"on the flip side" meaning in English

{
  "head_templates": [
    {
      "args": {
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        "2": "prepositional phrase",
        "head": "on the flip side"
      },
      "expansion": "on the flip side",
      "name": "head"
    },
    {
      "args": {
        "head": "on the flip side"
      },
      "expansion": "on the flip side",
      "name": "en-PP"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "prep_phrase",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
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          "source": "w"
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          "source": "w"
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      "examples": [
        {
          "ref": "14 August 2013, Daniel Taylor, “Rickie Lambert's debut goal gives England victory over Scotland”, in The Guardian:",
          "text": "They were behind twice, first to James Morrison's 11th-minute strike and then Kenny Miller's effort early in the second half. England responded with goals of their own from Theo Walcott and Daniel Welbeck and, on the balance of play, probably deserved the victory. On the flip-side, they could conceivably have lost because of their various shortcomings in defence. They also have a goalkeeper, Joe Hart, who is a danger to his own team on nights like these.",
          "type": "quote"
        }
      ],
      "glosses": [
        "On the other hand; conversely."
      ],
      "id": "en-on_the_flip_side-en-prep_phrase-YpTnaqji",
      "links": [
        [
          "On the other hand",
          "on the other hand"
        ],
        [
          "conversely",
          "conversely"
        ]
      ],
      "synonyms": [
        {
          "word": "on the flip-side"
        },
        {
          "word": "on the flipside"
        }
      ]
    }
  ],
  "word": "on the flip side"
}

{
  "head_templates": [
    {
      "args": {
        "1": "en",
        "2": "prepositional phrase",
        "head": "on the flip side"
      },
      "expansion": "on the flip side",
      "name": "head"
    },
    {
      "args": {
        "head": "on the flip side"
      },
      "expansion": "on the flip side",
      "name": "en-PP"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "prep_phrase",
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      "examples": [
        {
          "ref": "14 August 2013, Daniel Taylor, “Rickie Lambert's debut goal gives England victory over Scotland”, in The Guardian:",
          "text": "They were behind twice, first to James Morrison's 11th-minute strike and then Kenny Miller's effort early in the second half. England responded with goals of their own from Theo Walcott and Daniel Welbeck and, on the balance of play, probably deserved the victory. On the flip-side, they could conceivably have lost because of their various shortcomings in defence. They also have a goalkeeper, Joe Hart, who is a danger to his own team on nights like these.",
          "type": "quote"
        }
      ],
      "glosses": [
        "On the other hand; conversely."
      ],
      "links": [
        [
          "On the other hand",
          "on the other hand"
        ],
        [
          "conversely",
          "conversely"
        ]
      ]
    }
  ],
  "synonyms": [
    {
      "word": "on the flip-side"
    },
    {
      "word": "on the flipside"
    }
  ],
  "word": "on the flip side"
}