"ultra-fast fashion" meaning in English

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  "etymology_text": "ultra-fast + fashion or ultra- + fast fashion",
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      "expansion": "ultra-fast fashion (uncountable)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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          "name": "Fashion",
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      "examples": [
        {
          "ref": "2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic",
          "text": "But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.",
          "type": "quotation"
        },
        {
          "ref": "2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy, CRC Press",
          "text": "Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.",
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        "Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand."
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          "Fast fashion",
          "fast fashion"
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  "word": "ultra-fast fashion"
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  "etymology_text": "ultra-fast + fashion or ultra- + fast fashion",
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  "word": "ultra-fast fashion"
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