street team

Companies can check the effectiveness of a street team by watching sales in the team's neighborhood. The team that doesn't get results won't get work.

2000, William Shaw, Westside: Young Men and Hip Hop in L.A., page 35:

Urban brands are hiring what they call "street teams" to go into ethnic communities, where there is a vital market, and target the underprivileged.

2005, Donny Deutsch with Peter Knobler, Often Wrong, Never in Doubt: Unleash the Business Rebel Within, page 157:

2008, Annie Zaleski, "Resolution No. '09", Riverfront Times, volume 33, number 1, January 1–7, 2009, page 37,
Get a street team who can handle online promotion and flyering.

(marketing) A marketing team that operates in less structured settings to promote a product or brand.


microtargeting

Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc.

2008, Barbara Bardes, Mack Shelley, Steffen Schmidt, American Government and Politics Today: The Essentials 2008, Cengage Learning, →ISBN, page 198:

Against these macro forces that structure presidential and congressional campaigns (among other races), campaign managers must find the best tools and make the best use of data to target their core voters with campaign messages. Nowadays, campaign managers are debating the impact of microtargeting and various other targeting tools. Some managers argue that technological advances empower them to send specific and highly personalized messages to particular segments of the electorate in more efficient ways than ever.

2016, William J. Feltus, Kenneth M. Goldstein, Matthew Dallek, Inside Campaigns: Elections through the Eyes of Political Professionals, CQ Press, →ISBN:

The increased prevalence and importance of data-driven microtargeting have had consequences for the character of Canadian political parties and the party system. In this era of electoral-professional parties, data-driven microtargeting, strategic political communication, and message control now dominate to the point that they determine even the most mundane of party activities (Flanagan 2014).

2017, Alex Marland, Thierry Giasson, Anna Lennox Esselment, Permanent Campaigning in Canada, Vancouver: UBC Press, →ISBN, page 61:

Microtargeting has also enabled advertisers to discriminate in ways that are hard for regulators to catch.

2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times, →ISSN:

(politics, marketing) The targeting of small, specific demographics on a person-by-person basis.


multibrand

Ms. Hoffman, of the Sloan Center, said the multibrand retailing approach of Sephora is still viable, because […] Sephora has invested heavily in its own brand.

2007 October 1, Bob Tedeschi, “When Beauty Is More Than a Click Deep”, in New York Times:


EIK

(real estate advertising) A kitchen with room for a table and chairs, or with a counter meant for eating on and room for barstools.


targetability

en-noun

targetability (usually uncountable, plural targetabilities)

Digital signs, Ms. Senese said, offer “immense creativity, flexibility and targetability for different demographics, which was really never an option for out-of-home advertising.”

2007 January 11, Louise Story, “Digital Billboard Up Ahead: New-Wave Sign or Hazard?”, in New York Times:

(marketing) The potential to be aimed at or customised for a specific market.


midroll

He says he has never used an edited thumbnail, inserted a midroll ad or tried to chase any kind of YouTube trend.

2024 May 23, Chris Almeida, “They’re Ignoring MrBeast’s Rules of YouTube, and Thriving”, in The New York Times, →ISSN:

(Internet, advertising) An advertisement that interrupts an online video, playing before the video resumes.


snackable

en-adj

snackable (comparative more snackable, superlative most snackable)

more snackable (comparative)
most snackable (superlative)

Media is bite-size (or snackable). Content has to be consumable or people don't know how to fit it into their day.

2007, Brian Reich, Dan Solomon, Media Rules!:

(marketing) Suitable for viewing or consuming in small portions.


consol

(business, marketing) Clipping of consolidation.: Only used in naming


consol

(business, marketing) Clipping of consolidated.: Only used in naming


bounceback

List management company and rental order service. Includes AMERICAN CONSUMER (10,372,518 names) covering such subject lists as horticultural products, art prints, books, jewelry and fashion items, diet products, beauty and cosmetics, housewares and gifts, general merchandise, catalog offers, bouncebacks, […]

1977, Richard D. Millican, National Mailing-list Houses, page 5:

It is not unusual to get as high as 15 or 20 percent return in bounceback orders if customer satisfaction with the original order is high and the appeal for a follow-up order is strong.

1991, Herman Holtz, Starting and Building Your Catalog Sales Business, page 11:

Bouncebacks encourage customers […]

1996, Night Club & Bar, volume 12, page 16:

(marketing) A customized order form sent out with previously ordered goods, encouraging the customer to make a further order, perhaps motivated by a discount or free gift.


masstige

(marketing) A class of products that are affordable for the general consumer but positioned as luxury goods.


brandless

(marketing) Without a brand; unbranded, generic.


prosumer

(marketing, of a consumer product) Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.

(marketing, of a consumer product) High-end.


subbrand

Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.

2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, in New York Times:


vertical market

en-noun

vertical market (plural vertical markets)

The market for point-of-sale terminals is a vertical market.

(marketing) A market made up of similar businesses and customers with particular specialized needs.


horizontal market

horizontal market (plural horizontal markets)

The market for wordprocessors is a horizontal market.

(marketing) A market that encompasses a wide variety of industries.


product differentiation

product differentiation (countable and uncountable, plural product differentiations)

(economics, marketing) Perceived differences between the product of one firm and that of its rivals so that some customers value it more.

(economics, marketing) The process of creating such differences.


horizontalize

en-verb

horizontalize (third-person singular simple present horizontalizes, present participle horizontalizing, simple past and past participle horizontalized)

horizontalizes (present singular third-person)
horizontalizing (participle present)
horizontalized (participle past)
horizontalized (past)

(transitive, marketing) To adapt to a horizontal market.


overbrand

overbrand (third-person singular simple present overbrands, present participle overbranding, simple past and past participle overbranded)

overbrands (present singular third-person)
overbranding (participle present)
overbranded (participle past)
overbranded (past)

"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...

2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:

If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.

2007, Neil Henry, American carnival: journalism under siege in an age of new media:

The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...

2008, David A Aaker, Spanning Silos: The New CMO Imperative:

(marketing) To use too many brands (proprietary names in marketing).


ad inventory

(advertising) The types of advertisements (web banners) that can be displayed.


keystone pricing

(business, marketing) A pricing method where the price is doubled at each level of distribution.


bottle glorifier

en-noun

bottle glorifier (plural bottle glorifiers)

The bottle glorifier features a solar motor that runs on ambient bar light, which oscillates the brand logo. A small flashing LED is also positioned on the ....

2000 February 21, “AJS & Assoc. of Reedsburg.”, in Modern Brewery Age:

The 18-year-old has other product-specific materials, such as a review from F. Paul Pacult's The Spirit Journal and wood bottle glorifier sets.

2001 September 1, “Fall into Whiskey”, in Beverage Industry:

Also highlighting the brand's core convenience and health aspects are a 2-ft. shelf organizer and a bottle glorifier with suction cups

2003 April 1, “A Drink to your health”, in Point of Purchase:

(marketing, alcoholic beverages) A display that is designed to fit on a bottle, typically with a cut-out area to hold the bottle in position.


verticalize

en-verb

verticalize (third-person singular simple present verticalizes, present participle verticalizing, simple past and past participle verticalized)

verticalizes (present singular third-person)
verticalizing (participle present)
verticalized (participle past)
verticalized (past)

(transitive, marketing) To adapt to a vertical market.


direct marketing

In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:

(business, marketing) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer.

直效營銷

marketing that reaches customers by direct communication


clickstream

“My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”

2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times:

Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…]

2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies, John Wiley & Sons, →ISBN:

(computing, marketing) A profile of a user's activity in a web browser or other software, based on what is clicked.


family size

(marketing, singular only) A size for a container of goods, among the largest sizes meant for sale to a householder consumer.


fun size

(singular only, marketing euphemistic) A small size.


mailpack

(marketing) A collection of published, printed materials, and sometimes other objects, placed in a container (typically an envelope) and sent through the mail to a specific person or postal address.


accepted pairing

en-noun

accepted pairing (plural accepted pairings)

(advertising) A technique in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors.


sunblush

(marketing, of tomatoes) Partially sun-dried.


off brand

(marketing) A brand other than a famous one, for a product or service for which a famous brand exists.


packshot

(advertising) A still or moving close-up of a (usually packaged) product, used to portray the product in advertising.


consumer good

Coordinate term: capital goods

fast-moving consumer goods

At a shopping mall, one can purchase all kinds of consumer goods.

The basket of consumer goods in the United States Consumer Price Index has changed little this year.

This is a result of a switch from High Street to online retailing, requiring consumer goods to be delivered to the door from large-scale distribution parks that have sufficient traffic to justify a rail terminal.

2024 January 10, 'Industry Insider', “Success built on liberalisation and market freedom”, in RAIL, number 1000, page 69:

(business, marketing, chiefly in the plural) Goods that are meant to be sold to consumers or end-users.


multibranded

This allows active sales outside of established territories and multibranded retailing in order to open up competition across the automotive value chain.

