"upscaleness" meaning in English

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  "etymology_text": "From upscale + -ness.",
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  "lang_code": "en",
  "pos": "noun",
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          "ref": "2008 May 4, Virginia Heffernan, “VoilSort Of)!”, in New York Times:",
          "text": "At the upfronts I always learned something too about what the American people want: heartwarming dramas, women’s stuff, sports, heroism, complex characters, real people, guilty pleasures, eye candy, names they can trust, ambiguous villains, simple comedies, hipster hipness, good old-fashioned values, edginess, upscaleness, satire, science fiction, girls, boys, Latinas, crime procedurals, urban sitcoms, aspirationalism, a way to express their anger.",
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        "The quality of being upscale."
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          "upscale",
          "upscale"
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  "word": "upscaleness"
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  "etymology_text": "From upscale + -ness.",
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