"soft sell" meaning in English

{
  "antonyms": [
    {
      "word": "hard sell"
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "?"
      },
      "expansion": "soft sell",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, page 474",
          "text": "The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful."
      ],
      "id": "en-soft_sell-en-noun-Zw5ATT5Q",
      "links": [
        [
          "persuasive",
          "persuasive"
        ],
        [
          "subtle",
          "subtle"
        ],
        [
          "convince",
          "convince"
        ]
      ],
      "synonyms": [
        {
          "word": "soft-sell"
        }
      ]
    }
  ],
  "word": "soft sell"
}

{
  "antonyms": [
    {
      "word": "hard sell"
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "?"
      },
      "expansion": "soft sell",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English nouns with unknown or uncertain plurals",
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, page 474",
          "text": "The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful."
      ],
      "links": [
        [
          "persuasive",
          "persuasive"
        ],
        [
          "subtle",
          "subtle"
        ],
        [
          "convince",
          "convince"
        ]
      ]
    }
  ],
  "synonyms": [
    {
      "word": "soft-sell"
    }
  ],
  "word": "soft sell"
}