"rebranding" meaning in English

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  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
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          "word": "rebrand"
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        "present participle and gerund of rebrand"
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      "id": "en-rebranding-en-verb-f3bNamxn",
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          "rebrand",
          "rebrand#English"
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  "word": "rebranding"
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  "descendants": [
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      "depth": 1,
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          "args": {
            "1": "az",
            "2": "rebrendinq",
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          "expansion": "→ Azerbaijani: rebrendinq",
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      "text": "→ Azerbaijani: rebrendinq"
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      "form": "rebrandings",
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        "plural"
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      "examples": [
        {
          "text": "The frequent rebrandings of the product have confused some customers.",
          "type": "example"
        },
        {
          "ref": "2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248:",
          "text": "A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The association of a new brand, trademark, image, or appearance with a product or service."
      ],
      "id": "en-rebranding-en-noun-cfGoTqKn",
      "links": [
        [
          "brand",
          "brand"
        ],
        [
          "trademark",
          "trademark"
        ],
        [
          "image",
          "image"
        ],
        [
          "appearance",
          "appearance"
        ]
      ],
      "related": [
        {
          "word": "rebadge"
        }
      ],
      "translations": [
        {
          "code": "az",
          "lang": "Azerbaijani",
          "sense": "association of a new brand, trademark, image, or appearance with a product or service",
          "word": "rebrendinq"
        },
        {
          "code": "fr",
          "lang": "French",
          "sense": "association of a new brand, trademark, image, or appearance with a product or service",
          "tags": [
            "masculine"
          ],
          "word": "rebranding"
        },
        {
          "code": "ru",
          "lang": "Russian",
          "roman": "rebrɛ́nding",
          "sense": "association of a new brand, trademark, image, or appearance with a product or service",
          "tags": [
            "masculine"
          ],
          "word": "ребре́ндинг"
        }
      ]
    }
  ],
  "word": "rebranding"
}

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  "lang_code": "en",
  "pos": "verb",
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        "present participle and gerund of rebrand"
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  "word": "rebranding"
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      "text": "→ Azerbaijani: rebrendinq"
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      "form": "rebrandings",
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  "pos": "noun",
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      "word": "rebadge"
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          "text": "The frequent rebrandings of the product have confused some customers.",
          "type": "example"
        },
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          "ref": "2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248:",
          "text": "A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The association of a new brand, trademark, image, or appearance with a product or service."
      ],
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        [
          "brand",
          "brand"
        ],
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          "trademark",
          "trademark"
        ],
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          "image",
          "image"
        ],
        [
          "appearance",
          "appearance"
        ]
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  "translations": [
    {
      "code": "az",
      "lang": "Azerbaijani",
      "sense": "association of a new brand, trademark, image, or appearance with a product or service",
      "word": "rebrendinq"
    },
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      "code": "fr",
      "lang": "French",
      "sense": "association of a new brand, trademark, image, or appearance with a product or service",
      "tags": [
        "masculine"
      ],
      "word": "rebranding"
    },
    {
      "code": "ru",
      "lang": "Russian",
      "roman": "rebrɛ́nding",
      "sense": "association of a new brand, trademark, image, or appearance with a product or service",
      "tags": [
        "masculine"
      ],
      "word": "ребре́ндинг"
    }
  ],
  "word": "rebranding"
}