, splotch.

cog

Did you see the spot on the news about the shoelace factory?

(US, advertising) A brief advertisement or program segment on television.


leaf

en-noun

leaf (countable and uncountable, plural leaves)

Tok Pisin: lip

From Middle English leef, from Old English lēaf, from Proto-West Germanic *laub, from Proto-Germanic *laubą (“leaf”), from Proto-Indo-European *lowbʰ-o-m, from *lewbʰ- (“leaf, rind”)
See also West Frisian leaf, Low German Loov, Dutch loof, German Laub, Danish løv, Swedish löv, Norwegian Nynorsk lauv, Icelandic lauf; also Irish luibh (“herb”), Latin liber (“bast; book”), Lithuanian lúoba (“bark”), Albanian labë (“rind”), Latvian luba (“plank, board”), Russian луб (lub, “bast”).
(Internet slang: Canadian): In reference to the maple leaf as national symbol.

flat-leaf parsley

Petroselinum crispum neapolitanum group; syn. Petroselinum crispum var. neapolitanum

Heretofore advertisers have had to buy and pay for a leaf — two pages.

1900, Profitable Advertising, volume 10, number 2, page 893:

(publishing, bookbinding, advertising) A sheet of a book, magazine, etc (consisting of two pages, one on each face of the leaf).


interstitial

/ɪntəɹˈstɪʃəl/

From Latin interstitiālis. By surface analysis, interstitium + -al.

An interstitial appeared before the download.

Interstitials should be used sparingly. Display an ad only the first time the user accesses a piece of content, not every time.

2007, Barbara Ballard, Designing the Mobile User Experience, page 126:

(Internet, advertising) A web page, usually carrying advertising, displayed when leaving one content page for another.

väli-ikkuna

web page displayed before a content page


niche

en-verb

niche (third-person singular simple present niches, present participle niching, simple past and past participle niched)

niches (present singular third-person)
niching (participle present)
niched (participle past)
niched (past)

Unadapted borrowing from French niche, from Middle French niche, from Old French niche, from nicher (“to make a nest”) (modern French nicher), from Vulgar Latin *nīdicāre, from Latin nīdus (“nest”). Doublet of nidus and nide via Latin and nest via Proto-Indo-European; also related to nyas.

Product differentiation will be mostly limited to market niching and fashion.

2002, Frederick Betz, Executive Strategy, page 92:

(transitive, marketing) To specialize in a niche, or particular narrow section of the market.


whale

From Middle English whale, from Old English hwæl (“whale”), from Proto-West Germanic *hwal, from Proto-Germanic *hwalaz (“whale”) (compare German Wal, Swedish val, Danish and Norwegian Bokmål hval, Norwegian Nynorsk kval; compare also Dutch walvis, West Frisian walfisk, from Proto-Indo-European *(s)kʷálos (“sheatfish”) (compare German Wels, Latin squalus (“big sea fish”), Old Prussian kalis, Ancient Greek ἄσπαλος (áspalos), Avestan 𐬐𐬀𐬭𐬀 (kara, “kind of fish”)).

Whales are the big spenders who drop huge amounts of money into a game.

2015, Jamie Madigan, Getting Gamers: The Psychology of Video Games and Their Impact on the People who Play Them:

These different customer groups will be attracted to very different promotions. Your whales might enjoy receiving frequent emails from you and will purchase almost every time.

2015, Omer Artun, Dominique Levin, Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data, John Wiley & Sons, →ISBN, page 99:

[…] gleaned from their activity: one group they dubbed “whales,” the highest-value customers, who bought shave cream and wipes as well as razors; […]

2020, Lawrence Ingrassia, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Henry Holt and Company, →ISBN:

(marketing, figuratively) A person who spends large amounts of money on things that are marketed to them.


mega-

From Ancient Greek μέγας (mégas, “great, large, mighty”), from Proto-Indo-European *meǵh₂s (“great”). Cognate with Latin magnus, Sanskrit मह (maha, “great, massive, large-scale, epic”), and with Germanic words: Gothic 𐌼𐌹𐌺𐌹𐌻𐍃 (mikils), Old English micel, Middle English muchel, English much, Old High German mihhil, Old Norse mikill, Danish meget.

cog

(computing, marketing) Multiplying the unit to which it is attached by 2¹⁰ × 10³ (= 1,024,000, the binary round number closest to a million).


penetration

en-noun

penetration (countable and uncountable, plural penetrations)

From Middle English penetracioun, from Old French penetracïon, and its source, Latin penetrātiō, from the participle stem of penetrō (“pierce”, verb).
Morphologically penetrate + -ion

The electrification of the lines radiating from Casablanca originated with the policy of economic penetration and conciliation pursued by Marshal Lyautey for the pacification of Morocco.

1950 March, “The Why and the Wherefore: Railway Electrification in Morocco”, in Railway Magazine, page 214:

(marketing) The proportion of the target audience who buy or use the specified product or service.


passive

From Middle English passyf, passyve, from Middle French, French passif, from Latin passivus (“serving to express the suffering of an action; in late Latin literally capable of suffering or feeling”), from passus, past participle of pati (“to suffer”), ultimately from Proto-Indo-European *peh₁- (“to hurt”); compare patient.

der

If you want to improve your organization's NPS, you need to follow up with your detractors, passives, and promoters to understand why they answered your question as they did and what you can do better in the future.

2014, Roy Barnes, Bob Kelleher, Customer Experience For Dummies, page 266:

(marketing) A customer who is satisfied with a product or service, but not keen enough to promote it by word of mouth.


mechanical

From Middle English mechanical, mechanicalle, mechanycalle, equivalent to mechanic + -al.

Since we are dealing with copy in paste-up form, we are now concerned with the preparation and assembly of elements suitable for camera-ready copy, positioned on the mechanical according to the rough layout supplied.

1980, Henry C. Latimer, Production planning and repro mechanicals for offset printing, page 92:

We'll start with a simple mechanical for a standard 7" x 10" ad, using one block of copy, some display type, and one picture.

1982, Jerry Demoney, Susan E. Meyer, Pasteups & mechanicals: a step-by-step guide to preparing art for reproduction:

In order to produce the posters, the advertising agency purchases photographs, composition and artwork and fabricates such property to produce layouts and mechanicals.

2009, New York State Sales and Use Tax Law and Regulations:

(advertising) Manually created layout of artwork that is camera ready for photographic reproduction.


astroturfing

From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.