2005, Chris Fill, Marketing communications: engagements, strategies and practice:

(marketing) Existing under multiple brands.


CTM

CTM (countable and uncountable, plural CTMs)

(Canada, finance, marketing) Abbreviation of Canadian Tire Money.


boxing day

(business, marketing) The day or days (boxing week) following Christmas (December 25th) when stores have large reductions.


boxing week

Derived from boxing day (“the day after Christmas”).

(business, marketing) The period after Christmas (December 25th) until New Year's (or longer), when stores offer large discounts.


MIR

MIR (countable and uncountable, plural MIRs)


price point

Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.

The big-box stores are selling our $120 price-point items at $99 or less.

(marketing, chiefly US) A price, viewed as one of a number of prices for related retail goods.


price point

en-verb

price point (third-person singular simple present price points, present participle price pointing, simple past and past participle price pointed)

price points (present singular third-person)
price pointing (participle present)
price pointed (participle past)
price pointed (past)

(marketing, chiefly US) To set price points on goods; to engage in price-lining.


virality

en-noun

virality (usually uncountable, plural viralities)

The point is virality—content so outlandish that people can’t help but talk about it.

2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic:

(advertising, marketing) The state or condition of being viral; tendency to spread by word of mouth.

viralité

the state or condition of being viral; tendency to spread by word of mouth


TAP

TAP (countable and uncountable, plural TAPs)

(advertising) Initialism of total audience package: an offering that includes ads broadcast during every part of the schedule.


white label

US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

(marketing) A rebranded product: a generically manufactured product, branded with the marketer's or retailer's trade dress.


landing page

A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly.

1996, Robert F. Breedlove, Web Programming Unleashed, Indianapolis: Sams.net, page 910:

When the user arrives at that landing page the content is not generic (as the home page will be) but specific

2007, Richard Gay with Alan Charlesworth and Rita Esen, Online marketing: a customer-led approach, page 294:

Your most important information on the landing page should be above the fold.

2008, Susan Sweeney, 101 Ways to Promote Your Tourism Business Web Site, page 104:

If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need.

2009, Shari Thurow with Nick Musica, When Search Meets Web Usability, page 71:

Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page?

2010, Perry S. Marshall with Bryan Todd, Ultimate Guide to Google Ad Words, page 110:

(web design, marketing) A web page at which a user first arrives at a website, now especially one optimized for a marketing campaign or for lead generation.


organic salt

(informal, marketing) table salt that has no additives


sticker price

(marketing) A price displayed on or near merchandise indicating a price at which the merchandise is offered for sale.


unit price

After 10 years, a unit price of between 40p-50p could reduce the number of alcohol-related deaths in Wales by 200-250, she said.

2010 April 28, Tom Bodden, “Health minister Edwina Hart wants law to force up the price of alcohol in Wales”, in Daily Post:

(business, marketing) The price of a standard amount of a good, as of weight or volume. (For example, if the price of a package of biscuits is 100 pesos and the package's net weight is 250 grams, then the biscuits' unit price per kilo is 400 pesos.)


strawbana

a strawbana smoothie

(informal or marketing) A mixture of strawberry and banana.


concepting

(advertising, nonstandard) The generation of new ideas.


microcopy

microcopy (countable and uncountable, plural microcopies)

If your microcopy isn't getting the job done, you'll lose users—and all the marketing in the world might not get you a second chance.

2013, Smashing Magazine, Designing Better UX:

(uncountable, marketing) Very short copy.


babysitter test

"We set out to create a remote that passes the babysitter test," says Klarke, director of marketing and development for Harmony remotes.

2006 June 29, “At last, new remotes that are 'universal'”, in Baltimore Sun, retrieved 2010-08-25, page 5D:

I call it the babysitter test. Can I give a remote control to a 15-year-old, gum-snapping Valley Girl and explain, clearly and succinctly in less than 3 minutes, how she can watch TV? Without getting a panicked call when American Idol begins? TiVo passes the test.

2006 November 1, Jim Louderback, “Does the PC Belong in the Living Room?”, in PC Magazine, retrieved 2010-08-25:

At the devices’ launch, the company claimed this ease of use would pass “the babysitter test” of making TVs and DVD players intuitive to use.

2010 May 25, Matt Warman, “Bose bids to simplify home cinema”, in telegraph.co.uk, retrieved 2010-08-25:

(idiomatic, manufacturing, marketing) A test for the ease of use of household appliances.


marketspace

From market + space, modelled on marketplace.

(Internet, marketing) A virtual marketplace on the Internet.


conversion rate

conversion rate (plural conversion rates)

(marketing) The proportion of visitors to a website who take an action desired by the marketers, such as buying a product or subscribing to a newsletter.


preroll

preroll (countable and uncountable, plural prerolls)

Are ads that play before video clips, known as prerolls, more effective when paired with banner ads?

2009 July 27, Brooks Barnes, “Lab Watches Web Surfers to See Which Ads Work”, in New York Times:

(Internet, advertising, countable) An advertisement that plays before the main content.


Cyber Monday

(US, marketing) The Monday after Thanksgiving, regarded as a day when many people shop online.

الِاثْنَيْن الْإِلِكْتْرُونِيّ

the Monday after Thanksgiving, regarded as a day when many people shop online


perpetual beta

(marketing) A marketing strategy in which a maker of computer software or hardware repeatedly launches early versions of new products as a product development feedback method.


dwell time

dwell time (usually uncountable, plural dwell times)

The length of time that a thing or person remains in a given state.

(Internet, marketing) The amount of time that a user spends on a certain page or site.


RTB

(advertising) Initialism of real-time bidding.


uplevel

(marketing) Having greater capabilities or a higher version number.


downlevel

The downlevel Gillette Good News subbrand works in part because the rest of the razor line is positioned (and thus elevated) by the Gillette Sensor.

2012, David A. Aaker, Building Strong Brands:

(marketing) Having lesser capabilities or a lower version number.


premiumization

“The pace of premiumization has slowed,” he said.

2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times:

(marketing) The move towards more expensive premium products.


Superstitial

Over 10% of viewers have visited the truth site through one of these Superstitial ads.

2003 June, K. M. Ribisl, “The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use”, in Tobacco Control, volume 12, page i55:

[T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.

2005 September 19, Gavin O'Malley, “Pace Thyself”, in MediaPost, retrieved 2011-08-12:

A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

2006 April 24, Pam Stein, “Innovative Media Plans”, in iMEDIA Connection, retrieved 2011-08-12:

(advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.


CDP

en:Constitutional Democratic Party (disambiguation)

customer data platform
w:customer data platform

(marketing) Initialism of customer data platform.


third screen

(marketing, business) The screen of a mobile device (as opposed to earlier television and computer screens), regarded as a means of transmitting advertisements etc.


early adopter

(marketing, business) A person who begins using a product or service at or around the time it becomes available.


geotarget

en-verb

geotarget (third-person singular simple present geotargets, present participle geotargeting, simple past and past participle geotargeted)

geotargets (present singular third-person)
geotargeting (participle present)
geotargeted (participle past)
geotargeted (past)

(transitive, Internet, marketing) To target (an Internet user) with specific content for a geographic location.


debrand

debrand (third-person singular simple present debrands, present participle debranding, simple past and past participle debranded)

debrands (present singular third-person)
debranding (participle present)
debranded (participle past)
debranded (past)


Green Monday

From green in its sense of “environmentally friendly”.

(US, marketing) The Monday before Christmas, used as a shopping event to order last-minute gifts for shipping before Christmas Day.


manufacturers representative

en-noun

manufacturers representative (plural manufacturers representatives)

manufacturer's representative
manufacturer's representative#English

(business, marketing) Alternative form of manufacturer's representative


manufacturer's rep

manufacturer's rep (plural manufacturer's reps)


manufacturers rep

manufacturers rep (plural manufacturers reps)

(proscribed, business, marketing) Alternative form of manufacturer's representative


manufacturer's representative

manufacturer's representative (plural manufacturer's representatives)

(business, marketing) An independent selling organization, paid principally by commission that usually represents multiple lines of products (usually not directly competitive).


distribution channel

distribution channel (plural distribution channels)

From the metaphor of goods or services flowing from production to use.

(business, marketing) the route by which goods or services are passed from producer to user


chickenability

(marketing) The quality of convenience and wide palatability in a consumer food product.


makegood

(television, radio, advertising) A rerun of an advertisement to make up for previous cancellation or error by the broadcaster.


SCA

(marketing) Initialism of sustainable competitive advantage.


kidfluence

Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."

2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266:

(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.


soft launch

Coordinate term: hard launch

(marketing) The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.


minutage

The Statement set conditions for cross-promotion of digital services outside of designated advertising minutage, addressing in particular how analogue terrestrial licensees could promote their associated digital services.

