"now-now" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "af",
        "3": "nou-nou"
      },
      "expansion": "Borrowed from Afrikaans nou-nou",
      "name": "bor+"
    }
  ],
  "etymology_text": "Borrowed from Afrikaans nou-nou.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "now-now (not comparable)",
      "name": "en-adv"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adv",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English reduplicated coordinated pairs",
          "parents": [
            "Reduplicated coordinated pairs",
            "Coordinated pairs",
            "Reduplications",
            "Terms by etymology"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "South African English",
          "parents": [],
          "source": "w"
        }
      ],
      "glosses": [
        "right now; immediately; very soon"
      ],
      "id": "en-now-now-en-adv-56RN7sa2",
      "links": [
        [
          "right now",
          "right now"
        ],
        [
          "immediately",
          "immediately"
        ],
        [
          "soon",
          "soon"
        ]
      ],
      "raw_glosses": [
        "(South Africa) right now; immediately; very soon"
      ],
      "tags": [
        "South-Africa",
        "not-comparable"
      ]
    }
  ],
  "word": "now-now"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "af",
        "3": "nou-nou"
      },
      "expansion": "Borrowed from Afrikaans nou-nou",
      "name": "bor+"
    }
  ],
  "etymology_text": "Borrowed from Afrikaans nou-nou.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "now-now (not comparable)",
      "name": "en-adv"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adv",
  "senses": [
    {
      "categories": [
        "English adverbs",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English reduplicated coordinated pairs",
        "English terms borrowed from Afrikaans",
        "English terms derived from Afrikaans",
        "English uncomparable adverbs",
        "Pages with 1 entry",
        "Pages with entries",
        "South African English"
      ],
      "glosses": [
        "right now; immediately; very soon"
      ],
      "links": [
        [
          "right now",
          "right now"
        ],
        [
          "immediately",
          "immediately"
        ],
        [
          "soon",
          "soon"
        ]
      ],
      "raw_glosses": [
        "(South Africa) right now; immediately; very soon"
      ],
      "tags": [
        "South-Africa",
        "not-comparable"
      ]
    }
  ],
  "word": "now-now"
}