Tarnung einer Kampagne als Volksbewegung


activation

en-noun

activation (countable and uncountable, plural activations)

/ˌæktɪˈveɪʃən/

/ˌæktəˈveɪʃən/

(marketing) The promotion of a brand through an event or campaign.


avail

avail (countable and uncountable, plural avails)

From Middle English availen (“to be of use”), from Old French a (“to”) + vail from valoir (“to be worth”), from Latin valere (“to be worthy, strong”).

The salesperson at an affiliate TV station might prepare an avail which offers two weeks of spots in early and late news[…].

1994, Barry L. Sherman, Telecommunications Management: Broadcasting/cable and the New Technologies, →ISBN, page 353:

At an avail, the ad server plays out the MPEG-2 audio/video elementary streams.

2004, Walter S. Ciciora et al., Modern Cable Television Technology: Video, Voice, and Data Communications, →ISBN, page 123:

(television, advertising) An advertising slot or package.


brand

en-verb

brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)

brands (present singular third-person)
branding (participle present)
branded (participle past)
branded (past)

advertising research
brand
copy testing
global advertising
integrated marketing communications

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).

der

They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

(transitive, marketing) To associate a product or service with a trademark or other name and related images.


e-

(marketing) Used to prefix product names, to indicate an electrified or all-electric variant of the product, particularly cars.

(marketing) Used to prefix product names, to indicate a battery-powered or onboard electric power source variant.


blast

→ Irish: bleaist

From Middle English blast, blest, from Old English blǣst (“blowing, blast”), from Proto-West Germanic *blāstu, from Proto-Germanic *blēstuz (“blowing, blast”).
Cognate with West Frisian blast (“blast”), dialectal Dutch blast (“stubborn intent, drumming”), obsolete German Blast (“wind, blowing”), German blasen (“to blow”), Dutch blazen (“to blow”), Danish blæst (“wind”), French blaser (“to blunt, dull”). More at blow.

cog

an e-mail blast; a fax blast

(marketing) A promotional message sent to an entire mailing list.


click

en-verb

click (third-person singular simple present clicks, present participle clicking, simple past and past participle clicked)

clicks (present singular third-person)
clicking (participle present)
clicked (participle past)
clicked (past)

Imitative of the "click" sound; first recorded in the 1500s. Compare Saterland Frisian klikke (“to click”), Middle Dutch clicken (Modern Dutch: klikken (“to click”)), Old High German klecchen (Modern German: klecken, klicken (“to click”)), Danish klikke (“to click”), Swedish klicka (“to click”), Norwegian klikke (“to click”), Norwegian klekke (“to hatch”).

onomatopoeic

Imitative

Visit a location, call, or click www.example.com.

(transitive, computing, advertising) To visit (a web site).


solution

en-noun

solution (countable and uncountable, plural solutions)

From Middle English solucioun, from Old French solucion (French solution), from Latin solūtiōnem, accusative singular of solūtiō, from the verb solvō. Compare solve, -tion.

(marketing) A product, service or suite thereof, especially software.


conquest

en-verb

conquest (third-person singular simple present conquests, present participle conquesting, simple past and past participle conquested)

conquests (present singular third-person)
conquesting (participle present)
conquested (participle past)
conquested (past)

From Middle English conquest, from Old French conqueste (French conquête).

(marketing) To compete with an established competitor by placing advertisements for one's own products adjacent to editorial content relating to the competitor or by using terms and keywords for one's own products that are currently associated with the competitor.


convert

convert (third-person singular simple present converts, present participle converting, simple past and past participle converted)

converts (present singular third-person)
converting (participle present)
converted (participle past)
converted (past)

[kʰə̥ɱˈvɜːt]

From Old French convertir, from Latin converto (“turn around”).

Each time a user clicks on one of your adverts, you will be charged the bid amount whether the user converts or not.

(intransitive, marketing) To perform the action that an online advertisement is intended to induce; to reach the point of conversion.


eyeball

From eye + ball. Compare Middle English balle off the eye, balle of þe eyȝe (“eyeball”, literally “ball of the eye”).

given enough eyeballs, all bugs are shallow

We need compelling content for the new Web site so we can attract more eyeballs.

When The Lord of the Rings: The Rings of Power debuted at the same time as House of the Dragon, much noise was made about which show attracted more eyeballs.

2022 October 17, Stuart Heritage, “Now it’s over, let’s come out and say it: The Rings of Power was a stinker”, in The Guardian:

(marketing, in the plural) A readership or viewership.


insight

en-noun

insight (countable and uncountable, plural insights)

From Middle English insight, insiht (“insight, mental vision, intelligence, understanding”), equivalent to in- + sight. Perhaps continuing Old English insiht (“narrative, argument, account”), from Proto-Germanic *insahtiz (“account, narrative, argument”). Compare West Frisian ynsjoch (“insight”), Dutch inzicht (“insight, awareness, view, opinion”), German Low German Insicht (“insight”), German Einsicht (“insight, knowledge, perception, understanding”), Danish indsigt (“insight”), Swedish insikt (“insight”), Icelandic innsýn (“insight”).

cog

(marketing) Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers

Gespür

knowledge that a company applies to make a product or brand perform better


lineage

en-noun

lineage (countable and uncountable, plural lineages)

From Middle English linage, from Old French linage, from ligne, from Latin linea (“line”); equivalent to line + -age.

Total newspaper advertising lineage in the North Atlantic region

1927, William Leonard Crum, Advertising Fluctuations, Seasonal and Cyclical:

These are mere excerpts of longer pieces by Sullivan on Boy George, and I have left out more pieces because of the limits of space. Let me add, the lineage in Sullivan's column devoted to Boy George in 1984 exceeds the lineage in the rest of the Herald devoted to all news of gays and lesbians in the same period of time.

1981 December 1, Ronnie Allen, “The Herald: Shunning and Insulting”, in Gay Community News, volume 12, number 20, page 4:

(advertising) A number of lines of text in a column.


viral

“Efficient way to disseminate information? I don't think.”
“But it is,” Cayce insists. “The model's viral. ‘Deep niche.’ The venues would be carefully selected—”

2003, William Gibson, Pattern Recognition (Bigend cycle; book 1), New York: G. P. Putnam's Sons, →ISBN, page 85:

Still, the movie [Ralph Breaks the Internet] manages to locate some gentle satire in our culture's love-hate relationship with the internet. At one point, Ralph must attain a certain level of viral popularity, assisted by the BuzzFeed-esque content guru Yesss (Taraji P. Henson), and the movie is savvy about how accidental spikes in fame can turn into cynical algorithm manipulation.