2010, Jonathan Hardy, Cross-media Promotion, page 207:

(advertising) The amount of time, in minutes, during which advertising can be broadcast.


above the line

(marketing) Having a broad reach rather than targeting a specific demographic.


halo effect

In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.

1980, Advertising Magazine, volumes 63-69, page 13:

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.


ROP

ROP (countable and uncountable, plural ROPs)

(uncountable, advertising) Initialism of run of paper.

(uncountable, advertising) Initialism of run of press/run of paper.


EOR

EOR (countable and uncountable, plural EORs)

(marketing) Initialism of email open rate.


link bait

From link + -bait (manipulation to elicit a particular response).

af

Sustainable link bait is rooted in quality content.

2007, Amelia Painter, Opening and Operating a Bed & Breakfast in the 21st Century, page 183:

A good link bait tool will create 'brand evangelists' — people who will talk positively about you.

2009, Susan Rice Lincoln, Mastering Web 2.0:

Link bait content is typically written about a hot, real-time topic such as breaking news.

2011, Susan Gunelius, Content Marketing For Dummies, page 53:

I've seen link bait succeed in the form of a downloadable scientific research paper, and I've seen it succeed in the form of a picture of a golden retriever in a tutu.

(Internet marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

Many bloggers write false story headings about search topics that are trending as well, resulting in high bounce rates, abandonment by subscribers, and raising the ire of other bloggers in the industry. You should never write false headings or try to manipulate your readers with link bait.

2010, Douglas Karr, Chantelle Flannery, Corporate Blogging For Dummies, page 384:

Link bait is content or a feature on a website that is expressly designed to get users' attention so they click through to another website.

2014, Sunni Brown, The Doodle Revolution: Unlock the Power to Think Differently:

There is also content that appears on the bottom of many websites with link bait type headlines like, "See the Dinner Hack that Millennials are Crazy for."

2017, Jayne Barnett, Advertising Nuggets:

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way).

2017, Anne Ahola Ward, The SEO Battlefield, page 22:

(Internet marketing, nonstandard) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.


supp.

(law, marketing) Abbreviation of supplement.


brand parity

"Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand."

1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)

This is called "brand parity," when the only real difference between products is their ads.

1994, Leslie Savan, The Sponsored Life, →ISBN, page 304:

Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.

2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 2013-10-04:

Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph.

2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 2013-10-04:

(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands.


clickbait

en-noun

clickbait (countable and uncountable, plural clickbaits)

From click + -bait (manipulation to elicit a particular response).

af

Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.

2012, Gideon Haigh, The Deserted Newsroom, Penguin, →ISBN:

"His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".

2013 September 29, Peter Preston, The Observer:

In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons, →ISBN:

In comparison with algorithms used in the past, this SI based technique provided a better accuracy and a human interpretable set of rules to classify clickbaits

2019, Deepanshu Pandey, Garimendra Verma, Sushama Nagpal, “Clickbait Detection Using Swarm Intelligence”, in Advances in Signal Processing and Intelligent Recognition Systems:

(Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

klikaas

content aimed at generating advertising revenue


PPC

en-noun

PPC (countable and uncountable, plural PPCs)

(Internet marketing) Initialism of pay-per-click.


TOFU

To move prospects through a marketing funnel, you need to provide content designed to satisfy their needs at each of the three stages:
 » Content at the top of the funnel (TOFU) that facilitates awareness

2018, Business Skills All-in-One For Dummies, John Wiley & Sons, →ISBN, page 603:

(marketing) Initialism of top of funnel.


microsegment

(marketing) A very precise division of a market.


micromarketing

(marketing) The use of marketing strategies that focus on specific small markets (microsegments) or individual consumers.


tea garden

(marketing) Synonym of teahouse (“cafe restaurant that primarily serves tea and accompaniments”)


Small Business Saturday

(US, marketing) The Saturday after Thanksgiving, promoted as a day for shopping at local small businesses


POG

POG (countable and uncountable, plural POGs)


macrosegment

(marketing) A broad division of a market, encompassing many potential customers.


AIDA

(marketing) Initialism of attention, interest, desire, action.


fast follower

(marketing) One who is not an early adopter but begins using a product or service shortly after its introduction.


cool hunter

When Converse's cool-hunter DeeDee Gordon was in Los Angeles, she saw white teenage girls dressing like cholos, or Mexican gangsters, wearing tight white tank tops known as "wife beaters," a bra strap hanging out, long shorts, tube socks, and shower sandals.

1999, Dorothy Leonard-Barton, Walter C. Swap, When Sparks Fly: Igniting Creativity in Groups, page 87:

Google Damien and you will find a director of music videos and commercials. Google Cayce and you will find “coolhunter,” and if you look closely you may see it suggested that she is a “sensitive” of some kind, a dowser in the world of global marketing.

2003, William Gibson, Pattern Recognition:

Seventeen-year-old Hunter is a cool hunter employed by an advertising and marketing agency which has a transnational sporting goods corporation, thinly disguised as Nike, as a major client.

2011, Kerry Mallan, Clare Bradford, Contemporary Children's Literature and Film, page 66:

This is where the edgiest fashion happens (and where the major brands send their researchers and cool-hunters to sniff out the coming looks).

2015 June 23, Jess Cartner-Morley, The Guardian:

(colloquial, marketing) Someone employed to find the newest trends, especially by the fashion or media industry.


viralness

Well, more than 16 million people didn’t miss it, and the family parlayed the viralness into a G-rated franchise that continues at 9 p.m.

2015 October 22, Neil Genzlinger, “10 Unconventional Halloween Diversions”, in New York Times:

(advertising, marketing) Synonym of virality


fun pack

Companies often use pictures of kids on their packaging and make individual “fun pack” or “snack pack” servings to make their food more kid-friendly.

2008, Frances O'Connor, Obesity and the Media, page 28:

(marketing) A small ("fun-size") package of snacks etc.


OOH

(advertising) Initialism of out of home denoting forms of advertising, such as billboards, that reach consumers outside of their homes.


coined name

For example, the coined name "Hardiclad" used to describe molded plastic drawer fronts having the appearance of wood, is not sufficient to disclose that such parts are plastic or that they are not wood.

"Corn Dogs" made from poultry cooked sausage, e.g., poultry franks or poultry frankfurters, must show the "kind" of poultry used in conjunction with the coined name "Corn Dogs," e.g., "Chicken (or Turkey) Corn Dogs."

2005, Y. H. Hui, Frank Sherkat, Handbook of Food Science, Technology, and Engineering, →ISBN, page 4:

The coined name, too, should be easy to pronounce and easy to spell. It should not be grotesque or in any way displeasing. Possibly the name "Mak-Mor Sales Company" can be criticised on this score.

2008, Paul Terry Cherington, Advertising as a Business Force, →ISBN, page 361:

(advertising) A newly invented word used as the name of an ingredient, product, or brand. For example, the use of "Kreme" for non-dairy cream-like products.


geomarketing

While there is a wide range of practical applications for this problem (e.g., reachability analyses, geomarketing, visualizing the cruising range of a vehicle), there has been little research on fast computation of isochrones on large, realistic inputs.

2015, Moritz Baum, Valentin Buchhold, Julian Dibbelt, Dorothea Wagner, “Fast Computation of Isochrones in Road Networks”, in arXiv:

(marketing) The integration of geographical parameters into various aspects of marketing, including sales and distribution.

géomarketing

Integration of geographical parameters into various aspects of marketing


shortform

(advertising, of a television advertisement) Running for a relatively short time, typically no more than two minutes.


longform

(advertising, of a television advertisement) Running for a relatively long time, typically more than two minutes.


growth hacker

Josh Elman, a growth hacker at Twitter, recognized early on that it was possible to "focus on understanding your users and how they discover and adopt your products [and to] build features that help you acquire and retain more users, rather than just spending marketing dollars."

2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company:

(Internet, marketing) Someone who is skilled in both marketing and programming, and utilises these skills to grow the userbase of a startup.


angel dusting

(advertising, marketing, pharmacology) The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.


poster stamp

(philately, advertising) A label, resembling a postage stamp, issued to advertise or commemorate a product or event.


LTV

LTV (countable and uncountable, plural LTVs)

At the end of the process, the company has a topic and a dollar amount — the term's "lifetime value," or LTV — that Demand expects to generate from any resulting content.

2009 October 19, Daniel Roth, “The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model”, in Wired, volume 17, number 11, →ISSN:

(business, marketing) Initialism of (customer) life-time value.


demand partner

(marketing) A business that generates demand for another business's advertisement inventory.


hard launch

Coordinate term: soft launch

(marketing) The release of a product or service (particularly software) to the general public.


A/B testing

(marketing, software, testing) The use of a randomized experiment with two variants (termed A and B) which differ in a single particular.


market segment

(marketing) A group of customers that share at least one characteristic in one homogenous market.


paradessence

Blend of paradox + essence, coined by Alex Shakar in 2001.

