"nonincentive" meaning in English

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  "etymology_text": "From non- + incentive.",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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              182,
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          "ref": "2001, David A. Aaker, Developing Business Strategies, page 145:",
          "text": "Xerox, for example, had a virtual monopoly on copiers in the 1960s, and because of its lease strategy, had a money flow that was difficult to spend. There were therefore significant nonincentives for Xerox to invent a small office copier.",
          "type": "quote"
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      ],
      "glosses": [
        "That which is not an incentive."
      ],
      "id": "en-nonincentive-en-noun-tzRjtnnv",
      "links": [
        [
          "incentive",
          "incentive"
        ]
      ]
    }
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  "word": "nonincentive"
}

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      "expansion": "non- + incentive",
      "name": "prefix"
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  ],
  "etymology_text": "From non- + incentive.",
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    {
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      "expansion": "nonincentive (plural nonincentives)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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      ],
      "glosses": [
        "That which is not an incentive."
      ],
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          "incentive",
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  "word": "nonincentive"
}