2018 November 14, Jesse Hassenger, “Disney Goes Viral with an Ambitious, Overstuffed Wreck-It Ralph Sequel”, in The A.V. Club, archived from the original on 2019-11-21:

(advertising and marketing) Spread by word of mouth, with minimal intervention in order to create buzz and interest.

viral

advertising and marketing: spread by word of mouth


viral

2002, Nik Lever, Flash Mx Games: ActionScript for Artists, Focal Press, page 411,
Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and screensavers.

2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
[M]ost virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.

2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.

(marketing) A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.


hitchhike

There are just too many diseases for each to have its own special organization, complete with radio hitchhikes, sponsored ads, expensive brochures, pledge cards, team captains and collection envelopes.

1952, Frank Emerson Andrews, Corporation Giving, page 183:

(radio, advertising) Alternative form of hitchhiker (“advertisement at the end of a programme”)


channel

→ Japanese: チャンネル (channeru)

→ Korean: 채널 (chaeneol)

→ Welsh: sianel

From Middle English chanel (also as canel, cannel, kanel), a borrowing from Old French chanel, canel, from Latin canālis (“groove; canal; channel”). Doublet of canal.

kanal

communication: single path provided by a transmission medium via physical separation

kanaal

broadcasting: specific radio frequency or band of frequencies used for transmitting television

distribution channel
distribution channel

(business, marketing) A distribution channel.


edgy

en-adj

edgy (comparative edgier, superlative edgiest)

edgier (comparative)
edgiest (superlative)

From edge + -y. Compare German eckig (“angular, edgy”).

(entertainment, advertising) Creatively challenging; cutting edge; leading edge.

(entertainment, advertising) On the edge between acceptable and offensive; pushing the boundaries of good taste; risqué.

provokující

on the edge between acceptable and offensive


spectacular

From Latin spectaculum (“a sight, show”) + -ar.

Here are a few examples of "spectaculars," or three-dimensional pieces, including those which have won awards […]

1966, Hanley Norins, The Compleat Copywriter:

(advertising) A pop-up (folded paper element) in material sent by postal mail.


persona

en-noun

persona (plural personas or personae or personæ)

personas (plural)
personae (plural)
personæ (plural)

→ Japanese: ペルソナ (perusona)

/pɜː(ɹ)ˈsəʊnə/

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

der

To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]

2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:

(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.


promotion

en-noun

promotion (countable and uncountable, plural promotions)

/pɹəˈmoʊʃən/

/pɹəˈməʊʃən/

Late Middle English, from Old French promocion, from Late Latin promotio, from Latin promoveo (“I move forward”).

The price cut is serving as a promotion of the manufacturer's new beverage varieties.

(marketing) An event intended to increase the reach or image of a product or brand.


voucher

From vouch + -er. The verb is from the noun.

Most agencies also have a vouchers department. It is its responsibility to obtain a copy of every advertisement that appears in print. It supplies the accounts department with the relevant newspaper or magazine, which is affixed to the agency's invoice for the space.

2014, Nigel Linacre, Advertising for Account Holders (RLE Marketing), page 9:

(advertising) A copy of a published advertisement sent by the agency to the client as proof of publication.


halo

From Latin halōs, from Ancient Greek ἅλως (hálōs, “threshing floor; disk; disk of the sun or moon; ring of light around the sun or moon”), of unknown origin. The threshing floor's circular threshold or oxen walking on it in a circle gave rise to the other meanings. Used in English since 1563; the sense of light around someone’s head since 1646.

der

massive astronomical compact halo object

massive astrophysical compact halo object

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The bias caused by the halo effect.


best practice

→ German: Best Practice

For the record: A best practice for account names is to use the organization's full name in the account name field—such as, Department of Usually Micro Managed Important Executive Secretaries.

2008, Joel Scott, David Lee, Scott Weiss, Microsoft Dynamics CRM 4 For Dummies, John Wiley, →ISBN, page 374:

(business, marketing) A well-defined procedure that is known to produce near-optimum results.


conversion

en-noun

conversion (countable and uncountable, plural conversions)

From Middle English conversion, conversioun, borrowed from Anglo-Norman conversion, from Latin conversiō, from convertō.

обръщане

the act of having converted something or someone

המרת דת

to replace one religious faith with another

(marketing) An online advertising performance metric representing a visitor performing whatever the intended result of an ad is defined to be.


visual

From Middle English vysual, from Old French, from Late Latin visualis (“of sight”), from Latin visus (“sight”), from videre (“to see”), past participle visus; see visage.


herald

From Middle English herald, herauld, heraud, from Anglo-Norman heraud, from Old French heraut, hiraut (modern French héraut), from Frankish *heriwald, from Proto-Germanic *harjawaldaz, a compound consisting of Proto-Indo-European *ker- (“army”) + *h₂welh₁- (“to be strong”). Compare Walter, which has these elements reversed.

New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) A handbill consisting of an advertisement.


reader

From Middle English reder, redar, redere, redare, from Old English rēdere, rǣdere (“a reader; scholar; diviner”), from Proto-West Germanic *rādāri, equivalent to read + -er. Cognate with Saterland Frisian Räider (“advisor”), Dutch rader (“advisor”), German Rater (“advisor”).

(advertising) A newspaper advertisement designed to look like a news article rather than a commercial solicitation.


lifestyle

(marketing) The totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group.


intercept

Borrowed from Latin interceptum, past participle of intercipiō.

(marketing) A form of market research where consumers are intercepted and interviewed in a retail store or mall.


bangtail

From bang + tail. The primary meaning refers to the sense bang (“fringe of hair cut across the forehead”).

(marketing) An envelope with a perforated flap on which promotional material is printed; the flap on such an envelope.


Effie

Grey Advertising won gold Effies for General Foods' Dream Whip and Swift's Sizzlean, and a pair of gold Effies went to Ally & Gargano for MCI Telecommunications and Pentax.

(marketing) An annual award given for effective marketing.


cowcatcher

Coordinate term: hitchhiker

Hitchhiker and cowcatcher plugs will be considered.

National advertisers have probably been major contributors to this practice through the use of so-called hitchhike and cowcatcher announcements.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 185:

Sometime in the mid-40s, the Hummerts canceled Mr. Keen and Easy Aces from their early evening periods on CBS, which also killed my cowcatchers and hitchhikes.

2009, George Ansbro, I Have a Lady in the Balcony, page 138:

(radio, advertising) An advertisement at the start of a programme.


CTR

click-through rate
click-through rate#English

(advertising) Initialism of click-through rate.