The paradessence of coffee is stimulation and relaxation. Every successful ad campaign for coffee will promise both of those mutually exclusive states.“ Chas snaps his fingers in front of her face. ”That’s what consumer motivation is about, Ursula. Every product has this paradoxical essence. Two opposing desires that it can promise to satisfy simultaneously. The job of the marketer is to cultivate this schismatic core, this broken soul, at the center of every product.“

2001, Alex Shakar, The Savage Girl, →ISBN:

The marketer's task, therefore, is to manage this tension, this broken soul, this bifurcated core, this paradessence of a product or service.

2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, →ISBN, page 53:

Palin is a paradessence, and hence a wildly popular commodity, because she combines the family-centeredness of the ideal suburban Mom with the ruthlessness of a corporate “warrior” in the dog-eat-dog neoliberal economy, or of a hard-core ideologue/foot soldier for the Far Right. She is sort of a perfect combination of June Cleaver and Ilse Koch. She both energizes the GOP’s fundamentalist-Christian base (which was previously very suspicious of McCain), and appeals to non-fundamentalist, independent white voters (who find her even more charismatic than Obama — with the added advantage that she’s white, to boot). It is probable that, given how gender formations work in America today, so powerful a paradessence would have to appear in the form of a woman, rather than a (heterosexual) man.

2008, Steven Shaviro, “An Issue That Won’t Go Away”, in The Pinocchio Theory:

Although he attributes the theory of paradessences to Chas, Shakar has described the concept as an invention of his own, one that he takes as true: "[W]alking around supermarkets myself, watching commercials, paying attention to what had an effect on me, and then trying to figure out why it did...I came up with the idea of paradessence" (Hogan). One gets the sense that Shakar believes in the power of the "paradessence." that (along with "postirony") it is not only one of the novel's central neologisms, but a principle of construction for the novel itself.

2009, Lee Konstantinou, Wipe that smirk off your face, page 227:

(marketing) The quality of appealing to and promising to satisfy multiple contradictory desires.


LOHAS

(marketing) Initialism of lifestyles of health and sustainability: a market segment defined by sustainable living and "green" ecological initiatives.


streamie

As a group, streamies represent a very desirable demographic for advertisers. Streamies are among the most active group of internet users, spending more time on-line than the average internet user.

2004, Christopher H. Sterling, Encyclopedia of Radio 3-Volume Set, →ISBN, page 1244:

Many streamies use their office PCs to tune in to their favorite stations. Some use Web radio as a way to keep up with hometown news from a distance. In particular, sporting event broadcasts are very popular with streamies. Marketing analysts have noticed that the proportion of Internet users who are streamies is increasing.

2005, Alan Kvanli, Robert Pavur, Kellie Keeling, Concise Managerial Statistics, →ISBN:

The streamie has important demographic characteristics that make them attractive marketing targets.

2006, Joe Follansbee, Hands-On Guide to Streaming Media, →ISBN:

(marketing) A consumer who frequently listens to, views and interacts with streaming media on the Internet.


direct selling

(business, marketing) The marketing and selling of products directly to consumers away from a fixed retail location.


below the line

(marketing) Targeting specific demographics through trade shows, search engine advertising, etc. rather than the mainstream media.


Giving Tuesday

(US, marketing) The Tuesday after Thanksgiving Weekend, promoted as a day for donations, after the consumerism of Black Friday/Black Week/Cyber Monday


OTH

Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.

2000, Ray Wright, Advertising, page 224:

(advertising) Initialism of opportunity to hear.


multibuyer

(marketing) A customer who makes more than one purchase.


time to market

time to market (countable and uncountable, plural times to market)

(business, marketing) The length of time between the conception of a product and its availability for sale.


superviral

en-adj

superviral (comparative more superviral, superlative most superviral)

more superviral (comparative)
most superviral (superlative)

a superviral catchphrase


evoked set

The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.

(marketing) A small group of brands that consumers consider before making a purchase.


chumbox

From chum + box, suggesting the chumbuckets used in fishing, full of rancid bait.

ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-clickbait-took-over-the-web zero results :(

2014 April 22, Alene Vincent, “Alene Vincent on Twitter”, in Twitter, archived from the original on 2017-05-26:

This is a chumbox. It is a variation on the banner ad which takes the form of a grid of advertisements that sits at the bottom of a web page underneath the main content. It can be found on the sites of many leading publishers, including nymag.com, dailymail.co.uk, usatoday.com, and theawl.com (where it was “an experiment that has since ended.”)

2015 June 4, John Mahoney, “A Complete Taxonomy of Internet Chum”, in The Awl, archived from the original on 2017-05-26:

You know those bizarre ads at the bottom of a lot of web pages? “10 foods that will kill you,” “Creepy historical photos,” things like that? Here are a few that caught my eye lately: “Which presidential politician are you?” “Which actor are you?” or even “Which Kardashian are you?” Then you’re supposed to click and answer a few questions about yourself to find out. It’s called the “chumbox,”—click bait junk advertising that doesn’t deliver.

2016 October 12, John Stonestreet, “Beware the Chumbox”, in Break Point, archived from the original on 2017-05-26:

But to some news publishers, already fending off fake-news accusations and struggling to retain readers, chumbox ads have turned from annoying to toxic. The New Yorker stopped posting them in 2016.

2019 October 4, Tiffany Hsu, “You Will Be Shocked by This Article”, in The New York Times, →ISSN:

(Internet marketing) A grid of clickbait advertisements on a webpage.


bite and smile

(advertising) The depiction of people enjoying a product, rather than a mere exposition of the product's benefits.


distress purchase

en-noun

distress purchase (plural distress purchases)

(marketing) A purchase made out of necessity, rather than for pleasure.


market segmentation

market segmentation (countable and uncountable, plural market segmentations)

(economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.


value-added service

value-added service (plural value-added services)

(business, marketing) A service used to promote the primary business of an enterprise that is provided at little or no cost.


drip marketing

(marketing) A communication strategy in which a previously prepared series of messages are sent to customers or prospects over time.


double opt-in

(Internet, marketing) The situation where a subscriber to a newsletter etc. first provides their e-mail address and then receives a confirmation request to that address, requiring them to take further action (such as clicking a hyperlink) to activate the subscription.


CTA

CTA (countable and uncountable, plural CTAs)

(marketing) Initialism of call to action.


MMP

MMP (countable and uncountable, plural MMPs)

(Internet marketing) Initialism of mobile measurement partner.


empathy map

(marketing) A diagram summarising a consumer's feelings about a product or service.


bounce rate

(Internet marketing) The proportion of visitors who arrive at a website and then leave rather than continuing to view other pages within the same site.


shoutline

The shoutline of the poster for the film (which had some theatrical exhibition in countries like Spain, Germany and some in South America and a substantial video release) was: 'He came to destroy her family. And she fell in love with him.'

1999, Julian Friedmann, Roy Ascott, How to Make Money Scriptwriting, →ISBN, page 74:

Apart from the imprint, and the type size, the two versions differ only in the spelling on the front cover, in that the Duckworth shoutline describes the book as 'an hilarous collection of apocryphal anecdotes', a mistake that for ever more mortified the meticulous Colin when, in proudly passing me a copy of the book hot from the press, his eye suddenly fell on the misprint on the jacket.

2000, Rodney Dale, The Wordsworth Book of Urban Legend, →ISBN, page 191:

The third shoutline and final paragraph hint at this final conflict.

2014, Kris James, Hook, Tagline, and Sinker: Writing Irresistible Book Descriptions:

(advertising) A line of text that is formatted to be particularly eye-catching.


mystery guest

For example, an amusement park may hire an outside marketing firm to send a mystery guest to the park to evaluate his or her experiences with the park's sales and service employees.

2007, Ken Kaser, Dotty B. Oelkers, Sports and Entertainment Marketing, Cengage Learning, →ISBN, page 111:

Another consideration is setting up the program to avoid departmental rivalries and bias by applying objective measures of effectiveness. For example, to check on frontdesk performance, the mystery guest can record how long the clerk took to answer the phone.

1995, Time Sharing Institute, Worldex Corporation, Vacation Industry Review: A Publication of the Time Sharing Institute, The Institute, page 103:

A mystery guest check by means of e-mail inquiries sent to selected tourism organizations was undertaken to determine the response behaviour and breadth of information provided.

2013, Noel Scott, Eric Laws, Knowledge Sharing and Quality Assurance in Hospitality and Tourism, Routledge, →ISBN:

(marketing, business) A person hired by a company to pose as a customer in order to evaluate the quality of its service.


purchase funnel

purchase funnel (plural purchase funnels)

(marketing) The process by which a person learns about a brand, is attracted to it, and finally becomes a customer.


what wins on Sunday sells on Monday

Doesn't anyone remember the axiom that what wins on Sunday sells on Monday? Automotive execs may wonder whether that still applies, but you can bet they know who won before they go to bed each Sunday night.

