"soft-launch" meaning in English

{
  "etymology_text": "From soft launch.",
  "forms": [
    {
      "form": "soft-launches",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "soft-launching",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "soft-launched",
      "tags": [
        "participle",
        "past"
      ]
    },
    {
      "form": "soft-launched",
      "tags": [
        "past"
      ]
    },
    {
      "form": "soft launch",
      "tags": [
        "alternative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "soft-launch (third-person singular simple present soft-launches, present participle soft-launching, simple past and past participle soft-launched)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "alt_of": [
        {
          "extra": "to release (a product or service) to a limited audience",
          "word": "soft launch"
        }
      ],
      "categories": [
        {
          "kind": "other",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [],
          "source": "w"
        }
      ],
      "coordinate_terms": [
        {
          "word": "hard-launch"
        }
      ],
      "glosses": [
        "Alternative form of soft launch; to release (a product or service) to a limited audience."
      ],
      "id": "en-soft-launch-en-verb-EyEL25Hq",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "soft launch",
          "soft launch#English"
        ],
        [
          "release",
          "release"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service"
        ],
        [
          "limited",
          "limited"
        ],
        [
          "audience",
          "audience"
        ]
      ],
      "raw_glosses": [
        "(transitive, marketing) Alternative form of soft launch; to release (a product or service) to a limited audience."
      ],
      "tags": [
        "alt-of",
        "alternative",
        "transitive"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "alt_of": [
        {
          "extra": "to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner",
          "word": "soft launch"
        }
      ],
      "categories": [
        {
          "kind": "other",
          "langcode": "en",
          "name": "Internet",
          "orig": "en:Internet",
          "parents": [],
          "source": "w"
        },
        {
          "_dis": "28 72",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "18 82",
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "15 85",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "coordinate_terms": [
        {
          "word": "hard-launch"
        }
      ],
      "examples": [
        {
          "bold_text_offsets": [
            [
              10,
              21
            ]
          ],
          "ref": "2021 January 14, Alex Zaragoza, “Bow Down to Lori Harvey, the Queen of Dating”, in Vice:",
          "text": "You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice.",
          "type": "quotation"
        },
        {
          "bold_text_offsets": [
            [
              20,
              33
            ]
          ],
          "ref": "2023 August 28, Hanna Lustig, “Bad Bunny Soft-Launched Kendall Jenner Relationship With NSFW Photo Dump”, in Glamour:",
          "text": "Bad Bunny seemingly soft-launched his fling with Kendall Jenner on his Instagram Stories over the weekend, and I for one will go down with this ship.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Alternative form of soft launch; to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner."
      ],
      "id": "en-soft-launch-en-verb-CG3DR8Ky",
      "links": [
        [
          "Internet",
          "Internet"
        ],
        [
          "soft launch",
          "soft launch#English"
        ],
        [
          "announce",
          "announce"
        ],
        [
          "romantic",
          "romantic"
        ],
        [
          "relationship",
          "relationship"
        ],
        [
          "reveal",
          "reveal"
        ],
        [
          "partner",
          "partner"
        ],
        [
          "subtle",
          "subtle"
        ],
        [
          "ambiguous",
          "ambiguous"
        ]
      ],
      "raw_glosses": [
        "(transitive, informal, Internet) Alternative form of soft launch; to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner."
      ],
      "tags": [
        "Internet",
        "alt-of",
        "alternative",
        "informal",
        "transitive"
      ]
    }
  ],
  "word": "soft-launch"
}

{
  "categories": [
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "English verbs",
    "Pages with 1 entry",
    "Pages with entries"
  ],
  "etymology_text": "From soft launch.",
  "forms": [
    {
      "form": "soft-launches",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "soft-launching",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "soft-launched",
      "tags": [
        "participle",
        "past"
      ]
    },
    {
      "form": "soft-launched",
      "tags": [
        "past"
      ]
    },
    {
      "form": "soft launch",
      "tags": [
        "alternative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "soft-launch (third-person singular simple present soft-launches, present participle soft-launching, simple past and past participle soft-launched)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "alt_of": [
        {
          "extra": "to release (a product or service) to a limited audience",
          "word": "soft launch"
        }
      ],
      "categories": [
        "English transitive verbs",
        "en:Marketing"
      ],
      "coordinate_terms": [
        {
          "word": "hard-launch"
        }
      ],
      "glosses": [
        "Alternative form of soft launch; to release (a product or service) to a limited audience."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "soft launch",
          "soft launch#English"
        ],
        [
          "release",
          "release"
        ],
        [
          "product",
          "product"
        ],
        [
          "service",
          "service"
        ],
        [
          "limited",
          "limited"
        ],
        [
          "audience",
          "audience"
        ]
      ],
      "raw_glosses": [
        "(transitive, marketing) Alternative form of soft launch; to release (a product or service) to a limited audience."
      ],
      "tags": [
        "alt-of",
        "alternative",
        "transitive"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "alt_of": [
        {
          "extra": "to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner",
          "word": "soft launch"
        }
      ],
      "categories": [
        "English informal terms",
        "English terms with quotations",
        "English transitive verbs",
        "en:Internet"
      ],
      "coordinate_terms": [
        {
          "word": "hard-launch"
        }
      ],
      "examples": [
        {
          "bold_text_offsets": [
            [
              10,
              21
            ]
          ],
          "ref": "2021 January 14, Alex Zaragoza, “Bow Down to Lori Harvey, the Queen of Dating”, in Vice:",
          "text": "You might soft-launch a new partner in an Instagram Story, or in the background in the fourth pic in a carousel, but a cute couple shot front and center on the main feed informs your most dedicated DMers that the club is closed to new members until further notice.",
          "type": "quotation"
        },
        {
          "bold_text_offsets": [
            [
              20,
              33
            ]
          ],
          "ref": "2023 August 28, Hanna Lustig, “Bad Bunny Soft-Launched Kendall Jenner Relationship With NSFW Photo Dump”, in Glamour:",
          "text": "Bad Bunny seemingly soft-launched his fling with Kendall Jenner on his Instagram Stories over the weekend, and I for one will go down with this ship.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Alternative form of soft launch; to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner."
      ],
      "links": [
        [
          "Internet",
          "Internet"
        ],
        [
          "soft launch",
          "soft launch#English"
        ],
        [
          "announce",
          "announce"
        ],
        [
          "romantic",
          "romantic"
        ],
        [
          "relationship",
          "relationship"
        ],
        [
          "reveal",
          "reveal"
        ],
        [
          "partner",
          "partner"
        ],
        [
          "subtle",
          "subtle"
        ],
        [
          "ambiguous",
          "ambiguous"
        ]
      ],
      "raw_glosses": [
        "(transitive, informal, Internet) Alternative form of soft launch; to announce (a romantic relationship) or reveal (one's romantic partner) in a subtle or ambiguous manner."
      ],
      "tags": [
        "Internet",
        "alt-of",
        "alternative",
        "informal",
        "transitive"
      ]
    }
  ],
  "word": "soft-launch"
}