TC

(advertising) Initialism of till cancelled/countermanded.


hot button

Registered as a trademark by American sales trainer Jack Lacy in 1956, first used in the 1940s.

Jack Lacey^([sic]), a top rating salesman, says that sales are made by touching off a “hot button” within the prospect’s mind.’

1944, Dental Items of Interest, volume 66, Dental Items of Interest Publishing Company, page 866:

So one way of producing conviction is to “find the hot button”— something the other person is currently interested in—and show him how your idea can help him get that.

1965, John D. Yeck, How to Get Profitable Ideas, McGraw-Hill, page 197:

Therefore, when a prospect is considering buying something, his main concern is what's in it for him. And he always has a dominant desire. There is something he is trying to do which is important to him. We call this dominant desire his “Hot Button.” Once you have found the Hot Button of your prospect, you build your presentation around it.

1975, Paul J. Micali, Hot Button Salesmanship, Dow Jones-Irwin, →ISBN, page 8:

(marketing, originally US) The principal desire that a salesman needs to "hit" in order to make a sale.


TGIF

(marketing) Initialism of Twitter, Google, iPhone/iPad or Instagram, Facebook.


collarette

(advertising) An advertising card fitted around the neck of a bottle.


CPA

CPA (countable and uncountable, plural CPAs)

(advertising) Abbreviation of cost per action.


EPS

extended problem-solving
extended problem-solving#English

(marketing) Initialism of extended problem-solving.


talker

From Middle English talkere, equivalent to talk + -er.

(marketing) A table talker or shelf-talker.


guerrilla

en-adj

guerrilla (comparative more guerrilla, superlative most guerrilla)

more guerrilla (comparative)
most guerrilla (superlative)

Borrowed from Spanish guerrilla, diminutive of guerra (“war”), coined during the Peninsular War.

We took a very guerrilla approach to marketing Goin' Hollywood, in keeping with the irreverent tone of the game.

1989, Michael Wiese, Film & video marketing, page 445:

"Mozilla's marketing has been very guerrilla. You're not seeing it spend millions of dollars on TV. Instead, it's a powerful ground swell.

2005 February 28, “Firefox Continues To Chip Away At IE's Share”, in InformationWeek:

My style is more guerrilla. I grew up in a village, a very suppressed environment. I was like one of those young kids who hated the whole conventional way of doing things. So when I started to make films it was very hand-made, very fast.

2010 February 26, “A serious woman”, in The Times:

(marketing) Relating to, using, or typical of guerrilla marketing.


liner

From line (noun) + -er (relational suffix) or -er (measurement suffix) (sense 5).


commodity

en-noun

commodity (countable and uncountable, plural commodities)

→ Bulgarian: комодити (komoditi)

→ Czech: komodita

→ Indonesian: komoditas

→ Japanese: コモディティ (komoditi)

→ French: commodité

→ Portuguese: comódite

desc

→ Russian: коммодити (kommoditi), коммодитиз (kommoditiz)

→ Slovak: komodita

From Middle English commoditee, from Anglo-Norman commoditee, from Latin commoditās.

Although they were once in the forefront of consumer electronics, the calculators have become a mere commodity.

(marketing) Undifferentiated goods characterized by a low profit margin, as distinguished from branded products.


CPM

en-noun

CPM (countable and uncountable, plural CPMs)

(advertising) Initialism of cost per mille. (the cost of showing an advertisement one thousand times)


pop-up advertisement

pop-up advertisement (plural pop-up advertisements)

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.


lineup

The mid-size Chevelle lineup featured revised frontal styling and one new model, a Concours Estate Wagon that sported wood-grain exterior trim and a black-accented grille.

2008, J. “Kelly” Flory, Jr., American Cars, 1960-1972: Every Model, Year by Year, page 486:

If you look at its whole product lineup—cars, motorcycles, marine engines, lawn mowers , power generators, and so forth —Honda makes about 30 million engines a year worldwide.

2009, James E. Harbour, James V. Higgins, Factory Man, page 100:

If you decide that part of your portfolio should be in mutual funds, you can do a lot worse than going with T. Rowe Price's lineup of entirely load-free funds.

2011, Russell Wild, Exchange-Traded Funds For Dummies, page 46:

Let's take another example in this space looking at Dr.^([sic]) Pepper Snapple (DPS), which has a strong lineup of leading brands, including Snapple A&W Root Beer, 7UP, Hawaiian Punch, Sunkist, Country Time Lemonade, and Yoo‐hoo chocolate beverage against Monster Beverage Corporation (MNST), the high‐caffeine energy drink maker.

2012, John L. Person, Mastering the Stock Market, page 82:

Starbucks has continuously reshaped its lineup, tweaking its prices and introducing new offers like the Frappuccino, the Pumpkin Spice Latte, and the Oleato. These active adjustments to its lineup allow Starbucks to continue to deliver what customers need at prices they're willing to pay.

2023, Jean-Manuel Izaret, Arnab Sinha, Game Changer, page 193:

(marketing) The set of product options available from a particular manufacturer or under a particular brand name.


jingle

/ˈd͡ʒɪŋɡ(ə)l/

The verb, which is older than the noun, is from Middle English gyngle. Onomatopoeic; compare jangle.

That used-car dealership's jingle has been stuck in my head since we heard that song.

The best of friends become the worst of enemies when Barney makes a hilarious attack ad where he viciously pummels a cardboard cut-out of Homer before special guest star Linda Ronstadt joins the fun to both continue the attack on the helpless Homer stand-in and croon a slanderously accurate, insanely catchy jingle about how “Mr. Plow is a loser/And I think he is a boozer.”

2012 June 3, Nathan Rabin, “TV: Review: THE SIMPSONS (CLASSIC): “Mr. Plow” (season 4, episode 9; originally aired 11/19/1992)”, in (Please provide the book title or journal name):

(broadcasting, advertising, music) A memorable short song, or in some cases a snippet of a popular song with its lyrics modified, used for the purposes of advertising a product or service in a TV or radio commercial.


diffusion

diffusion (countable and uncountable, plural diffusions)

Borrowed from Latin diffūsiō, from diffundō; can be decomposed as diffuse + -ion.

(marketing) The gradual spread and adoption of goods or services.


grapple

Lady Cheron looks at the cupboards. Both apple butter and apple jelly, as well as "grapple" (grape-apple) jelly are sitting in little mason jars on the top shelf.

1997 July 28, LadyCheron, “A Pawned Pond”, in alt.callahans (Usenet):

Bradley’s mother prefers grapple juice that is 25 percent grape and 75 percent apple.