1991 July 3, Al Pearce, “General Motors likely to reduce NASCAR funds”, in Daily Press, Virginia, US, retrieved 2018-10-15:

"The automakers have provided a lot of money and support for NASCAR," Baker said. "They believe that what wins on Sunday sells on Monday."

2008 December 20, Don Crinklaw, “Life in the fast lane”, in Sun-Sentinel, Florida, US, retrieved 2018-10-15:

"Chevrolet wants to have an engine running after midyear so by July we want to be running it on the track in car tests," Penske said. "They say what wins on Sunday sells on Monday."

2011 April 8, Bruce Martin, “Penske talks future in IndyCar, Danica's foray in NASCAR, more”, in Sports Illustrated, retrieved 2018-10-15:

Auto racing was a glamorous extension of Detroit's iconic position in American life, where "win on Sunday, sell on Monday" was gospel truth.

2012 May 22, Micheline Maynard, “'Mad Men' And The Glory Of Mid-1960s Cars”, in Forbes, retrieved 2018-10-15:

(chiefly US, marketing, motor sports) A brand of automobile that performs well in racing competitions will be popular with retail purchasers.

There's an old saying in the golf industry: What wins on Sunday sells on Monday. Golfers are the ultimate copycats.

2006 April 13, Ed Sherman, “Dual-driver bag is not for duffers”, in Chicago Tribune, retrieved 2018-10-15:

(chiefly US, marketing, by extension) Any equipment available to consumers that performs well in widely-viewed public events on weekends can be expected to receive higher retail sales subsequently.


job market

job market (countable and uncountable, plural job markets)

/ˈd͡ʒɑb ˌmɑɹkɪt/

/ˈd͡ʒɒb ˌmɑːkɪt/

/ˈd͡ʒɑb ˌmɑɹkət/

America’s job market continues to expand despite elevated interest rates maintained by the Federal Reserve (Fed).

2024 February 5, “The effect of the job market on the economy”, in U.S. Wealth Management – U.S. Bank:

The job market remains one of the U.S. economy's main engines, with the nation's unemployment rate near a 50-year low and wages finally pulling ahead of inflation.

2024 February 1, Aimee Picchi, “The job market is strong. So why did layoffs double in January?”, in CBS News:

(business, marketing) A market in which employers seek out potential employees and employees search for prospective jobs.


free-from

In general, Mintel's research shows that consumers appear happy with the quality and taste of free-from products, but they are still looking for greater choice.

2005, Food Australia: Official Journal of CAFTA and AIFST, page 222:

In the UK, the overall market for 'free-from' products is expected to show continued strong growth in the near future. Within the next 5 years, it is expected to almost double, growing by 97% from 2007–2012, reaching an estimated £354 million.

2009, Eimear Gallagher, Gluten-Free Food Science and Technology, page 105:

(marketing) Of food, drink, cosmetics etc.: created without the use of ingredients that some consumers prefer to avoid, such as allergens or animal products.


line card

marketing collateral
marketing collateral

(marketing) A piece of marketing collateral listing the vendors and brands represented by a supplier.


-vac

(obsolete, marketing, science fiction, computing, mid-20th century) Used in the naming of computer systems and computer models, due to the use of vacuum tubes as the functional elements of computers of the time.

(marketing) Used in the naming of vacuum cleaner models.


white coat rule

white coat rule (plural white coat rules)

(advertising) A rule prohibiting the use of actors dressed as medical professionals to give a misleading impression of the medical benefits of a product being advertised.


prestitial

(Internet, advertising) Of a webpage, usually carrying advertising: displayed when the user arrives on a site and before they are shown the desired content.


sponcon

Blend of sponsored + content, coined in 2015.

Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure.

2018 December 5, “Here's a comprehensive list of all the #sponcon Nick Jonas and Priyanka Chopra had for their wedding”, in The Daily Edge:

“Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”

2019 March 22, Chavie Lieber, “Toy unboxing videos have taken over YouTube. Some experts say they exploit kids.”, in Vox:

And despite a million followers on Instagram, her page is surprisingly bereft of stereotypical captions or sponcon (sponsored content).

2020 June 16, Sarah Manavis, “The queen of quarantine: How Grace Beverley built an at-home fitness empire”, in New Statesman:

Seven years in, the show is an international, BAFTA-winning phenomenon that has produced marriages, children, and enough Instagram sponcon to provide intergenerational wealth.

2022 June 2, Anna Peele, “Inside ‘Love Island,’ From the Tragic Suicide Deaths to New Mental Health Protocols”, in Vanity Fair:

(informal, marketing, neologism) Advertisements, particularly in social media, misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles.


unit pricing

(business, marketing) The use of unit prices.


use the user

A "Use the User" plan will also be conducted by the outside salesmen and by the floor sales people by telephone.

1931, American Gas Engineering Journal, volumes 134-135, page 8:

Use-the-user premium plans can be devised to fit a great many different types of businesses. Among the largest users of such techniques are appliance manufacturers and their dealers, […]

1962, George Meredith, Effective Merchandising with Premiums, page 140:

(advertising) A promotion that offers some additional bonus to customers who refer further customers.


island site

At this very moment, solus, semi-solus and island sites are practically unobtainable except during this month of August.

1951, Newspaper World and Advertising Review:

(advertising) A space for an advertisement surrounded mostly or entirely by editorial matter.


institutional advertising

One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]

(marketing) Advertising that promotes a company rather than the specific products or services it offers.


macromarketing

(marketing) The use of marketing strategies that focus on large markets (macrosegments) rather than individual consumers etc.


postroll

(Internet, advertising, chiefly attributive) An advertisement that plays after the main content.


DNT

(Internet, advertising) Initialism of Do Not Track.


account man

(US, advertising) A male account manager.


OTS

In traditional media, the vehicle might be a television program or a magazine, but not the ad itself. For in-store advertising, the store is the vehicle, which makes an OTS an exposure to the store, not necessarily the ad itself.

2004, Robert Liljenwall, The Power of Point-of-Purchase Advertising: Marketing at Retail:

(advertising) Initialism of opportunity to see.


BTA

(advertising) Initialism of best time available (for publishing or broadcasting).


psychological pricing

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.


decoy effect

(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.


guard book

Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.

1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:

(advertising) An advertising agency's internal archive of work done for a particular client.


adshel

(advertising) A kind of large poster for display at a bus shelter.


ride the boards

en-verb

ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)

rides the boards (present singular third-person)
riding the boards (participle present)
rode the boards (past)
ridden the boards (participle past)

In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.

1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:

A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.

2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:

(advertising) To visit and inspect potential sites for billboard advertising.


low-T

(medicine, pathology, euphemistic, pharmacology marketing) Abbreviation of low testosterone (“A medical condition in men where testosterone levels are low, and associated with low physique, motivation and virility”).


beauty shot

Cut to beauty shot of skin care products with beauty show going on in the background. Cut to business woman on street.

1983, John A. Quelch, Paul Farris, Cases in Advertising and Promotion Management, →ISBN, page 71:

(advertising, photography) A close-up of the product being advertised.


ripamatic

(advertising) A mockup advertisement assembled from portions of existing advertisements.


liveamatic

(advertising) A mockup advertisement filmed with live actors.


reading notice

(advertising) Synonym of reader (“newspaper advertisement designed to look like a news article”)


brandstanding

There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.

A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]

1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121:

1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age
An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.

(advertising) The promotion of goods or services by associating them with popular events.


flash pack

As a simple example of a sales promotion we will consider a money-off flash pack promotion for a convenience food product, using very simplified numbers.

2013, Keith Ward, Financial Aspects of Marketing:

The lower price is given advertising support, e.g. special flash packs, coupons, banner displays at the point of sale, etc.

2013, P. F. McGoldrick, Advances in Manufacturing Technology: Proceedings, page 33:

(retail, marketing) A package printed with a special discount offer on it.


price-lining

(marketing) The technique of offering goods or services at a range of separated price points so as to give the impression of a hierarchy of quality.


pre-to-post

This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]

1977, Proceedings of the Annual Conference of the American Academy of Advertising:

The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.

2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:

(advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.


blind envelope

(marketing) A plain envelope with no window showing the contents, used to make junk mail resemble legitimate correspondence.


on-brand

en-adjective

on-brand (comparative more on-brand, superlative most on-brand)

more on-brand (comparative)
most on-brand (superlative)

The use of red and yellow is very on-brand for McDonald's.

"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."

2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:

2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.

(marketing) Serving the public image which a company seeks to associate with its product.


EEE

embrace, extend and extinguish
embrace, extend and extinguish#English

(marketing) Initialism of embrace, extend and extinguish.


nonbrowser

Also, are browsers important to retailers? Are they more interested in the products they look at than nonbrowsers? Do they have more information about products than nonbrowsers? Are they opinion leaders for other potential buyers?

