"underpromise and overdeliver" meaning in English

See underpromise and overdeliver in All languages combined, or Wiktionary

Proverb

Head templates: {{head|en|proverb}} underpromise and overdeliver
  1. (business) Improve business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected. Categories (topical): Business Synonyms: underpromise, overdeliver
    Sense id: en-underpromise_and_overdeliver-en-proverb-n896aVRM Categories (other): English entries with incorrect language header, English proverbs Topics: business

Download JSON data for underpromise and overdeliver meaning in English (1.6kB)

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      "examples": [
        {
          "ref": "2010, Marty Brounstein, Arthur H. Bell, Dayle M. Smith, Business Communication, page 225",
          "text": "Think about the old customer service maxim, underpromise and overdeliver.",
          "type": "quotation"
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      "glosses": [
        "Improve business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected."
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      "id": "en-underpromise_and_overdeliver-en-proverb-n896aVRM",
      "links": [
        [
          "business",
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        [
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        [
          "exceeding",
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      "raw_glosses": [
        "(business) Improve business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected."
      ],
      "synonyms": [
        {
          "word": "underpromise, overdeliver"
        }
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      "topics": [
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  ],
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}

This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-04-24 from the enwiktionary dump dated 2024-04-21 using wiktextract (82c8ff9 and f4967a5). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.