2001, Charlene Beckmann, Esther Billings, “Menu of Problems: April 2001”, in Mathematics Teaching in the Middle School, volume 6, number 8, NCTM, →DOI, →ISSN, pages 464–472:

This is a bit like pouring grape juice from one pitcher and apple juice from another pitcher into a common pitcher. You'd end up with neither grape juice or apple juice, but with some new mixture possibly called grapple juice.

2009 March 31, Bruce A. Ware, Big Truths for Young Hearts, Crossway, →ISBN, pages 122–123:

The parrot plant shook its beak and leaves wildly, almost tipping itself and the little pot over, with drops of grapple juice spraying in all directions.

2010, Anthony E. Southby, Green Planet, page 153:

(marketing) A combination of grape and apple flavors.


close out

en-verb

close out (third-person singular simple present closes out, present participle closing out, simple past and past participle closed out)

closes out (present singular third-person)
closing out (participle present)
closed out (participle past)
closed out (past)

Sales people are taught how to close out the deal. Buyers are less well trained but protect themselves with processes that stop the seller from reaching this stage.

2017, Paul T. Steele, Tom Beasor, Business Negotiation: A Practical Workbook:

(transitive, marketing) Synonym of close (“to make a sale”)


hitchhiker

Coordinate term: cowcatcher

[…] and networks have taken steps to modify or eliminate the bunching of spots and commercials between programs which results from the use of hitchhikers and cowcatchers.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 186:

(radio, advertising) An advertisement at the end of a programme.


scamp

It did not matter that the scamp (simple illustrative line-drawing) it contained could have been done in the pub the night before.

2007, Adrian Mackay, Practice of Advertising, page 124:

From the scamps, the creative idea can be developed more fully into a proposal for an actual ad. This needs to be clear enough to present to the client.

2009, FCS: Advertising & Promotions L4, page 25:

(advertising) A preliminary design sketch.


influencer

→ Azerbaijani: təsirçi (calque)

→ Dutch: influencer

→ French: influenceur (calque)

→ German: Influencer

desc

→ Japanese: インフルエンサー

→ Japanese: インフルエンサー

→ Hungarian: influencer, influenszer

→ Polish: influencer

→ Spanish: influencer

→ Portuguese: influenciador (calque)

Coordinate term: creator

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands.

2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in New York Times:

The idea of an influencer economy or streaming economy might have caused eyes to roll just a couple years ago, but the reality is that this segment of the economy is growing fast. More importantly, it is the part of the economy (and type of engagement) that is most appealing to the increasingly important millennial and Gen-Z cohorts.

2020 August 4, Sean Stein Smith, “Blockchain, TikTok, And The Influencer Economy - What Are The Connections?”, in Forbes:

Over the past year, mansions full of young influencers have proliferated across the United States (in Los Angeles, Dallas and Las Vegas) and around the world (France, the U.K., Mexico, Spain and Russia).

2020 December 11, Taylor Lorenz, “The New Influencer Capital of America”, in The New York Times, →ISSN:

(social media, marketing) A person who is able to influence consumption, lifestyle, or political preferences of their online audience by creating or engaging social media content, often as a part of a marketing campaign.

网红 (mong⁵ hung⁴, literally “network celebrity”)

网红 (wǎnghóng, literally “network celebrity”)


franchise

en-noun

franchise (countable and uncountable, plural franchises)

From Middle English franchise, fraunchise, from Old French franchise (“freedom”), a derivative of franc (“free”). More at frank.

/ˈfɹænt͡ʃaɪ̯z/

Once a brand has established a consumer franchise and a brand image, it takes a long time for these to decay, as the image is maintained more by people's personal familiarity with and usage of the brand than by external marketing stimuli.

2000, John Philip Jones, Behind powerful brands: from strategy to campaign, page 80:

Warren Buffett teaches us that the best business to own, the one with the best long-term prospects is a franchise - one that sells a product or service that is needed or desired, has no close substitute, and yields profits that are unregulated.

2002, Robert G. Hagstrom, The Essential Buffett: Timeless Principles for the New Economy, page 26:

Certain other industries have no plant. Value derives entirely from brand franchise. (Consulting firms, engineering firms, and advertising agencies do not talk about the value of their franchise. Instead, they talk about "reputation".)

2007, Jack L. Treynor, Treynor on institutional investing, page 354:

(business, marketing) The positive influence on the buying behavior of customers exerted by the reputation of a company or a brand.


microchunk

(marketing) Part of a product or service made available separately from its traditional package.


microchunk

en-verb

microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

microchunks (present singular third-person)
microchunking (participle present)
microchunked (participle past)
microchunked (past)

If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.

2005, November 5, Fred Wilson, "The Future of Media (aka Please Take My RSS Feed)", AVC (blog)

(marketing, transitive) To split up a product or service sold traditionally as a package.


motivation

From French motivation.
Morphologically motivate + -ion

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

(advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

motivació

research rating that measures how a commercial affects consumer intention


communication mix

en-noun

communication mix (plural communication mixes)

You must know how to use the elements of the communication mix to communicate the product's existence, value and benefits to the target customers.

(marketing) The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.


unaided awareness

Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.


aided awareness

Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

(advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.


top of mind awareness

Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.


brand image

brand image (countable and uncountable, plural brand images)

Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

(advertising) A consumer's perception of a brand.


brand linkage

brand linkage (countable and uncountable, plural brand linkages)

If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.


brand stretch

brand stretch (countable and uncountable, plural brand stretches)

(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.


entry point for the eye

entry point for the eye (plural entry points for the eye)

We thought the entry point for the eye in this ad would be the actress’ face, but it was actually her legs.

(advertising) The first spot in a print advertisement noticed by the reader.


emotional pivot

emotional pivot (plural emotional pivots)

IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.

(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

(advertising) a narrative structure used in commercials known as “star-type” advertising.


day-after recall test

day-after recall test (plural day-after recall tests)

The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

(advertising) A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.


dramatic structure

dramatic structure (countable and uncountable, plural dramatic structures)

The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

(advertising) One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.


copy test

(advertising) A method of market research that predicts in-market performance of an advertisement before it airs.


picture sort

(advertising) A research tool used to assess the effectiveness of advertising by asking consumers to select the pictures that best describe a brand.


experiential advertising

Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.


positive transition

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising.


subjective time

Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.

(advertising) A system by which intervals are measured by actions or emotions in a commercial for research purposes.


virtual consumption

When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.

(advertising) The artificial memories created by experiential advertising.


stopping power

stopping power
stopping power (particle radiation)

The Victoria's Secret ad's racy image generated strong stopping power ratings.