1992, Eric N. Berkowitz, Roger A. Kerin, William Rudelius, Marketing, 3rd edition, Homewood, IL: Richard D. Irwin, →ISBN, page 434:

(marketing) A person who is not a browser; one who does not usually examine goods for sale without the intention of purchasing.


call to action

(marketing) A design (words, picture, or otherwise) to prompt an immediate response or encourage an immediate sale.


conquest sale

(marketing) A sale to the customer of a rival company.


reply device

(marketing) An order form ready to be mailed (i.e. printed on a postcard or accompanied by an envelope etc.), sent out as part of a marketing campaign.


click-through rate

en-noun

click-through rate (plural click-through rates)

(Internet, advertising) A ratio of the number of clicks on a unit of online advertising to the number of times it is shown.


dustbin check

(marketing) A form of audit in which members of a household are given a special bin in which to place the packaging of all the products they consume in a given period.


phygital

/ˈfɪd͡ʒɪtl̩/

(neologism, marketing) A sales method that integrates a physical point of sale and digital tools.


phygital

/ˈfɪd͡ʒɪtl̩/

The experiential value is, therefore, a major component of luxury consumption in a phygital environment.

2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:

(marketing) Relating to this sales method.


customer resistance

consumer resistance
consumer resistance#English

(marketing) Synonym of consumer resistance


consumer resistance

(marketing) A resistance on the part of consumers toward adopting or using a particular product.


sales resistance

Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess.

1996, Bertrand Russell, Harry Ruja, Mortals and Others: American Essays, 1931-1935, page 98:

The objections could revolve around your price, the customer's satisfaction with his or her existing supplier, complacency with the existing situation, the newness of or lack of familiarity with your product, or even knee jerk sales resistance that comes automatically.

2002, Brian Tracy, Be a Sales Superstar, page 84:

Even though they may agree that they should have life insurance, their sales resistance starts to take over and they become reluctant.

2012, Benson Smith, Tony Rutigliano, Discover Your Sales Strengths:

Eicoff was convinced that sales resistance would be highest during prime time and lowest during late night.

2015, John McDonough, Karen Egolf, The Advertising Age Encyclopedia of Advertising:

However a significant percentage of the salesmen selling your products (approximately 55%) can't distinguish between a sales resistance and a legitimate obstacle if their life depends upon it, and then two things occur.

2021, Richard M. White, The Entrepreneur's Manual:

(marketing) A general reluctance on the part of a potential buyer to buying a product (as opposed to a specific, legitimate, concern or objection).


ghost brand

It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.

2008, Peter Hitchens, The Abolition of Britain, page 250:

By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]

2015, Savoring Gotham: A Food Lover's Companion to New York City:

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.


syncratic

From Ancient Greek συγκρᾱτικός (sunkrātikós, “mixed together”). By surface analysis, syn- + cratic.

bor

The focused interviews indicated that through the life-cycle stages, the upper-middle-class families made syncratic decisions, the lower-middle-class families made syncratic and partially syncratic decisions, and the upper-lower-class families made syncratic, partially syncratic, and autonomic decisions.

1969 August, Richard H. Evans, Norman R. Smith, “A Selected Paradigm of Family Behavior”, in Journal of Marriage and Family, volume 31, number 3, →DOI, →JSTOR, pages 512–517:

[…]autonomous decisions that are equally likely to be independently taken by either of the partners are in the middle of the triangle and truly syncratic (or joint) decisions are in the outer-right corner of the triangle.

2017, Morris Altman, Handbook of Behavioural Economics and Smart Decision-Making, page 359:

(marketing, economics) Of a decision, made jointly instead of individually.


hall test

So called because the central location might be a large room or hall.

(marketing) A form of market research in which members of the public are recruited and brought to a central location to provide feedback.


DAGMAR

(marketing) Acronym of Defining Advertising Goals for Measured Advertising Results.


hierarchy of effects

en-noun

hierarchy of effects (plural hierarchies of effects)

(marketing) Any of various hierarchical models according to which customers progress through a series of stages, from first becoming aware of a brand through to making a purchase.


extended problem-solving

(marketing) The situation where a potential consumer looks for the best good or service in an unfamiliar, expensive, or infrequently-bought category, requiring a great deal of research.


backsell

Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

1984, Industrial Marketing Digest, volume 9, page 132:

(marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.


backsell

en-verb

backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

backsells (present singular third-person)
backselling (participle present)
backsold (participle past)
backsold (past)


hero shot

The meat edges, as shown in our hero shot, can be styled to create interest and depth.

2012, Linda Bellingham, Jean Ann Bybee, Food Styling for Photographers, Taylor & Francis, →ISBN, page 102:

(advertising, photography) Synonym of beauty shot


message unit

The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.

1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239:

The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316:

(advertising) An individual broadcasting slot, such as a single televised advertisement.


open rate

Coordinate term: click-through rate

You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.

2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN:

(Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.

(marketing) A similar measure applied to conventional advertising mail.


sail sign

(advertising) An advertising sign with a sail-like form factor; a tall, rectangular sign is attached on one side to a pole.


double truck

(advertising) A double-page spread advertisement.


self-liquidator

Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.

2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:

(marketing) A special offer that covers the promoter's costs despite being presented as a discount.


fifteen and two

(advertising) An agency's fee of 15% commission on the gross charge for advertising space and time, minus 2% of the net amount as a discount for prompt payment.


direct response

(marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.


continuity series

en-noun

continuity series (plural continuity series)

(marketing) A number of items, such as volumes of a publication, sold and delivered over a period of time.


pantry check

(marketing) A form of audit in which the kitchen shelves or cabinets of a household are examined to find out which products they have purchased.


bullwhip effect

bullwhip effect (plural bullwhip effects)

distribution channel
distribution channel

(marketing) A distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies: there are increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain.


brand loyalty

(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

merkkiuskollisuus

positive feelings towards a brand and dedication to purchase from it


mini-page

Specially cited for their "noting" power have been the mini-pages for Polycolor. Out of four case studies drawn from the pages of Woman's Own, the Polycolor ads came out well ahead of the others.

1965, World's Press News and Advertisers' Review, volume 73, page 4:

I do trades — right now I'm running full page ads in mini-pages in Advertising Age, Media Decisions and Madison Avenue magazines.

1977, Direct Marketing, volume 40, page 44:

(advertising) An advertisement taking up most of a page, with the remaining border containing editorial material.


benefit segmentation

(marketing) Market segmentation based on what different groups of consumers want from a product or service.


four-sheet

The only other idea was a four-sheet designed for Adshels, the display units at bus stops, which had been thought up to cater for Walsh's Scottish campaign.

1988, Peter Chippindale, Chris Horrie, Disaster!: The Rise and Fall of News on Sunday, page 117:

(advertising) A poster measuring 40 inches wide and 60 inches tall.


third cover

It sequentially follows the first two "covers" (the front cover and inside front cover) and precedes the back cover or fourth cover.

Coordinate term: fourth cover

(advertising) The inside back cover of a publication.


fourth cover

It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.

Coordinate term: third cover

Advertisements on the fourth cover attract approximately 64% more readers.

1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:

(advertising) The back cover of a publication.


finfluencer

→ German: Finfluencer, Finfluenzer

→ Macedonian: финфлуенсер (finfluenser)

desc

финфлюе́нсер

финфлюэ́нсер

→ Russian: финфлюе́нсер (finfljujénser), финфлюэ́нсер (finfljuénser)

→ Serbo-Croatian: fincluencer／финфлуенсер

(informal, social media, marketing, neologism) An influencer who gives advice on financial investments.


kidfluencer

Blend of kid + influencer, equivalent to kid + -fluencer.

In December, a 9-year-old kidfluencer known as Txunamy shared a photo on Instagram and asked her more than two million followers to comment on it and share their ages.

2019 January 3, Sapna Maheshwari, “Online and Earnings Thousands, at Age 4: Meet the Kidfluencers”, in The New York Times:

Putting aside the obvious questions regarding infant privacy, just who exactly are these kidfluencers supposed to be kidfluencing?

2019 January 3, Jack Morse, “So it's come to this: An unborn baby 'kidfluencer' has 112,000 Instagram followers”, in Mashable:

As a result, most “Kidfluencers” parents manage their accounts in order to sustain their online presence.

2021 February 23, Vanessa Cezarita Cordeiro, ““Kidfluencers” and Social Media: The Evolution of Child Exploitation in the Digital Age”, in Humanium:

Even though only a small number of kidfluencers are this successful, the prospect of earning a steady income has attracted many families to participate in the trend.

2022 September 6, “What are 'kidfluencers'?”, in INHOPE:

(informal, social media, marketing) A child who is an influencer.


brandwagon

Blend of brand + bandwagon; see jump on the bandwagon.

Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]

2011, Jeffrey H. Gitomer, Social Boom!, page 67:

Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.

