"wokewashing" meaning in English

See wokewashing in All languages combined, or Wiktionary

Noun

Etymology: woke + -wash + -ing. Compare greenwashing. Etymology templates: {{suffix|en|woke|wash|ing}} woke + -wash + -ing, {{m|en|greenwashing}} greenwashing Head templates: {{en-noun|-}} wokewashing (uncountable)
  1. (derogatory) The use of social justice in marketing campaigns. Tags: derogatory, uncountable
    Sense id: en-wokewashing-en-noun-5v~-9uie
The following are not (yet) sense-disambiguated
Synonyms: woke-washing

Verb

Etymology: woke + -wash + -ing. Compare greenwashing. Etymology templates: {{suffix|en|woke|wash|ing}} woke + -wash + -ing, {{m|en|greenwashing}} greenwashing Head templates: {{head|en|verb form}} wokewashing
  1. present participle and gerund of wokewash Tags: form-of, gerund, participle, present Form of: wokewash
    Sense id: en-wokewashing-en-verb-4p5SVgu7 Categories (other): English entries with incorrect language header, English terms suffixed with -ing, English terms suffixed with -wash Disambiguation of English entries with incorrect language header: 43 57 Disambiguation of English terms suffixed with -ing: 43 57 Disambiguation of English terms suffixed with -wash: 43 57
The following are not (yet) sense-disambiguated
Synonyms: woke-washing

Alternative forms

Download JSON data for wokewashing meaning in English (2.6kB)

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        {
          "ref": "2018 August 10, Arwa Mahdawi, “Woke-washing brands cash in on social justice. It’s lazy and hypocritical”, in The Guardian",
          "text": "Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.",
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This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-04-30 from the enwiktionary dump dated 2024-04-21 using wiktextract (210104c and c9440ce). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.