(advertising) A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.


semantic network

semantic network (plural semantic networks)

Our semantic network results showed that the phrase “good cooks use it” in our commercials was increasing sales because it made people think “fresh” and “taste” which are two of our key attributes.

(advertising) A quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.

quantitative research
quantitative research

(marketing) A quantitative research technique used to develop “selling pathways” to motivate sales.


copywriter

/ˈkɑːpiˌɹaɪtɚ/

(marketing, advertising) A person who writes advertising copy (the text used in advertisements).


blocker

→ Polish: bloker, blokers

From Middle English blocker, blokker, bloker, blokkere, equivalent to block + -er.

Sometimes your sales progress skids to a halt. We've all met more blockers than we'd care to. Some are assigned by the company to filter services […]

1992, Joan Guiducci, Joan Guiducci's power calling, page 49:

Agent noun of block (“obstruct or prevent”); something that blocks something else.

(marketing) A gatekeeper who refuses the marketer access to the person they wish to contact.


repeater

(marketing) A consumer who repeatedly purchases the same goods or services.


loader

Unique point-of-purchase materials and display loaders dramatically contribute to the display's attention-getting ability.

1990, Robert B. Konikow, Sales Promotion Design, page 197:

Marketers use dealer loaders to obtain new distributors and push larger quantities of goods.

1995, William M. Pride, O. C. Ferrell, Marketing: Concepts and Strategies, page 591:

Dealer (or buying) loaders are gifts offered to resellers for stocking products. Many companies specialize in providing premium and gift items, and publish catalogues from which you can select appropriate items.

2001, Stuart Clark Rogers, Marketing Strategies, Tactics, and Techniques, page 172:

(marketing) An incentive given to a dealer.


teaser

→ German: Teaser

(marketing) A preview or part of a product released in preparation of its main advertising, typically a short film, song, or quote.


kar

In the fifties the need for a Klown vehicle was evident and a King Midget Frame was acquired and a Klown Kar was added.

1989, International Shrine Clowns Association, page 26:

(marketing, in product names) Deliberate misspelling of car.


pak

(marketing) Deliberate misspelling of pack.


wobbler

A wire "Wobbler" holds a card for counter display

1958 May 19, “Irish offers sales kit”, in Billboard, page 18:

Yesterday saw the launch of the initiative, which will use advertising “shelf wobblers” that usually publicise special offers to encourage Bristol shoppers to bring back their plastic bottles for recycling.

2006 February 28, “Recycling message hits supermarket shelves in Bristol”, in LetsRecycle.com:

(advertising) A small publicity notice which appears to float at eye level, being attached to a fixture by a flexible arm.


lockup

(marketing, by extension) A fixed layout involving one or more logos and possibly related text.


MDT

multidisciplinary team
multidisciplinary team#English

(business, marketing) Initialism of multidisciplinary team.


loss leader

Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.

1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, →ISBN, page 26:

Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, "loss leaders" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.

2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, →ISBN, page 11, column 1:

Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.

2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09:

Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.

2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica:

(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.

損失領導物

item sold at or below cost to stimulate sales

towar sprzedawany po niższej cenie dla większych sprzedaży


earned media

(politics, advertising) Publicitiy for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.


posterboard

posterboard (countable and uncountable, plural posterboards)

They sent me a nice posterboard on the new product.

(direct marketing) A flyer printed on stiff cardboard, approximately 8.5 by 11 inches, mailed flat.


transaction utility

transaction utility (countable and uncountable, plural transaction utilities)

(economics, marketing) The perceived value of getting a good deal; the difference between the amount paid and a notional reference price.


FMCG

(advertising) Initialism of fast-moving consumer goods.


CPG

(advertising) Initialism of consumer packaged goods.


point of purchase

point of purchase (plural points of purchase)

Near-synonyms: point of sale, point of service, salespoint

point-of-purchase advertising

point-of-purchase display

(business, marketing) A place where a product or service may be or has been purchased.


beer garden

A calque of German Biergarten, equivalent to beer + garden.

(branding, marketing) A restobar, a pub restaurant, a restaurant known for serving beer and food.


kidult

Organizational methods appear significantly more frequently in kidult programs, next most frequently in adult programs, and least frequently in children's programs. Escape methods appear most frequently in adult programs with kidult and children's programs about equal.

1963, Alpha Kappa Delta, Sociological Inquiry, volumes 33-34, page 189:

By casting popular culture as simplistic and ‘kidult’, as distinct from the authentic adult culture she approves of, she reduces a complex culture to a generational divide: the new is childish; while the old and established is timeless, worthy of consumption by adults.

2006, Kate Crawford, Adult Themes: Rewriting the Rules of Adulthood, page 192:

In the 21st century, whose “kidult” blurring of the lines sees grown-ups listening to “kindie rock,” feeding their kids gourmet gelato instead of Good Humor, and dissecting the last Pixar film, the notion of a tree house in our collective backyard with a misspelled sign saying “Kidz only” is a healthy thing[.]

2008, Dade Hayes, Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby’s Best Friend, page 86:

(informal, marketing, sociology) An adult who participates in youth culture and activities traditionally intended for children.

大細路

middle-aged person who participates in youth culture


DTR

(marketing) Initialism of direct-to-retail.


USP

I came across this recipe when Helen Graham cooked it for Bracia and Friends, a pop-up whose USP is that chefs must cook a single dish.

2024 July 13, Harriet Fitch Little, “A reimagined classic”, in FT Weekend, Life & Arts, page 19:

(marketing) Initialism of unique selling proposition/selling point.


MMF

MMF (countable and uncountable, plural MMFs)

(marketing) Initialism of minimum marketable feature; the smallest piece of functionality providing value to customers.


web bug

When a Web bug is programmed into a Web page, its code looks similar to the code for just about any graphic image appearing on that page.

2002, John R. Levine, Ray Everett-Church, Greg Stebben, Internet Privacy For Dummies, Wiley, →ISBN:

Google had a web bug on 92 of the top 100 sites, and on 88 per cent of the total domains reported in the data set of almost 400,000 unique domains.

2011, Andrew McStay, The Mood of Information: A Critique of Online Behavioural Advertising, Bloomsbury, →ISBN:

(Internet, marketing) A small, usually transparent image added by an advertiser to a webpage (to track its popularity) or email message (to track when it is read).


innovator

/ˈɪnəˌveɪtəɹ/

From Late Latin innovātor, from innovō; equivalent to innovate + -or.


handyman's special

handyman's special (plural handyman's specials)

(realty, advertising, euphemistic) A house that needs considerable renovation and whose owner will only be satisfied if he is a handyman with considerable spare time.


merch

Many musicians make merch you can only get if you join the fanclub.

