magic moment

The "magic moment": When Emotional Branding is used either aiming at the single sense or in combination, "a point in time - or 'magic moment' - is needed to ignite the emotional bond between brand and customer.

2002, Ulrike Max, Emotional Branding: Playing with the Senses, A Conceptual Approach, page 101:

LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value. […] Facebook ushered in the modern era of growth marketing when it inaugurated a team responsible for determining the company's North Star Metric, Magic Moment and Core Product Value, monitoring them more closely and working them harder than anyone else and not being afraid of complex approaches to keep growth humming.

2017, Mike Hoefflinger, Becoming Facebook […] , AMACOM, →ISBN, page 37:

Magic moment: Represents a customer's first experience, or the “aha moment,” where they understand the value of your product. Just as every product's NSM is different, the magic moment will similarly be different—making connections in a social product, accessing a dashboard for a productivity tool, or comparing ticket prices on an airline aggregator, for example.

2020, Anuj Adhiya, Growth Hacking For Dummies, John Wiley & Sons, →ISBN:

(business, marketing) The initial experience of a customer in evaluating a product, in which its value or worth is appreciated.


genuinfluencer

LL-Q1860 (eng)-Flame, not lame-genuinfluencer.wav

Blend of genuine + influencer. Planted by WGSN in January 2021 as a supposed trend of the upcoming year.

(neologism, marketing, social media) A postmaterial influencer.


run of month

(advertising) The publisher's freedom to place an advertisement anywhere within a publication only within a given month.


run of year

(advertising) The publisher's freedom to place an advertisement anywhere within a publication only within a given year.


run of week

(advertising) The publisher's freedom to place an advertisement anywhere within a publication only within a given week.


bookfluencer

→ German: Bookfluencer

→ Spanish: bookfluencer

LL-Q1860 (eng)-Flame, not lame-bookfluencer.wav

The strategic implications in the bookfluencers' communication imply focusing on the message quality associated with authors' promotion and works without conditioning messages to their design in the chosen social network. The book is a cultural product, and customers elaborately process and analyze the bookfluencers' promotional message.

2023 July 14, Marta Magadán-Díaz, Jesús I. Rivas-García, “Persuasion and Engagement in the Spanish Bookfluencers' Content”, in Publishing Research Quarterly, volume 39, →DOI, page 246 of 234–248:

(social media, marketing, neologism) An influencer who gives advice on reading books.


greenovator

Blend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.

Peter Nierengarten, Director of Sustainability and Resilience for Fayetteville, AR, told me how he participated in an hour-long discussion about the use of the term sustainability at the 2012 USDN meeting in Portland, OR. Cities are using terms such as livable (Milwaukee), homegrown (Minneapolis), and greenovator (Boston).

2015 July 16, Myria Allen, “Changing Paradigms, Shifting Societal Discourses, and Organizational Responses”, in Strategic Communication for Sustainable Organizations. Theory and Practice, Springer, →DOI, page 55:

The Greenovators are particularly interested in small vehicles, with the most advanced low-emission technologies, and electric vehicles.

2019 October 4, Elena Candelo, “Towards the 2030s: Unusual Times Call for Unusual Strategies”, in Marketing Innovations in the Automotive Industry. Meeting the Challenges of the Digital Age, volume 37, Springer, →DOI, →ISBN, page 191:

Sustainable urban mobility plans aim at streamlining this flow and integrating the different areas of urban management in order to develop space for residents, city workers, and tourists. Besides, the car is still seen in some societies as a symbol of material status. In addition, within the group of car users, there are several specific groups that differ in priorities and preferences, such as Greenovators, High-frequency Commuters, Silver Drivers (Szmelter & Woźniak, 2016).

2019 July 12, Agnieszka Szmelter, “Car-related mobility patterns of Polish Y generation – implications for future urban transport”, in Transportation Research Procedia, volume 39, →DOI, page 515:

2023 November 30, European Centre for the Development of Vocational Training (Cedefop), “Briefing note - From ‘greenovators’ to ‘green’ minds: key occupations for the green transition. The nuances of defining ‘green’ occupations”, in Publications Office of the European Union, Thessaloniki, →DOI:

(neologism, marketing) A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.


multidisciplinary team

en-noun

multidisciplinary team (usually uncountable, plural multidisciplinary teams)

(business, marketing) A group of different professionals originating from various disciplines and agencies, with each of them providing different services for a client.


collateral material

collateral material (plural collateral materials)

(business, marketing) Any type of media designed to convey a message about a company for an audience with the intention of increasing sales and brand awareness.


redemption price

redemption price (countable and uncountable, plural redemption prices)

(business, marketing) The amount of money that is paid to repurchase or redeem something that was previously sold or relinquished.


digital direct marketing

(business, marketing) A marketing method that uses the email of a consumer to send advertisements and other forms of communications to a target audience.


product sample

(marketing) A sample of a consumer product that is given to the consumer free of charge so that they may evaluate a product before committing to a purchase.