"unaided awareness" meaning in English

{
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      "expansion": "unaided awareness (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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          "name": "English entries with incorrect language header",
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          "source": "w"
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        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
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      "examples": [
        {
          "text": "Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand."
        }
      ],
      "glosses": [
        "In advertising research, recognition of a specific brand or product without being prompted with possible names."
      ],
      "id": "en-unaided_awareness-en-noun-kqAETjqC",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "recognition",
          "recognition"
        ],
        [
          "brand",
          "brand"
        ],
        [
          "product",
          "product"
        ],
        [
          "prompt",
          "prompt"
        ]
      ],
      "raw_glosses": [
        "(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names."
      ],
      "related": [
        {
          "word": "aided awareness"
        },
        {
          "word": "advertising"
        },
        {
          "word": "advertising tracking"
        },
        {
          "word": "copy testing"
        },
        {
          "word": "global advertising"
        }
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "unaided awareness"
}

{
  "head_templates": [
    {
      "args": {
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      },
      "expansion": "unaided awareness (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "aided awareness"
    },
    {
      "word": "advertising"
    },
    {
      "word": "advertising tracking"
    },
    {
      "word": "copy testing"
    },
    {
      "word": "global advertising"
    }
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        "en:Advertising"
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      "examples": [
        {
          "text": "Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand."
        }
      ],
      "glosses": [
        "In advertising research, recognition of a specific brand or product without being prompted with possible names."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "recognition",
          "recognition"
        ],
        [
          "brand",
          "brand"
        ],
        [
          "product",
          "product"
        ],
        [
          "prompt",
          "prompt"
        ]
      ],
      "raw_glosses": [
        "(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
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  "word": "unaided awareness"
}