2012, Jesse Cannon, Todd Thomas, Get More Fans: The DIY Guide to the New Music Business:

With almost two months until Inauguration Day, fans who were "With Her" (or are still "With Her") can grab Clinton merch — now at deeply marked-down prices.

2016 November 15, Sam Reed, “Still Fired Up? Hillary Clinton Merch Marked Down to Move”, in Hollywood Reporter:

The merch is proof of how much the sentiment resonates with people.

2019 October 19, “'OK Boomer' Marks the End of Friendly Generational Relations”, in NY Times:

(informal) goods which are or were offered or intended for sale.

(especially in entertainment, sports, marketing) goods connected with an entity such as a team, band, work of fiction, etc.


salesmanship

salesmanship (countable and uncountable, plural salesmanships)

(UK, marketing, business) A position as salesman.


market research

(marketing) The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services.


web beacon

The sole purpose of putting a Web beacon in a page is to cause a secondary transaction in order to set third-party cookies.

2005, Craig D. Knuckles, David S. Yuen, Web Applications: Concepts & Real World Design, John Wiley & Sons, →ISBN, page 363:

A web beacon is a small graphic image that is usually transparent (and therefore invisible to the user) and no larger than one pixel by one pixel that is placed on a website or in an email.

2012, Lori Andrews, I Know Who You Are and I Saw What You Did, Simon and Schuster, →ISBN, page 23:


discriminator

An especially strong warranty can be a discriminator in some marketplaces.

(marketing) A feature of the seller's offering that differs from a competitor's offering and is important to the buyer in question.


tabletop

Photographic greeting cards are usually tabletops.

1946, U.S. Camera, volume 9, numbers 6-11, page 72:

(photography, advertising) A photograph of an object or product placed on a table.


Christmas season

Christmas season (plural Christmas seasons)

(US, informal, retail and marketing) The winter season starting around Thanksgiving (typically Black Friday) and ending at or about New Year's Eve.

(informal, business, marketing) The period at the end of the year when retailers promote Christmas shopping opportunities


wordmark

(marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment.

woordmerk

a standardized graphic representation of a company or product name


brand avatar

(marketing, Internet) A company's online brand personality, which is an online overview of the feedback of the organization and its brands.


up line

Many uplines convince their distributors to develop an "us vs. them" attitude that is completely unfounded in reality.

1998, Charles F. Amick, Network Marketing: How to Play by Your Own Rules and Win, page 48:

2019, Tom “Big Al” Schreiter, How to Build Network Marketing Leaders Volume One
No one purposely goes into network marketing saying: “I hope my upline sponsor decides to make me a success and not a failure. I hope my upline is in a good mood today.”

multi-level marketing
multi-level marketing

(marketing, often attributive) A member of a multi-level marketing scheme who has recruited others (their down line) and receives a portion of their earnings.


down line

I declared to everyone that I would concentrate on selling, not on recruiting, and build my downline slowly over time.

1998, Charles F. Amick, Network Marketing: How to Play by Your Own Rules and Win, page 148:

If we asked you why you invite Bart to dinner, you might say, “I never know when someone will decide to join my organization, although I'm not sure I'd really want Bart in my downline! […]

2001, Zig Ziglar, John P. Hayes, Network Marketing For Dummies:

2019, Tom “Big Al” Schreiter, How To Build Network Marketing Leaders Volume Two
It wasn't specifically for network marketing, but it gave me a broader view of how I will develop a recruiting campaign for my downline.

(marketing, often attributive) A member or members of a multi-level marketing scheme recruited by another (their up line) and paying that recruiter a portion of their earnings.


tagline

Microsoft, Pfizer and JP Morgan Chase have set up offices in the country, a streamlined visa program has incentivized thousands of digital nomads to relocate to Athens, and a relentless tourism push — “You will want to stay forever!” runs the tagline — has lured a record number of Americans to the Aegean this summer.

2022 August 22, Alexander Clapp, “The Rot at the Heart of Greece Is Now Clear for Everyone to See”, in The New York Times, →ISSN:


insertion order

insertion order (plural insertion orders)

(business, marketing) A document that specifies the dates and scope of a media buy. Used in print, online, and broadcast media.


viral marketing

A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.

2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:

(advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.


best-selling

The set includes all of the LTM's [London Transport Museum's] best-selling vintage and modern moquette patterned socks, [...].

2021 October 20, “Stop & Examine”, in RAIL, number 942, page 70:

(marketing) Highly popular with consumers purchasing goods within a specific class.


copy sort

The copy sort revealed that few people noticed the company name at the end of the commercial.

(advertising) An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.


fill-in

Since consumer buying behaviour to obtain staples is different from fill-ins, retailers strategy will also differ.

2009, K. V. S. Madaan, Fundamentals of Retailing, page 145:

Variety enhancers may have medium to high margins, while the fill-ins will have higher profit margins due to the longer time these items may need to move off the shelf in a retail store.

2011, Chiplunkar, Product Category Management, page 104:

(marketing) A product category that is used to complete a range or variety of a product line.


CPI

CPI (countable and uncountable, plural CPIs)

Coordinate term: CPC

(marketing) Initialism of cost per install (“pricing model for mobile app campaigns”).


trickle-down

Trickle-down patterns are very common for technological innovations, especially when new gadgets come to market with high price tags. The first black-and-white televisions cost more than some automobiles.

2022, W. David Marx, chapter 8, in Status and Culture, Viking, →ISBN:

(marketing) Describing a model of product adoption that flows vertically from the upper classes to the lower classes within society.


pre-owned

Admiral Koris: Our people have, during difficult periods, purchased pre-owned vessels from other cultures!

2010, BioWare, Mass Effect 2 (Science Fiction), Redwood City: Electronic Arts, →OCLC, PC, scene: Rayya:


ad truck

An ad truck passed down the lane blaring out a shrill announcement for a new perfume and cosmetics line that would be available Saturday in the town's department store.

2004, John Dalton, Heaven Lake, page 449:

(advertising) A truck whose sole purpose is to advertise, for example by means of billboards, electronic displays, or music.


click-through

click-through (countable and uncountable, plural click-throughs)

(Internet, especially advertising) An online advertising performance metric representing an individual responding to an ad by clicking on it.


