"off-brand" meaning in English

{
  "forms": [
    {
      "form": "more off-brand",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most off-brand",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "off-brand (comparative more off-brand, superlative most off-brand)",
      "name": "en-adj"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "antonyms": [
        {
          "word": "on-brand"
        }
      ],
      "categories": [
        {
          "kind": "other",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [],
          "source": "w"
        },
        {
          "_dis": "51 49",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "53 47",
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "54 46",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "examples": [
        {
          "bold_text_offsets": [
            [
              67,
              76
            ]
          ],
          "ref": "2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57:",
          "text": "Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Not serving the public image of an organisation or a person; inconsistent with one's reputation."
      ],
      "id": "en-off-brand-en-adj-VWt3c11K",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "public image",
          "public image"
        ],
        [
          "reputation",
          "reputation"
        ]
      ],
      "raw_glosses": [
        "(chiefly marketing) Not serving the public image of an organisation or a person; inconsistent with one's reputation."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "categories": [
        {
          "_dis": "51 49",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "53 47",
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "54 46",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "form_of": [
        {
          "extra": "generic",
          "word": "off brand"
        }
      ],
      "glosses": [
        "Attributive form of off brand: generic."
      ],
      "id": "en-off-brand-en-adj-RchHadB5",
      "links": [
        [
          "off brand",
          "off brand#English"
        ],
        [
          "generic",
          "generic"
        ]
      ],
      "raw_glosses": [
        "(of a product) Attributive form of off brand: generic."
      ],
      "raw_tags": [
        "of a product"
      ],
      "tags": [
        "attributive",
        "form-of"
      ]
    }
  ],
  "word": "off-brand"
}

{
  "categories": [
    "English adjectives",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "Pages with 1 entry",
    "Pages with entries"
  ],
  "forms": [
    {
      "form": "more off-brand",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most off-brand",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "off-brand (comparative more off-brand, superlative most off-brand)",
      "name": "en-adj"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "antonyms": [
        {
          "word": "on-brand"
        }
      ],
      "categories": [
        "English terms with quotations",
        "en:Marketing"
      ],
      "examples": [
        {
          "bold_text_offsets": [
            [
              67,
              76
            ]
          ],
          "ref": "2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57:",
          "text": "Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Not serving the public image of an organisation or a person; inconsistent with one's reputation."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "public image",
          "public image"
        ],
        [
          "reputation",
          "reputation"
        ]
      ],
      "raw_glosses": [
        "(chiefly marketing) Not serving the public image of an organisation or a person; inconsistent with one's reputation."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    },
    {
      "form_of": [
        {
          "extra": "generic",
          "word": "off brand"
        }
      ],
      "glosses": [
        "Attributive form of off brand: generic."
      ],
      "links": [
        [
          "off brand",
          "off brand#English"
        ],
        [
          "generic",
          "generic"
        ]
      ],
      "raw_glosses": [
        "(of a product) Attributive form of off brand: generic."
      ],
      "raw_tags": [
        "of a product"
      ],
      "tags": [
        "attributive",
        "form-of"
      ]
    }
  ],
  "word": "off-brand"
}