"ride the boards" meaning in English

See ride the boards in All languages combined, or Wiktionary

Verb

Forms: rides the boards [present, singular, third-person], riding the boards [participle, present], rode the boards [past], ridden the boards [participle, past]
Head templates: {{en-verb|ride<,,rode,ridden> the boards}} ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)
  1. (advertising) To visit and inspect potential sites for billboard advertising. Categories (topical): Advertising
    Sense id: en-ride_the_boards-en-verb-aRvYrFUe Categories (other): English entries with incorrect language header, English predicates, Pages with 1 entry, Pages with entries Topics: advertising, business, marketing
{
  "forms": [
    {
      "form": "rides the boards",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "riding the boards",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "rode the boards",
      "tags": [
        "past"
      ]
    },
    {
      "form": "ridden the boards",
      "tags": [
        "participle",
        "past"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "ride<,,rode,ridden> the boards"
      },
      "expansion": "ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English predicates",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:",
          "text": "In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.",
          "type": "quote"
        },
        {
          "ref": "2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:",
          "text": "A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.",
          "type": "quote"
        }
      ],
      "glosses": [
        "To visit and inspect potential sites for billboard advertising."
      ],
      "id": "en-ride_the_boards-en-verb-aRvYrFUe",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "visit",
          "visit"
        ],
        [
          "inspect",
          "inspect"
        ],
        [
          "potential",
          "potential"
        ],
        [
          "site",
          "site"
        ],
        [
          "billboard",
          "billboard"
        ],
        [
          "advertising",
          "advertising"
        ]
      ],
      "raw_glosses": [
        "(advertising) To visit and inspect potential sites for billboard advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "ride the boards"
}
{
  "forms": [
    {
      "form": "rides the boards",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "riding the boards",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "rode the boards",
      "tags": [
        "past"
      ]
    },
    {
      "form": "ridden the boards",
      "tags": [
        "participle",
        "past"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "ride<,,rode,ridden> the boards"
      },
      "expansion": "ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English predicates",
        "English terms with quotations",
        "English verbs",
        "Pages with 1 entry",
        "Pages with entries",
        "Quotation templates to be cleaned",
        "en:Advertising"
      ],
      "examples": [
        {
          "ref": "1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:",
          "text": "In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.",
          "type": "quote"
        },
        {
          "ref": "2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:",
          "text": "A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.",
          "type": "quote"
        }
      ],
      "glosses": [
        "To visit and inspect potential sites for billboard advertising."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "visit",
          "visit"
        ],
        [
          "inspect",
          "inspect"
        ],
        [
          "potential",
          "potential"
        ],
        [
          "site",
          "site"
        ],
        [
          "billboard",
          "billboard"
        ],
        [
          "advertising",
          "advertising"
        ]
      ],
      "raw_glosses": [
        "(advertising) To visit and inspect potential sites for billboard advertising."
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "ride the boards"
}

Download raw JSONL data for ride the boards meaning in English (1.9kB)


This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2025-01-03 from the enwiktionary dump dated 2025-01-01 using wiktextract (eaedd02 and 8fbd9e8). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

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