"rainbow washing" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "whitewashing"
      },
      "expansion": "whitewashing",
      "name": "m"
    },
    {
      "args": {
        "1": "en",
        "2": "pinkwashing"
      },
      "expansion": "pinkwashing",
      "name": "m"
    }
  ],
  "etymology_text": "In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "rainbow washing (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "LGBT",
          "orig": "en:LGBT",
          "parents": [
            "Sexuality",
            "Human behaviour",
            "Sex",
            "Human",
            "All topics",
            "Reproduction",
            "Fundamental",
            "Life",
            "Nature"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2016, Abbie E. Goldberg, The SAGE Encyclopedia of LGBTQ Studies, page 759",
          "text": "In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]",
          "type": "quotation"
        },
        {
          "ref": "2022, Britt Hawthorne, Raising Antiracist Children: A Practical Parenting Guide, page 155",
          "text": "I'd like to also include rainbow washing. This type of marketing gymnastics occurs every Pride month when corporations unveil new rainbow promotions, decorations, and products for their brand.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The practice of a company presenting itself as gay-friendly to improve its brand image."
      ],
      "id": "en-rainbow_washing-en-noun-DmYzr2Ro",
      "links": [
        [
          "LGBT",
          "LGBT"
        ],
        [
          "gay",
          "gay"
        ],
        [
          "brand image",
          "brand image"
        ]
      ],
      "raw_glosses": [
        "(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image."
      ],
      "related": [
        {
          "word": "rainbow capitalism"
        }
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "LGBT",
        "lifestyle",
        "sexuality"
      ]
    }
  ],
  "word": "rainbow washing"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "whitewashing"
      },
      "expansion": "whitewashing",
      "name": "m"
    },
    {
      "args": {
        "1": "en",
        "2": "pinkwashing"
      },
      "expansion": "pinkwashing",
      "name": "m"
    }
  ],
  "etymology_text": "In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "rainbow washing (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "rainbow capitalism"
    }
  ],
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "English uncountable nouns",
        "Quotation templates to be cleaned",
        "en:LGBT"
      ],
      "examples": [
        {
          "ref": "2016, Abbie E. Goldberg, The SAGE Encyclopedia of LGBTQ Studies, page 759",
          "text": "In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]",
          "type": "quotation"
        },
        {
          "ref": "2022, Britt Hawthorne, Raising Antiracist Children: A Practical Parenting Guide, page 155",
          "text": "I'd like to also include rainbow washing. This type of marketing gymnastics occurs every Pride month when corporations unveil new rainbow promotions, decorations, and products for their brand.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The practice of a company presenting itself as gay-friendly to improve its brand image."
      ],
      "links": [
        [
          "LGBT",
          "LGBT"
        ],
        [
          "gay",
          "gay"
        ],
        [
          "brand image",
          "brand image"
        ]
      ],
      "raw_glosses": [
        "(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "LGBT",
        "lifestyle",
        "sexuality"
      ]
    }
  ],
  "word": "rainbow washing"
}