2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17:

(marketing, informal) A trend or craze relating to a marketed brand.


UVP

(marketing) Initialism of unique value proposition.


brand equity

(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.


routine response behavior

en-noun

routine response behavior (countable and uncountable, plural routine response behaviors)

(marketing) A consumer's regular purchase of low-cost items of a familiar brand, not requiring significant consideration of the alternatives.


native advertising

Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.

2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:

surreptitious advertising
surreptitious advertising

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.


run of paper

(advertising) The publisher's freedom to place an advertisement anywhere within a publication, and not at a specific point, sometimes granted by the advertiser.


social listening

(marketing) The observation of social media channels in order to measure the popularity of a brand or company.


petfluencer

Blend of pet + influencer, equivalent to pet + -fluencer.

That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.

2021, Penelope Rich, Cat Tales: True Stories of Fantastic Felines:

[…] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.

2022, Kirstie Pelling, Life's a Catastrophe:

(social media, marketing) An animal used as an influencer.

You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.

2019, Vincent J. Musi, The Year of the Dogs, page 146:

(social media, marketing) A human influencer who uses an animal for this purpose.


buck slip

(marketing) A small advertising flyer included alongside other correspondence.


premiumize

en-verb

premiumize (third-person singular simple present premiumizes, present participle premiumizing, simple past and past participle premiumized)

premiumizes (present singular third-person)
premiumizing (participle present)
premiumized (participle past)
premiumized (past)

to premiumize a brand

(marketing) To move toward a more expensive premium segment.


ROY

(advertising) Initialism of run of year.


ROW

(advertising) Initialism of run of week.


masterbrand

(marketing) An overarching brand on which a range of products or services are based.


krazy

en-adj

krazy (comparative krazier, superlative kraziest)

krazier (comparative)
kraziest (superlative)

I am almoste krazy tew hav a Nufoundland dog.

1876, Josh Billings, Josh Billings: His Works, Complete, page 99:

To make themselves stand apart, these folks think of the oddest KRAZIEST thing they do and write about that.

1994, Marcia Lerner, Writing Smart: Your Guide to Great Writing (The Princeton Review), New York, N.Y.: Villard Books, →ISBN, page 69:

I found out on my second day on the road training that maybe these folks weren't making this stuff up—maybe I was krazy!

2013, Kawan P. Sheppard, You're Driving Me Krazy, page 14:

I met him at work which was fine because I wasn't looking at him seriously—then one day he said he was krazy about me.

2016, Yolanda Hamilton, My Paperback Book, page 44:

My personal favorite Wallace Wood/Topps Chewing Gum project was Krazy Little Comics.

2018, The Life and Legend of Wallace Wood: Volume 2, page 26:

(marketing, in product names) Deliberate misspelling of crazy.


lettermark

(marketing, communication, typography) A text-only logo consisting of the initials of a brand name or business.


blue raspberry

(marketing) An artificial flavor used in candy and soft drinks, which, despite the name, is not derived from any species of raspberry. It is often used with bright blue synthetic food coloring.


WOOF

(marketing) Initialism of well-off older folks.


lovemark

From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.

The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.

2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383:

A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]

2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206:

(marketing) An enhanced brand that inspires love and respect in consumers.


quantity discount

en-noun

quantity discount (plural quantity discounts)

(marketing, finance) A type of incentive offered to a purchaser which results in a decreased cost of goods or materials per unit when purchased in greater numbers.


micromarket

en-verb

micromarket (third-person singular simple present micromarkets, present participle micromarketing, simple past and past participle micromarketed)

micromarkets (present singular third-person)
micromarketing (participle present)
micromarketed (participle past)
micromarketed (past)

(marketing) To market to a small niche audience.


Turkish Riviera

Turkish+riviera. From being a coastline in Turkiye similar to the Riviera, like the French Riviera.

(tourism, marketing) A region of Turkey; the southern in the Aegean Sea, coast to the western Mediterranean Sea, of the southwest coastline of Anatolia, Western Asia


micro-retailing

From micro- + retailing. Grew in popularity as ecommerce merchants experiment with opening lower-risk physical retail spaces.

Micro-retailing helps create unique, in-person customer experiences. It can drive your brand’s convenience and make the most of the modern omnichannel shopping world. It even makes it easier for retailers to create physical human connections (all while staying within budget).

2020 November 11, “What Is Micro-Retailing? Why & How Retailers Are Going Small”, in Shopify:

(economics, marketing, business, finance, technology, neologism) A retail model including things like small-scale pop-up shops and boutique storefronts that leverage a variety of innovative downsized activities.

(economics, marketing, business, neologism) A small, demographically targeted store with a focus on a small selection of popular products.

(economics, marketing, business, neologism) Small, independent, family owned business in a developing nation.


product base

(business, marketing) The range of products that a company sells.


human directional

en-noun

human directional (plural human directionals)

(advertising) A human billboard indicating the location of a nearby business, for example with an arrow-shaped sign.


MOFU

(marketing) Initialism of middle of funnel.


BOFU

(marketing) Initialism of bottom of funnel.


pattern interrupt

pattern interrupt (countable and uncountable, plural pattern interrupts)

When pattern interrupts are used strategically, they can pay out huge dividends. One of most intriguing examples of the empowerment is the queen of shock herself: Lady Gaga.

2012, Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, St. Martin's Press, →ISBN:

Coming at things from a different angle is an extremely effective way to achieve pattern interrupt because your message can stand out within the muddle of an inbox.

2020 July 17, Patricia Duchene, “The Science Behind Pattern Interrupt”, in Forbes:

(marketing) Such a technique used strategically for marketing or sales purposes.


market penetration

market penetration (countable and uncountable, plural market penetrations)

(business, marketing) The degree to which a product or service has reached its target market; the amount of sales volume of an existing good or service compared to the total target market for that product or service.


pay-per-click

(Internet marketing, often attributively) An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.


hype cycle

It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.

2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times, →ISSN:

(business, marketing) The various stages in the adoption of a new technology or product.


hard-launch

en-verb

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

hard-launches (present singular third-person)
hard-launching (participle present)
hard-launched (participle past)
hard-launched (past)

Coordinate term: soft-launch

(transitive, marketing) To release (a product or service) to the general public.


soft-launch

soft-launch (third-person singular simple present soft-launches, present participle soft-launching, simple past and past participle soft-launched)

soft-launches (present singular third-person)
soft-launching (participle present)
soft-launched (participle past)
soft-launched (past)

Coordinate term: hard-launch

(transitive, marketing) To release (a product or service) to a limited audience.


IDFV

(marketing) Initialism of identifier for vendors.


IDFA

(marketing) Initialism of identifier for advertisers.


badge drinking

(marketing) The practice of drinking a particular brand of alcoholic drink because of the social cachet it provides.


ROAS

(marketing) Initialism of return on ad spend, a metric for the revenue earned per advertising cost.


commission breath

(marketing) The obvious eagerness of a salesperson to make sales in order to earn money, seen as offputting to their potential customers.


BFCM

(Canada, US, marketing) Initialism of Black Friday Cyber Monday.


rich media

(business, advertising) A type of online advertising that uses text, music, video, and animations to attract a user's attention.


ride-along

Stacks of ride-alongs that share the cost of the mailing.

1994, Jay Conrad Levinson, Seth Godin, The Guerrilla Marketing Handbook, page 178:

Since the dessert advertisement is a ride-along with your ads for other foods, your only additional cost is the printing and paper charges or Internet page cost for your dessert and/or ice-cream ads.

2010, Tyler G. Hicks, 101 Great Mail-Order Businesses:

In the corporate world, a company puts a ride-along into a mailer that another company is doing.

2021, Nelson Searcy, Jennifer Dykes Henson, Maximize: How to Develop Extravagant Givers in Your Church:

(marketing) A piece of marketing material that is included in a mailing about a different product.


deinfluencer

(social media, marketing, neologism) One who deinfluences (posts material that encourages people to avoid a particular product or service, or to consume less in general).


deinfluence

deinfluence (third-person singular simple present deinfluences, present participle deinfluencing, simple past and past participle deinfluenced)

deinfluences (present singular third-person)
deinfluencing (participle present)
deinfluenced (participle past)
deinfluenced (past)

(social media, marketing, neologism) To post material that encourages people to consume less, as the opposite of an influencer.

(social media, marketing, neologism) To post material that draws attention to the downsides of a particular product or service and may recommend alternatives.


consumer brand

(business, marketing) A brand that targets consumers rather than businesses.


brand awareness

(business, marketing) The extent to which customers are able to recall or recognize a brand under different conditions.


target marketing

(business, marketing) The act or practice of matching a group of people with a product range of a company.


time-to-market

(business, marketing) Of or referring to the length of time between the conception of a product and its availability for sale.


customer relationship

en-noun

customer relationship (plural customer relationships)

customer relationship management

(business, marketing) The relationship of a business with a customer.


buzz score

From Yahoo! Buzz Index feature, where a "buzz score" was displayed.