CPT

CPT (countable and uncountable, plural CPTs)

(advertising) Initialism of cost per thousand.


izakaya

izakaya (countable and uncountable, plural izakaya or izakayas)

(informal, marketing) A Japanese restaurant outside of Japan; used in the naming or styling of the restaurant.


information velocity

information velocity (countable and uncountable, plural information velocities)

(marketing) The speed of information flow about a product in a market


target market

(business, marketing) A group of people whose needs and preferences match the product range of a company and to whom those products are marketed.


membership marketing

(marketing) The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization.


valu

(advertising, marketing, branding) Alternative form of value: Pertaining to value for money, or being discounted.


reattribution

reattribution (countable and uncountable, plural reattributions)

(marketing) A change of attribution for a target (usually a customer or user) that was previously active.


misbrand

en-verb

misbrand (third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)

misbrands (present singular third-person)
misbranding (participle present)
misbranded (participle past)
misbranded (past)

(business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.


M&A

(marketing) Initialism of marketing and advertising.


white paper

→ Malay: kertas putih (calque)

→ Polish: biała księga (calque)

(management, marketing) A factual write-up of something, specifically devoid of the appearance of marketing.


banner ad

(Internet, advertising) An advertisement which extends horizontally across a web-page.


CX

en-noun

CX (countable and uncountable, plural CXes)

CX has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional marketing such as media advertising and price promotions once did.

2019 June 13, Denise Lee Yohn, “Why Every Company Needs a Chief Experience Officer”, in Harvard Business Review, →ISSN:

(business, marketing) Initialism of customer experience.


red week

(marketing) A week that is in high demand because it is in a holiday high season. Especially used in time-share, but not limited to this industry.

Red Week on Wikipedia. Italian week of unrest.


white week

(marketing) A week that is in low demand because it is in a holiday low season. Especially used in time-share, but not limited to this industry.


ACV

ACV (countable and uncountable, plural ACVs)

A brand's ACV is simply the sum of the ACVs of the chains and stores that stock that brand.

2010, Philip Kotler, Nancy Lee, Paul W. Farris, Marketing Strategy from the Masters:

(marketing) Initialism of all-commodity volume.


long tail

In the marketing sense popularized by journalist Chris Anderson in 2004, alluding to the long tail of a power law distribution.

What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits.

2004 October, Chris Anderson, “The Long Tail”, in Wired, →ISSN, archived from the original on 2016-01-12:

“I would like to tell you that the Internet has made such a level playing field that the Long Tail is absolutely the place to be, that there's so much differentiation, so much diversity, so many new voices. I'd love to tell you that that's in fact how it really works. Unfortunately, it's not,” Schmidt said.

2014, Astra Taylor, quoting Eric Schmidt, chapter 4, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:

(marketing, sometimes capitalized) Sales made for less usual goods within a very large choice, which can return a profit through reduced marketing and distribution costs.


power wall

The small outlet has to adopt such marketing strategems as a "power wall" displaying goods most in demand as customers enter, or positioned at the back of the store so that they are led past other goods that may catch their eye.

1996 March 15, “SMALL BUSINESS: How to fight back when competition gets tough”, in Globe and Mail, Toronto, page C9:

2007, Jennifer Marks, "Wal-Mart Adds Home Brand Exclusives," Home Textiles Today, High Point, vol. 28, no. 27 (29 Oct), p. 1,
The new layout features a "room solutions" orientation, navigational signage, lower-profile fixtures and "power walls" for key categories like towels.

(marketing) In retail selling, a large, visually appealing display of products intended to attract the interest of customers.

They're called "power walls"—those highly visible shelves behind convenience store cashiers. Tobacco companies pay big bucks to use them ($100 million in Canada in 2005), admitting the walls are their single most effective advertising tool.

2006 October 9, Jacqueline Nunes, “Can't find the smokes?”, in Maclean's, volume 119, number 40, page 26:

2008, "Tobacco "power wall" displays banned," at www.toronto.ca, (retrieved 2 June 2008),
When you go into your local convenience or grocery store after May 31, 2008, you'll notice the "power wall" displays of tobacco products behind the counter are gone.

(marketing, Canada) Behind retail sales counters in jurisdictions where tobacco advertising has been banned or heavily restricted, a prominent, enticing display of tobacco products.


target group

(marketing) The primary group of people that something, usually an advertising campaign, is designed to appeal to.


target audience

target audience (plural target audiences)

(media, marketing) The primary group of people for whom a publication, advertisement or other type of media is designed to appeal.


qualitative research

(social sciences, marketing) A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques.

kvalitativní výzkum

techniques not relying on statistical analysis


migratable

en-adj

migratable (comparative more migratable, superlative most migratable)

more migratable (comparative)
most migratable (superlative)

(computing, marketing) Suitable for being migrated.


product placement

en-noun

product placement (countable and uncountable, plural product placements)

(marketing) A form of advertising where a brand or product is incorporated into non-advertising media such as films.

การวางผลิตภัณฑ์ประกอบฉาก

gaan waang pà-lìt-dtà-pan bprà-gòp chàak


influencer marketing

(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.


cold calling

(marketing) The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions


marketize

en-verb

marketize (third-person singular simple present marketizes, present participle marketizing, simple past and past participle marketized)

marketizes (present singular third-person)
marketizing (participle present)
marketized (participle past)
marketized (past)

"You have technology in [Chinese] universities, but people don't know what to do with it— how to marketize it."

2007, quoted in Thomas L Friedman, The World Is Flat: A Brief History of the Twenty-First Century, page 370

(business, marketing) To bring to market.


marketing collateral

(business, marketing) Printed matter used to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, and direct mailpieces.


trending

[…] the only conversation most people can keep track of is what’s trending on social media.

2015 September 28, Yesha Callahan, “Social Media Is Driving the TV Conversation”, in The New York Times:

(Internet, marketing) Popular or becoming more popular.


CPC

en-noun

CPC (countable and uncountable, plural CPCs)

Coordinate term: CPI

(Internet marketing) Initialism of cost per click.


contemporize

en-verb

contemporize (third-person singular simple present contemporizes, present participle contemporizing, simple past and past participle contemporized)

contemporizes (present singular third-person)
contemporizing (participle present)
contemporized (participle past)
contemporized (past)

Oscar Mayer tapped him to try to find some way to reposition bologna and other troubled meats that were declining in popularity and sales...when Drane began working on the project, his orders were to “figure out how to contemporize what we’ve got.”

2013, Michael Moss, “The Extraordinary Science of Addictive Junk Food”, in The New York Times Magazine:

(marketing) To modify, repackage, or present a well-known or traditional product or brand in a way that appeals to contemporary consumers.