"now-now" meaning in English

{
  "etymology_text": "Reduplication.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "now-now (not comparable)",
      "name": "en-adv"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adv",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with language name categories using raw markup",
          "parents": [
            "Entries with language name categories using raw markup",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English reduplicated coordinated pairs",
          "parents": [
            "Reduplicated coordinated pairs",
            "Coordinated pairs",
            "Reduplications",
            "Terms by etymology"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English terms with non-redundant non-automated sortkeys",
          "parents": [
            "Terms with non-redundant non-automated sortkeys",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "South African English",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "right now; immediately; very soon"
      ],
      "id": "en-now-now-en-adv-56RN7sa2",
      "links": [
        [
          "right now",
          "right now"
        ],
        [
          "immediately",
          "immediately"
        ],
        [
          "soon",
          "soon"
        ]
      ],
      "raw_glosses": [
        "(South Africa) right now; immediately; very soon"
      ],
      "tags": [
        "South-Africa",
        "not-comparable"
      ]
    }
  ],
  "word": "now-now"
}

{
  "etymology_text": "Reduplication.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "now-now (not comparable)",
      "name": "en-adv"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adv",
  "senses": [
    {
      "categories": [
        "English adverbs",
        "English entries with incorrect language header",
        "English entries with language name categories using raw markup",
        "English lemmas",
        "English multiword terms",
        "English reduplicated coordinated pairs",
        "English terms with non-redundant non-automated sortkeys",
        "English uncomparable adverbs",
        "South African English"
      ],
      "glosses": [
        "right now; immediately; very soon"
      ],
      "links": [
        [
          "right now",
          "right now"
        ],
        [
          "immediately",
          "immediately"
        ],
        [
          "soon",
          "soon"
        ]
      ],
      "raw_glosses": [
        "(South Africa) right now; immediately; very soon"
      ],
      "tags": [
        "South-Africa",
        "not-comparable"
      ]
    }
  ],
  "word": "now-now"
}