"shockvertising" meaning in English

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  "etymology_templates": [
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      "args": {
        "1": "en",
        "2": "shock",
        "3": "advertising"
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      "expansion": "Blend of shock + advertising",
      "name": "blend"
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  ],
  "etymology_text": "Blend of shock + advertising.",
  "head_templates": [
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      "args": {
        "1": "-"
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      "expansion": "shockvertising (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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      "examples": [
        {
          "ref": "2004, Bob Garfield, And Now a Few Words From Me",
          "text": "Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]",
          "type": "quotation"
        },
        {
          "ref": "2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times",
          "text": "So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Advertising that is intended to shock the viewer."
      ],
      "id": "en-shockvertising-en-noun-3t43bzOK",
      "links": [
        [
          "Advertising",
          "advertising"
        ],
        [
          "shock",
          "shock"
        ],
        [
          "viewer",
          "viewer"
        ]
      ],
      "tags": [
        "uncountable"
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    }
  ],
  "word": "shockvertising"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "shock",
        "3": "advertising"
      },
      "expansion": "Blend of shock + advertising",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of shock + advertising.",
  "head_templates": [
    {
      "args": {
        "1": "-"
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      "expansion": "shockvertising (uncountable)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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      "examples": [
        {
          "ref": "2004, Bob Garfield, And Now a Few Words From Me",
          "text": "Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]",
          "type": "quotation"
        },
        {
          "ref": "2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times",
          "text": "So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Advertising that is intended to shock the viewer."
      ],
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        [
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          "shock",
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      "tags": [
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  "word": "shockvertising"
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