"operative word" meaning in English

{
  "forms": [
    {
      "form": "operative words",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "operative word (plural operative words)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "text": "Planes crash rarely, but for the media the operative word is \"crash\".",
          "type": "example"
        }
      ],
      "glosses": [
        "The key word in a sentence."
      ],
      "id": "en-operative_word-en-noun-ns4Wjb7p",
      "links": [
        [
          "key word",
          "key word"
        ],
        [
          "sentence",
          "sentence"
        ]
      ]
    }
  ],
  "word": "operative word"
}

{
  "forms": [
    {
      "form": "operative words",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "operative word (plural operative words)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with usage examples"
      ],
      "examples": [
        {
          "text": "Planes crash rarely, but for the media the operative word is \"crash\".",
          "type": "example"
        }
      ],
      "glosses": [
        "The key word in a sentence."
      ],
      "links": [
        [
          "key word",
          "key word"
        ],
        [
          "sentence",
          "sentence"
        ]
      ]
    }
  ],
  "word": "operative word"
}