BA’s Buzz score is now second only to Virgin Atlantic, with a rating of 8.12.

2012 October 5, Russell Parsons, “BA brand comes through industry turbulence”, in Marketing Week, archived from the original on 2024-04-23:

A brand’s ‘Buzz Score’ (also an average of 100) was multiplied by the ‘Positive Score’ to produce the Buzz Index. ‘The resulting Buzz Index shows some relationship between brand value and positive online buzz, but it is not absolute, Mr Walshe warns.

2012, Pepe Martínez, The Consumer Mind: Brand Perception and the Implications for Marketers, Kogan Page, page 140:

It came to the conclusion that the proportion of award-winning campaigns that obtain a high buzz score has increased dramatically in recent years; from less than a third (28 per cent) in 2004 to an impressive 70 per cent at the time of writing.

2014, Fons Van Dyck, Advertising Transformed: The New Rules for the Digital Age, Kogan Page, page 55:

As of March 11, Paris Saint-Germain’s 30-day average Buzz score is 25.9, making a sizable margin ahead of second-place club Olympique Lyonnais (14.4) and third-place club LOSC Lille (13). These three clubs are also battling for top spot in the league standings.

2021 March 19, “Football in France: Which clubs have the highest Buzz score?”, in YouGov, archived from the original on 2024-04-23:

A company’s score is calculated by subtracting negative feedback from positive feedback. Surveys have shown how companies who experienced high-profile cyberattacks in the past few years, such as Target, Sony PlayStation, Sony Pictures, Anthem, and ‘TalkTalk, have had significant declines in their Buzz scores.

2021, Nir Kshetri, Cybersecurity Management: An Organizational and Strategic Approach, University of Toronto Press, page 173:

(marketing, informal) Measurement of the level of (positive) attention or excitement generated by a particular topic, product, or event.


forecast lead time

forecast lead time (countable and uncountable, plural forecast lead times)

(business, marketing) The forecasted number of days between the moment of ordering a product from a source or vendor and the moment from when it is available for sale.


hyperphysical retail

From Balenciaga's pink fur-clad pop-ups to Jacquemus' bag vending machines: at a time when many consumers have yet to abandon e-commerce as their preferred mode of purchase, hyperphysical retailing is catalysing the attention of younger consumers.

2022 May 5, Lucy Shaw, “The future of retail is "hyperphysical"”, in Nss magazine:

While hyperphysical retail is more about enhancing the customer experience and increasing brand recognition and accessibility, as opposed to simply selling products, sales are still at the forefront of brands’ minds.

2022 June 17, “Let’s get physical: Why Hyperphysical stores are this year’s biggest retail trend in Asia”, in Global Retail Alliance, archived from the original on 2022-07-05:

In-store analytics facilitates continuous testing and iteration of experiences within hyperphysical retail environments.

2023 June 21, Ashton Kirsten, “Understanding 'Hyperphysical' Luxury Retail”, in RetailNext:

Balenciaga is also dipping its well-manicured toes into hyperphysical retail at its pop-ups dedicated to its Le Cagole it-handbag in London and Bangkok, which feature an explosion of shaggy pink faux fur covering every imaginable surface.

2023 August 4, Lucy Shaw, “Experience Radar 28: Retail Fights Back With Hyperphysical Stores And Multiverse Storytelling Grips Tinseltown”, in WorldXO:

3. To demonstrate your understanding of retail terminology, research your own examples of fashion retailers that use/have used the following in their retail strategy and suggest their reasons for doing so: temporary retail/pop-up stores; phygital retail, hyperphysical retail, third place.

2024, Bethan Alexander, Rosemary Varley, “Managing fashion retail space and place”, in Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, editors, Fashion Management: A Strategic Approach, London: Bloomsbury, →ISBN, page 254:

(economics, marketing, business, neologism) The activity of making a shop more visually appealing and creating interesting experiences for the people who go there.


network option time

network option time (countable and uncountable, plural network option times)

(advertising, broadcasting) The amount of programming time that a network controls on each of its affiliate stations.


self-segment

en-verb

self-segment (third-person singular simple present self-segments, present participle self-segmenting, simple past and past participle self-segmented)

self-segments (present singular third-person)
self-segmenting (participle present)
self-segmented (participle past)
self-segmented (past)

Internet business is much more a form of supply marketing than of demand marketing. It is creating new segments, new needs, new attitudes and new behaviors, and customers tend to self-segment themselves to a large extent (e.g. through the way they search on the Web, the information they release on themselves, etc.).

2000 August 1, Christian Dussart, “Internet: the one-plus-eight ‘re-volutions’”, in European Management Journal, volume 18, number 4, →DOI, pages 386–397:

Similarly Kimes and Wirtz (2003) stated that well designed rate fences that are logic and intuitively understood allow consumers to self-segment based on their willingness-to-pay and enables companies tomore effectively manage the different segments to their particular needs on the value-price continuum

2012 January 19, Malte Rücker, Revenue Management Integration: The Financial Performance Contribution of an Integrated Revenue Management Process for Hotels, diplom.de, →ISBN, page 51:

Premium price fences allow consumers to self-segment on the basis of willingness to pay (Kimes and Wirtz, 2003). Thus, the premium price helps to exclude people with insufficient willingness (ability) to pay and also offers an opportunity for consumers who desire to belong to gather.

2013 April 7, DongHee Kim, SooCheong Jang, “Price placebo effect in hedonic consumption”, in International Journal of Hospitality Management, volume 35, →DOI, pages 306–315:

Providing different price and value balances allows a broader spectrum of customers to self-segment and enjoy the service. It allows each customer to find the price and benefits (value) balance that best satisfies their needs.

2015 May 20, Christopher Lovelock, Paul Patterson, Services Marketing, Pearson Australia, →ISBN, page 181:

Through social media, consumers self-segment and are doing the work of a marketing department for their suppliers.

2017 January 1, Martiijn Groot, “What’s Next?”, in A Primer in Financial Data Management, Academic Press (Elsevier), →DOI, →ISBN, pages 261–268:

Online forums therefore provide useful access to people who have self-segmented by a certain type of lifestyle (in this instance health and wellbeing) which researchers can translate into private (one-to-one) online real time interviews (Hamman, 2007).

2020 June 2, Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen, Vijay Pereira, “Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources”, in International Journal of Research in Marketing, volume 38, number 2, →DOI, pages 518-529:

rather than a conventional strategy that only measures the overall level of housing price connection in the whole country/economy and/or that in self-segmented regions, we exploit the micro-level information by studying the city-to-city spillover.

2023 June 8, Kun Duan, Feng Lan, Yangi Zhao, Yingying Huang, “Housing networks in urban China: A panel VAR model with Bayesian stochastic search”, in Cities, volume 140, →DOI:

(marketing) To choose a product or service on the basis of factors such as quality and price, rather than because of targeted marketing.


delivery time

(business, marketing) The amount of time required for a company to complete the production and delivery of a product or service to a customer.


time marketing

(business, marketing) A guideline or strategy regarding the introduction of a product in the marketplace or a timely advertisement to consumers.


turnaround time

en-noun

turnaround time (countable and uncountable, plural turnaround times)

(business, marketing, computing, software) The amount of time required to complete a process or fulfill a request.


dark social

LL-Q1860 (eng)-Flame, not lame-dark social.wav

From dark (“hidden, secret”) + social (“relating to social media or social networks”); compare Dark Web (“the portion of the Deep Web hosted on restricted networks”).
Coined 12 October 2012 by Alexis Madrigal of The Atlantic (see quotations), in reference to Internet traffic (clicks) from hyperlinks send via private messages that are thus invisible to most analytics programs.

compound

This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL [author's capitalsation]. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.

[2012 October 12, Alexis C. Madrigal, “Dark Social: We Have the Whole History of the Web Wrong”, in The Atlantic:

According to a RadiumOne study, almost 70% of all online referrals come from dark social globally. For the UK, this figure increases to 75%.

2016 February 16, Jack Simpson, “The rise of dark social: Everything you need to know”, in Econsultancy:

This shift in consumer behaviour underlines how much marketing now comes through social media, and specifically dark social.

2019 March 25, John Glenday, quoting André van Loon, “63% of people prefer to share content on 'dark social' channels”, in The Drum:

Dark social has a profound impact on social and digital marketing strategies. It evades the reach of standard tracking tools and obscures a significant portion of consumer behavior and interaction, leading to incomplete or skewed data on customer engagement, the effectiveness of marketing campaigns and even conversion paths.

2023 August 18, Rebecca Kowalewicz, “Understanding And Utilizing Dark Social In Marketing”, in Forbes:

(Internet, marketing) Interactions via the World Wide Web that cannot be publicly viewed, tracked or logged, such as private messages, texts and e-mails.