"ratings ploy" meaning in English

{
  "forms": [
    {
      "form": "ratings ploys",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "ratings ploy (plural ratings ploys)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1998, Julia Keller, “Getting Serious: Women at the Anchor Desk”, in Ann C. Hall, editor, Delights, Dilemmas, and Desires: Essays on Women and the Media, Westport, Connecticut: Greenwood, page 44:",
          "text": "Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the network for using her thusly.",
          "type": "quote"
        },
        {
          "ref": "2020 October 16, Elise Taylor, “At Last Night's Town Hall, Savannah Guthrie Stepped Up to the Plate”, in Vogue:",
          "text": "In the end, NBC needed Savannah Guthrie's performance to justify their decision: Was [President Donald] Trump's counter-programmed town hall just a ratings ploy, or would it pass journalistic muster?",
          "type": "quote"
        }
      ],
      "glosses": [
        "A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming."
      ],
      "id": "en-ratings_ploy-en-noun-fyjaVpiH",
      "links": [
        [
          "mass media",
          "mass media"
        ],
        [
          "radio",
          "radio"
        ],
        [
          "television",
          "television"
        ],
        [
          "digital streaming",
          "streaming#Etymology 2"
        ]
      ],
      "related": [
        {
          "word": "publicity stunt"
        },
        {
          "word": "clickbait"
        }
      ]
    }
  ],
  "word": "ratings ploy"
}

{
  "forms": [
    {
      "form": "ratings ploys",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "ratings ploy (plural ratings ploys)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "publicity stunt"
    },
    {
      "word": "clickbait"
    }
  ],
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "Pages with 1 entry"
      ],
      "examples": [
        {
          "ref": "1998, Julia Keller, “Getting Serious: Women at the Anchor Desk”, in Ann C. Hall, editor, Delights, Dilemmas, and Desires: Essays on Women and the Media, Westport, Connecticut: Greenwood, page 44:",
          "text": "Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the network for using her thusly.",
          "type": "quote"
        },
        {
          "ref": "2020 October 16, Elise Taylor, “At Last Night's Town Hall, Savannah Guthrie Stepped Up to the Plate”, in Vogue:",
          "text": "In the end, NBC needed Savannah Guthrie's performance to justify their decision: Was [President Donald] Trump's counter-programmed town hall just a ratings ploy, or would it pass journalistic muster?",
          "type": "quote"
        }
      ],
      "glosses": [
        "A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming."
      ],
      "links": [
        [
          "mass media",
          "mass media"
        ],
        [
          "radio",
          "radio"
        ],
        [
          "television",
          "television"
        ],
        [
          "digital streaming",
          "streaming#Etymology 2"
        ]
      ]
    }
  ],
  "word": "ratings ploy"
}